LOGO

HOW WORKS

Compiled by:
Sony Jaiswal
Rohan Siingh
ET- VII ‘B’
Google’s vision
 Study of on 3
dimensions
TECHNOLOGY
ASPECT
 Google consists of three distinct parts with fast parallel
processing.

φ Googlebot,
Googlebot a web crawler that finds and fetches web pages.

φ The Indexer that sorts every word on every page and stores the
resulting index of words in a huge database.

φ The Query Processor,

Processor which compares your search query to the
index and recommends the documents that it considers most relevant.
TECHNOLOGY
ASPECT
HOW GOOGLE WORKS
or
What happens when I enter a search at
Google?
TECHNOLOGY
ASPECT
PageRank Algorithm:
 The heart of Google's search technology is PageRank™, a
system for ranking web pages developed by Google
founders Larry Page and Sergey Brin at Stanford University.
TECHNOLOGY ASPECT

φ Was given by Larry Page and Sergen Brin.

φ It is given as :
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) where,
PR(A): PageRank of page A
PR(Ti): PageRank of pages Ti which link to page A
C(Ti) : the number of outbound links on page Ti
d: damping factor in the range of 0 < d < 1, usually set to
0.85

φ The higher the PR, the better the inbound link, or so it would
seem.
TECHNOLOGY
ASPECT
Link Value:
 Link value is based on the valuation of specific link on any
specific page, it must be resolved by mixing each of the
important keys of hyperlink valuation.

 By discovering these keys we can work out the value of a

link to our web page and consequently, benefit all existing
inbound links.

 Link valuation is important because handful of links could

be calculated as valuable, even if they fail in two out of
three factors of link.
LINK VALUE &
PAGERANK
BUSINESS ASPECT

AdSense 10% Google

Offline Movies

Google
Google 20% Enterprise Google
Video Reader
Code
Google Book
Talk Search
Google
Suggest Gmail Core 70% Google
AdSense Pack

Orkut
Google Ads Desktop
WiFi
Earth Search
Local Mobile
Search Search
BUSINESS ASPECT
 Google gets traffic from providers.
SOCIAL
ASPECTS(advantages)
PEOPLE
Network effect:
Network effect describes how a service becomes more valuable to
its users as more people use the same service.
INFORMATION
 As already mentioned, any information can
be obtained from Google.

 Google processes about 850 TB of

information for every single query (1 TB =
1024 GB).

 Google has more than 24 billion pages of

information.
PRODUCTS &
SERVICES
GOOGLE provides over 30 services to the society. Some o
them are:
CRITICISM
 Danger of influencing the society through
Page Rank manipulation.

 Google's ambitious plans to scan millions of

books and digitalize them has been criticized
for copyright violations.

 Potential for data disclosure.