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DEFINITION
Planning is a process of determining the
objectives of administrative effort and devising
the means calculated to achieve them.
-Millet
Planning is the thinking process, the organized
foresight, the vision based on fact and experience
that is required for intelligent action.
-Alford and Beatt
Planning is fundamentally choosing and a
planning problem arises when an alternative
course of action is discovered.
-Billly E Goetz
NATURE OF PLANNING
accomplishment of goals.
• Encourages innovation and-creativity
Innovation and creativity are prerequisites to
continuous growth and steady prosperity of
business. Planning is forward looking and it
enables an enterprise to cope with
technological and other developments.
Planning requires continuous monitoring of
environment for new ideas and developments
• Helps in coordination
Planning is the best stage for the integration
of diverse forces at work. Planning seeks to
achieve a co-ordinated structure of
operations. It provides a unifying framework.
• Guides decision-making
future-oriented decisions.
• Facilitates control
performance.
• Planning is economical
Effective plans coordinate organisational work
and eliminate unproductive effort.
• Planning improves morale
When goals are properly defined, work
assignments can be fixed and everyone can
begin to contribute to the achievement of
these goals. This produces improvements in
morale
PRINCIPLES OF PLANNING
1. Competition
2. Economy
3. Managers
4. Information
• Pervasiveness
Planning is a pervasive activity covering the
entire enterprise with all its segments and
every level of management. planning is not
the exclusive responsibility of management
only ,but it extends to middle and lower
management as well. planning is of equal
necessity to every manager