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EXECUTIVE SUMMARY
Ingredients Sources
ICING PROCEDURE.
1. Place the butter in a large mixing bowl. Use an electric beater to
beat for 2 minutes or until very light and fluffy.
2. Gradually add the icing sugar and beat until the mixture is very
pale and fluffy. Gradually add the milk and beat until smooth and
well combined.
D.Distribution Logistics
Banana squad company will initially operate home-based and
social media(e.g.Facebook) to showcase actual Banana square
for ease of browsing and ordering.Any customers will have the
option to click up their order or to deliver at their houses.
IV.Market Plan
A.Marketing and Sales strategies
An agrressive marketing campaign will aim to increase
the visibility for Banana square. Banana square will
utelize of difference venues to communicate this
message.
Social Media-The,company will be active on social
media platforms, especially
twitter,Facebook,Instagram and Pinterest,to increase
awareness and visibility to the younger genaration
particularly the millenial.
Student Organization-The company will attempt to
gather data of the various student groups whp
actively purchase food for their members.
IV.Market Plan
• B.Sales Strategies
The sales strategy will emphasize thar ordering and buying a food
from Banana square is very easy accessible and a pleasing
experience.My banana square will also rely 3 other factors to help
boost sale.The sales effort will work on the possibility of having its
own website in the longrun,the maintool used for ordering.Banana
square will also rely on three other factors to help boost sales.The
first is exemplary customer service. Having exellent service will
provide the customers interest. Second when a customer places an
order, they will probably be excited to see the finished product,so
Banana square will ensure the shortest turn around time possible.
And lastly,sales cill be be boosted by offering customers a vey good
product, Banana square will ensure economical value for the food
without sacrificing its quality.
Product Characteristics
or Features
• Banana square product have a number of competitive
features that will be used to its advantage to achieve
market penetration.
•banana square icing made with butter and sugar and
mixing for a long time.
•the fillings inside inside banana square so when you eat
it you can see the chocolate filling it inside and it even
has spinkles with icing for extra attractive to the buyer
and you won't find him in the bakery as he has no icing
and felling inside.
Pricing Policy
Medium ₱10.00
A.Sales Projection
Butter ₱52.00
TOTAL ₱297.00
VI.Documentation
A.Pictures
B.Evidences