PRESENT BY-

SONALI NAGLE
SAYALI WALAVALKER
KAUSTUB BRID
AKSHAY CHIPKER
 AGENDA

• Introduction of the company.

• Netflix’s Strengths - Internal Strategic Factors Netflix Innovation.
• Netflix’s Weaknesses - Internal Strategic Factors.
• Netflix’s Opportunities - External Strategic Factors.
• Growing Netflix.
• Recommendations.
 NETFLIX – MANAGING TECHNOLOGY

• Streaming
• Netflix API
• Netflix on Amazon
• Open Connect
• Netflix OSS
 ABOUT NETFLIX

• Founded by Marc Randolph & Reed Hastings on Aug 29, 1997 in California.
• Originally a website that rented DVD’s through mail posting and a traditional pay-
per-rental model (P. P. R. M)
• In the early 2000, The P. P. R. M was dropped and launched it’s well-known
subscription model.
• By 2005, Netflix had 35,000 different film titles and shipped I million DVDs out every
day.
• In Feb 2007, company introduces the video on demand (V. O .D)
 INTERNAL STRATEGIC FACTORS

• Exponential Growth - In the past ten years, Netflix has become an influential brand for online
streaming content not only in the US but across the world.
• Global Customer Base - Netflix is serving over 190 countries across the world, having a global
customer base. There are over 137 million subscribers of Netflix.
• Originality - Another one of its strength is that Netflix has been producing original content over the
years with the highest quality
• Adaptability - Netflix adapted to various technologies instantly by providing streaming on all
internet-connected devices like personal computers, iPads, mobile devices, and televisions.
• Competitive Pricing - The pricing strategy of Netflix has given it leverage over its competitors
NETFLIX INNOVATES AND WINS
 NETFLIX’S WEAKNESSES

• Growing Operational Costs – The original content produced by Netflix gives it

a competitive advantage, but the cost of supporting this content keeps growing.
• Limited Copyrights – Netflix does not own most of its original programming, and this
affects the company negatively.
• Increasing Debt – Netflix is serving its diversified content in many countries around the
world which requires huge amounts of money.
• Lack of Green Energy – Netflix has still not utilized renewable energy and hasn’t created
a business model to promote environmental sustainability.
 NETFLIX’S OPPORTUNITIES

• Expand Customer Base – With such a huge current subscriber base, Netflix can tap
into many other countries and expand its services and subscribers.
• Refresh Content library – It can expand its content licensing by increasing the
contracts with various movie distributors.
• Alliances – It can also partner up with various telecom providers and offer bundle
packages in different countries.
• Niche Marketing – Producing region-specific content in their local languages is also
another big opportunity for Netflix. Niche marketing has been proven beneficial for
Netflix.
 NETFLIX’S THREATS

• Competitive Pressure – Netflix is not the only one which provides digital streaming
around the world. Its competitor base keeps increasing every year.
• Government Regulations – Strict governmental rules and regulations regarding
service providers like Netflix in many countries can be a big threat for them.
• Piracy – Digital piracy is still at its peak as thousands of people around the world
find ways of downloading media content because of high monthly costs which they
cannot afford. It is another big threat that Netflix faces.
 RECOMMENDATIONS

• Tap into new geographical locations by partnering up with their local cable providers and
streaming their local content as well as international content in various languages. In this way,
they will gain more profits and subscribers.
• Netflix should try connecting with IMDB, Rotten Tomatoes, and other internet services to
provide a variety of ratings and other information for their users.
• To avoid digital piracy, Netflix should strengthen their security and expose whoever is
behind digital They can also provide even more generous subscribing packages for different
economic classes.
• Improve their application and website by providing a more user-friendly interface for their
subscribers.