TRUE JUICE PROJECT

INSTRUCTOR: QUYEN DO NGUYEN, PhD

01、COMPANY SUMMARY

02、PRODUCTS

03、MARKET ANALYSIS SUMMARY

04、SALE FORECAST

05、FINANCIAL PLAN
PART ONE COMPANY SUMMARY
Location: Nguyen Van Cu Street, Long Bien District, Hanoi

Objectives:
● Provide our customers with the freshest, organically grown fruits
and vegetable juice.
● Offer juice without artificial colours, flavours, or additives.
● Support organic farms that keep our earth and water purity and
encourage to use organic fruits
● Raise awareness of environment protection and green lifestyles.
COMPANY OWNERSHIP
The store will start out as a simple sole
proprietorship, owned by its four founders.
 Start-up

250 220.5

200
million VND

150
138.5

100 82

50
0

0
Expenses Assets Investment Loans
Start-up requirement
Start-up expense Million VNĐ
Legal 2
Rent 35
Remodeling 45
Total start-up expense 82
Required start - up assets
Cash required 85
Start-up inventory 3
Long-term assets 50.5
Total assets 138.5
Total requirement 220.5
Start-up Funding
Start-up Expense to Fund 82
Start-up Assets to Fund 138.5
TOTAL FUNDING REQUIRED 220.5
Assets
Non-cash Assets from Start-up 53.5
Cash Requirements from Start-up 85
Cash Balance on Starting Date 85
TOTAL ASSETS 138.5
LIABILITIES AND CAPITAL
Liabilities 0
Capital
TRANG 55
VAN 55.5
CHI 55
HOANG 55
TOTAL PLANNED INVESTMENT 220.5
Loss at Start-up (Start-up expense) 82
TOTAL LIABILITIES AND CAPITAL 138.5
PART TWO PRODUCT
 Organic and locally grown products, chemical
and preser vative-free, cruelty-free and eco-
household juices.

1 0 0 % f r o m o r g a n i c f r u i t s w i t h n o a d d e d s u g a r,
n o a d d e d w a t e r.

PRODUCT All fruits are supplied by certified organic farms

a r o u n d H a n o i o r s u p e r m a r k e t s w i t h h i g h q u a l i t y,
freshness, organic certificate

All bottles are made of high quality glass,

which are safe for health and environmentally
friendly as they can be reused and recycled.
The bags for takeaway and shipping are made
of recycled paper
 MARKET ANALYSIS
PART THREE
SUMMARY
3.1 Market segmentation
 1. Fruity Fact
Fruity Fact is an innovative fresh fruit juice chain established in 2017. Their drinks
receive positive feedback from the customers and have earned a number of loyal
2. Mori Juice
customers.
Mori Juice is a fruit juice store located on Phan Dinh Phung Street. Their store has cool
and fresh decorations and sells fruit juice seasonally as well as juice made from
vegetables Customers coming to the store can choose their favorite fruits and vegetables
3.displayed
Vu Canuon a table and then they will be used to make the drinks.
Vu Canu is also one of those favorite fruit juice chains in Hanoi. The brand is
considered to be a pioneer in opening pure fruit juice stores and turning them into
places to relax similar to a cafe.
● Genuine fruit: Our drinks contain 100% fruit and vegetable and no other complementary elements.
● Organic ingredients: Only naturally grown fruit and vegetable are used to make our drinks. They
contain no chemicals having negative impacts on people’s health.
● Reliable source: Our ingredients are supplied from An Binh fruit farm located in Da Lat. The farm
has received a certificate of meeting national regulations of organic food.
● Healthy: Fruit and vegetable contain richly nutrient elements: important vitamins, minerals, and
plant chemicals. Our fruit juice with no fertilizers, preservatives, and pesticides can be a safe and
healthy choice for the customers.
● Environmentally friendly: Organic crops must be grown without the use of synthetic pesticides,
bioengineered genes (GMOs), petroleum-based fertilizers, and sewage sludge-based fertilizers.
● Limited space: Due to our limited resources, we are unable to rent a
spacious store so there may not be enough seats for the customers
during a crowded time.
● Higher prices: Because organic fruit and vegetable are more
expensive than traditional ones, our drinks will also be of slightly higher
prices.
PART FOUR SALE FORECAST
 Monthly Sales Forecast
300
Sales (millions VND)

250
200
150
100
50
0
1 2 3 4 5 6 7 8 9 10 11 12
Month
Sales online(Shipping) Sales offline Takeaway
 Sales method contribution to total sales (year)

Sales online
28%
Sales online
Take-away Sales offline
Sales offline
23%
49% Take-away
PART FIVE FINANCIAL PLAN
Break-Even
1,624
Monthly Units Break Even units
89,335,71
Monthly Sales Break Even 4

Assumption

Average Per-Unit Revenue 55,000

Average Per-Unit Variable Cost 20,000

56,850,00
Estimated Monthly Fixed Cost 0
Unit: VND
 MON MON MON MON MON MON MON MON MON MON
Projected Profit & Loss MONTH 1 TH 2 TH 3 TH 4 TH 5 TH 6 TH 7 TH 8 TH 9 TH 10 TH 11 MONTH 12

Sales 185.80 197.35 210.45 155.45 226.50 245.35 250.90 265.50 179.50 172.90 168.40 145.70
COGS 74.32 78.94 73.66 54.41 79.28 85.87 87.82 92.93 62.83 69.16 67.36 58.28

Gross Profit 111.48 118.41 136.79 101.04 147.23 159.48 163.09 172.58 116.68 103.74 101.04 87.42

Expense
Payroll 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00

Sales and Marketing and Other 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Expenses
Depreciation 0.85 0.85 0.85 0.85 0.85 0.85 0.85 0.85 0.85 0.85 0.85 0.85

Leased Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Utilities 15.00 15.00 15.00 15.00 18.00 18.00 18.00 18.00 15.00 15.00 15.00 15.00

Rent 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00

Total Operating Expenses 71.85 71.85 71.85 71.85 74.85 74.85 74.85 74.85 71.85 71.85 71.85 71.85

Earning before Interest and Tax 39.63 46.56 64.94 29.19 72.38 84.63 88.24 97.73 44.83 31.89 29.19 15.57
Interest Expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Tax expense 0.25 9.91 11.64 16.24 7.30 18.09 21.16 22.06 24.43 11.21 7.97 7.30 3.89

Net Income 29.72 34.92 48.71 21.89 54.28 63.47 66.18 73.29 33.62 23.92 21.89 11.68
 MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12
Cash Sales 185.80 197.35 210.45 155.45 226.50 245.35 250.90 265.50 179.50 172.90 168.40 145.70
SUBTOTAL CASH 185.80 197.35 210.45 155.45 226.50 245.35 250.90 265.50 179.50 172.90 168.40 145.70
FROM OPERATIONS
New Current 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Borrowing
New Long-term 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Liabilities
Sales of Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Current Assets
Sales of Long-term 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Assets
New Investment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Received
SUBTOTAL CASH 185.80 197.35 210.45 155.45 226.50 245.35 250.90 265.50 179.50 172.90 168.40 145.70
RECEIVED
Expenditures
Expenditures from 71.00 71.00 71.00 71.00 74.00 74.00 74.00 74.00 71.00 71.00 71.00 71.00
Operations
COGS 74.32 78.94 73.66 54.41 79.28 85.87 87.82 92.93 62.83 69.16 67.36 58.28
SUBTOTAL SPENT 145.32 149.94 144.66 125.41 153.28 159.87 161.82 166.93 133.83 140.16 138.36 129.28
ON OPERATIONS
Additional Cash
Spent
Sales Tax, VAT, 9.91 11.64 16.24 7.30 18.09 21.16 22.06 24.43 11.21 7.97 7.30 3.89
HST/GST Paid Out
Purchase Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
 Our
activities

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Project funding
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companies
Project funding
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 S W O T
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