HISTORY

The history of KFC had an unlikely start. At 40 years old, Sanders ran a car
service station in Corbin, New York, where he began cooking for customers. The
word got out about his delicious recipes, and soon enough, people were flocking
to the station for his food rather than his car services. Riding the wave of
popularity, Sanders closed down his service station and opened a restaurant that
could cater to more than a hundred people. It was during this time that Sanders
perfected the secret ingredients that make up Kentucky Fried Chicken – the same
ingredients that you taste when you order from KFC today.
HISTORY
At the start of his business, Sanders and his recipe become wildly popular
throughout Kentucky – so much so that in 1935, Governor Ruby Laffoon made
Sanders a Colonel in recognition of his achievements. By 1950, Sanders started
cultivating his appearance, with the string tie, white suit, goatee, and mustache –
creating that familiar image responsible for making KFC recognizable around the
globe.
HISTORY
The first Kentucky Fried Chicken franchise opened in 1952 in South Salt Lake,
Utah, and it met great success. But how did KFC franchises end up spreading like
wildfire? Sanders took a strategic and personable approach. He hopped in his
small car and did a tour around the country to meet with restaurant owners. To
seal the deal, Sanders would personally cook chicken for each and every one of
them, and if they liked his recipe (which they inevitably did), Sanders would deal
with them.
In exchange for using his secret recipe, the Colonel was paid a nickel for every
chicken they sold.
Louisville, Kentucky, United States
HEAD OFFICE

G/F Ramcar Center Building, 80-82 Roces

Avenue, Quezon City, Metro Manila, Philippines

• 237 outlets in the Philippines

• 22 621 outlets throughout the world
Founder
Colonel Harland
Sanders
Colonel Harland David Sanders was an American
businessman, best known for founding fast food
chicken restaurant chain Kentucky Fried Chicken
and later acting as the company's brand
ambassador and symbol. His name and image are
still symbols of the company.
Tony Lowings Catherine Tan
CEO and President Chief Marketing Officer

Monica Rothgery Staci Rawls

Chief Operating Officer Chief Communication Officer