Apple Inc.

MARKET ENVIRONMENT SCAN

Presented by
Rini Patil(123)
Sheetal Rajput (132)
Gunjan Rathod(133)
Saish Sankhe(142)
Vismita Shetty(152)
Shraddha Sonawane(162)
Jay Thakkar(172)
Srishti Aggarwal(03)
Introduction
• American company founded in 1976
• Founded by Steve Jobs, Steve Wozniak and
Ronald Wayne.
• Specializes in Hardware and Software.
• Considered one of the Big Four in Technology
• Present CEO : Tim Cooks
PRODUCTS AND SERVICES

Products Software Services

• Macintosh • macOS • iTunes

Computer • iOS • iWork
• iPod • Apple Pay
• iPhone • Apple Store
• iPad
• Apple watch
THE JUMP TO THE TOP
PESTLE ANALYSIS
POLITICAL ECONOMIC SOCIAL
Accumulates large amount Increased labor costs. Consumer spending.
of Cash.
Heavily dependent on Stagnating middle class Lack strong emotional
lower cost income. attachment.
manufacturing in china.
Finding alternatives. Strong U.S dollar. Backbash against
expensive and stylish
products.
Dependence on Chinese Ethical concerns.
manufacturing and
markets.
Target on growing Close association with
nationalism. China.
Close association with Music Marketing strategy.
China.
PESTLE ANALYSIS
TECHNOLOGICAL LEGAL ENVIRONMENTAL

Competitors in market Apple Pay Disposal of non

functional devices

Cyber crimes Automobile Industry Manufacturing Costs

Limited Market Case: Nokia vs Apple Reduction in fuel

Dependence on Chinese Ethical concerns.

manufacturing and
markets.
SWOT ANALYSIS
Strengths Weakness
● Market leaders in ● Premium Price
several product ● Closed Operating System
● Brand Recognition ● Lose of Steve Jobs
● High profit margins ● Narrow product Range
● Loyal customers
● innovation
Opportunities Threats
● Rising demand
● Rise in competition
● Product diversification ● Rising Manufacturing costs
● Technology ● Microsoft, Samsung
advancement
● Apple car
CURRENT SITUATION
SUGGESTIONS
• Technology

• Services

• Products

• Research and Development

• Competition
Conclusion
• Positioned itself as a premium brand on the
behalf of its marketing strategy and product
quality.
• Unique ability of always adapting to the
challenging environment.
• More opportunities and strengths compared to
threats and weaknesses.
• Apple will continue to be the leader in the
electronic industry in years to come.