Servis Shoes

Presented by :
Anum Irfan
Sidra Ismail
Mohammad Mohsin
Introduction
 Public Limited Company
 Started in 1941
 Head office in Lahore
 More than 450 retail stores
 2500 independent retailers
Mission and Vision
Vision
 ‘’To become a global world class and diversified company which leverages its brand
and people’’
Mission
 To be a result oriented and profitable company by consistently improving market
share, quality, availability and customer acceptance
Brand Portfolio
Retail Channel
 Servis Stores
 Servis Mega Store
 Service Factory Outlets
 Shoe Planet
Statement of Problem
Servis is currently lagging in following
 Quality
 Durability
 Variety
 Design
Significance of Study
 To get an idea about customer mindset
 To find out the core problems affecting sales
 Research questionnaire was designed
Literature Review
 Footwear quality is the most important factor
 Living standards have improved resulting in increase demand
 Fashion conscious customers are increasing
 Comfort is really important for sports shoes
Methodology
Primary Data
 Questionnaire
 Individual Interview
 Office Visit
Secondary Data
 Company website
 Journals
 Research Papers
 Do you want to improve the Design standards of Servis shoes?

15

25
Yes
60
No
May Be
Do you have regrets in design of shoes?

20

Yes
No
53 May be

27
What attributes you are looking forward in purchase of shoes?

25

40

Price
Design
Comfort

35
 How much you care about the design of shoes?

10

30

Possessive
60
Neutral
Ignore
Discussion
Operations
 Maintains KPI’s
 Quality Control Department
 R&D
 Monthly meeting with vendors
Discussion
Management
 Performance Management System
 Short term goals and long term goals
 Shoes for everyone
 Emergency Response Plan
Discussions
Communication
 SOP’s are present in every department
 ATL marketing
 Negative flow of information
 Suggestion boxes
 Communication channels
Conclusion
 Internal Problems like Lack of innovative shoes
 Lack of variety
 Marketing Communication is weak
 Stiff competition
 Charging high prices
Recommendation
 Set up a new R&D Department
 Revamp their production lines
 Control their leakages and ventilation system
 Should improve Promotion of products
 Reduce Pricing Strategy
 Start Online Services
 Communication training courses