General Motors

Introduction

 General Motors Company, aka GM, founded in 16

September 1908, is an American multinational
corporation headquartered in Detroit, Michigan that
designs, manufactures, markets and services.
 General Motors produces vehicles in 37 countries
under ten brands: Chevrolet, Buick, GMC, Cadillac,
Opel, Holden, Vauxhall, Wuling, Baojun, Jie Fang,
UzDaewoo.
 From 1931 through 2007, General Motors led global
vehicle sales for 77 consecutive years.
 General Motors employs 212,000 people and does
business in 157 countries.
 In 2008, 2009, and 2010, GM has ranked as the
second largest global automaker by sales.
 Until 2008, when it was overtaken by Toyota, GM
was the world's biggest carmaker, producing well
over 9m cars and trucks a year in 34 different
countries.
 PESTEL ANALYSIS

Political Factors
 Governmental promotion of public transport and
other alternatives
 Aggressive tax policies on combustion-type
automobiles
 Political stability in major markets

 Economic Factors
 High growth rate of developing markets
 Economic stability of major markets
 Rising competition in developing markets
 Social Factors
 Increasing demand for electric vehicles
 Increasing demand for self-driving vehicles
 Increasing demand for vehicle-sharing and ride-
hailing programs
 Technological Factors
 V Increasing implementation of self-driving vehicle
technology
 Rising fuel efficiency in automobiles
 Increasing development of electric vehicles
 Environmental Factors
 Changes in climate patterns
 Rising concerns on the air quality effects of
automotive emissions
 Rising interest in business sustainability
 Legal Factors
 V Expanding regulations on automobile safety
 Stricter emissions regulations
 Expanding environmental regulations
WHAT WENT WRONG WITH GENERAL MOTORS

 1. A lack of products: Other Company Like Maruti

and Hyundai have a diverse product portfolio, every
Rs 10,000 can get you an entirely different car. And
both update their portfolio with an alarming pace so
you never feel any single product is outdated. But
this was not in the case of General Motors they were
following South East Asian market policies.
 2. Network: General Motors had at one point in
time where they have enough network with over 400
dealers, but diminishing consumer confidence in the
products and strained relations between consumers
and dealers reduces there netwwork to 200.
 3. Outdated technology: Most of GM's cars barely
matched up to what their competitors were offering.
The platforms themselves were nearly a decade old,
the engines older. In trying to be cost efficient and
still meet certain emission requirements General
Motors used technology that barely helped them
scrape through.
 Plus, the quality of components over time got poorer
and poorer.
 4. Inability to read the market and adapt
quickly: One aspect that General Motors failed to
work on was their preparedness to adapt to the
dynamics of the market.
 5. Global challenges: It meant shaping up and
consolidating their businesses around the world.
Unfortunately it seems that play came in too late. In
the meantime competitors got so strong and market
share for GM shrunk to so low a level
 6. Weak leadership teams: Over time General
Motors has also been plagued with a team of leaders
that really couldn't take their mandates too far.
 The organisation here in India turned out more
bureaucratic than any other automotive
manufacturer in India and that has been a critical
reason for its downfall.
Thank You