Business Models and Planning

Idea Presentation

Group - 7
Problems
01 Malnutrition

About 195.9 million people in India go hungry everyday

02 according to Food and Agriculture Organization estimates in ‘
The State of Food Security and Nutrition in the World, 2018”
report.

03 Lack of affordable, energy-giving and nutritious foods

04
 Affordable, nutritious and accessible food for all, in
the form of Spirulina Algae biscuits

The Idea
Spirulina Biscuits

This algae has been used as a source of protein and vitamin

supplement in humans without any side-effects.
 Business Model Canvas
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments

• NGOs
• Gram Panchayat
• Industrialists
• Distribution Partners
• Retailers
• Spirulina Farming- Outsour • High Nutritious content • Health Camps • Rural Population
cing • No side effects • Awareness Camps(Industry • Government Schools
• Production and package d • Affordable and villages)
esigning • Appetizing • Panchayat Sabhas • Urban Populations
• Distribution • Easily Digestible • Industrialists
• Focus on taste • Factory Worker
s
• Slum dwellers
• Government S
chools
Key Resources Channels

• R&D lab • Traditional channels

• Man power-(Spirulina prod • Distributor-Retailer
uction) • Village Sales Repr
• Ingredients (Flour, Spirulin esentative (Person
a, sugar, added flavor) al Selling)

Cost Structure Revenues Streams

• Spirulina production (Ingredients)

• Plant and Machinery (Power, Coal,) • Sale of Product (Target Recurring Revenue)
• Storage (Inventory storing and management)
• Labour, Employees
• R&D Lab
• Licenses and Packaging
• Marketing and Distribution costs (Advertisement, transportation, personal selli
ng)
 Thank you
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