KFC is the world largest and most well known chicken restaurant, with chain in more

than 10 thousand locations and worldwide in 80 countries.

KFC is part of YUM Brands Inc.

In 1997, KFC franchised with Gray Mecanza International and started work in Pakistan

After 10 years KFC has 45 outlets in Pakistan.

At the age of 40 as an operator of a service station in Corbin, Kentucky, Colonel
returned to his love of cooking and began to cook and serve food to hungry travelers
from his own living quarters.

The Colonel devised his recipe for fried chicken using a secret blend of 11 herbs and
spices the same blend of recipe is still used in KFC all over the world and is called the
“Original Recipe”.

Since 1950’s KFC has grown at a remarkable pace from one road side restaurant into
an internationally renowned restaurant chain and one of the largest chain of chicken
restaurants in the world
Products
Mighty Zinger
Zinger burger
Fish zinger burger
Salsa twister
Chicken burger
Sub 60
twister
Nuggets
Corn on the cob
Arabian spice
Chicken mania
Crispy chicken chunks
Hot and crispy soup
Cappuccino
Strength
Brand Equity
KFC secret recipe of 11 herbs and species
Very strong internationally
Strong Franchises all over the world
Interactive relationship marketing
Ranks highest among all chicken restaurants
Chains for its convenience and menu variety
Largest multi-branded restaurant in the
world
Opportunity
They can open more outlets to get
maximum market share
They can open temporary outlets in peak
season in the hill stations like naran, kaghan,
swat etc.
They can capture more customers by
decreasing the price of their products
Updating their restaurants, Balanced menu,
customer focus and Increase delivery
service
Weakness
Lack of knowledge abut their customers
Lack of relationship building with employees,
customers and suppliers
Lack of focus on Research & Development
KFC desserts portion is not as better as should be
They only focus higher income level people
Threats
Increasing inflation rates directly affect menu prices
Supermarkets and new competitors
Health Trend away from fried foods
Changing customer demands
Some international events badly affected the market of KFC in
Pakistan like IRAQ and AFGHAN war and we know KFC is
American based.
Current political situation is a big threat for KFC
Diseases like bird flu is the big threat for KFC