E- COMMERCE INDUSTRY:-

AMAZON
BY
PRAJNAN SARMA
RAJAT KRUMAR JAIN
 INTRODUCTION
• America base multinational ecommerce
company

• Founded by JEFF BEZOS on July 5, 1994

• Headquarter is in Seattle, Washington,

United States

• Amazon is the second-largest private

employer in the United States
 JOURNEY

On
September
4, 2018,
WEBSIDE Amazon
LAUNCED AT reached
LOGOTYPE 30000 DIFFERENT US$1 trillion
Established ISSUED IPO FEATURED EMPLOYEE COUNTRY in value

1994 1995 1997 1999 2000 2001 2011 2015 2016 2017 2018

BOOKSTORE TRIED TO TUREND 1ST SUPRESS ACQUIRED

ENTER PROFIT WALMART WHOLE
1994 PUBLISHING FOOD
1994 INDUSTRTY MARKET
1994
PRODUCTS
 SWOT ANALYSIS

STRENGTH OPPORTUNITIES
• World biggest online • Global expansion
retailer • More acquisition
• Customer Centric • Stores outside US
• Acquisition

WEAKNESS THREATS
• Shrinking margins • More competition
• High debt • Government regulations
• Product flop
 STRATEGY
• Long Term Not The Short Term
• Build strategies On Things That Don't Change
• Strong Values & Company Culture
• Customer Satisfaction Instead Of The Competitor
• Use data storage to improve customer service
 INOVATION
• Amazon Go
• Amazon wardrobe
• Amazon echo
• Kindle
• Planning for home robot
 COLCLUSION
• Evolution
• Expansion
• Attention Economy