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Branchless Banking
Group 2B FT 2005
Simone Huijs / Suraj Basnet / Ken Kodaka
/ Eugene Kolesnikov / Joan Moreau / Piercarlo Oddone
1. Case summary
2. Business model
3. Competitive advantages
4. Current Challenge (1996)
5. Strategic Recommendations
6. Case update
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Case summary
1988 : Market trend : Downsizing and cost reduction
Midland Bank was the 4th largest bank in UK
A significant proportion of customers were reluctant to visit
branch offices, dissatisfied with banking hours
Social Technology
Revenue Prominent
growth reputation and
brand Image
More customers
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Competitive advantages
-> Value
Services:
Availability (anywhere / anytime)
Personalized, friendly, and high quality
Responsiveness - Less interface
Products:
Customers
Free or lower fees
for financial products
Company Cost
Speed Competitors
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Competitive advantages
-> Cost
By reducing process time
New technology (ACD, Database)
Competent staff (Training system)
By office
Low rental office fee Customers
Company Cost
Speed Competitors
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Current challenges (1996)
5 forces analysis
Threat of new entrants
Threat of Substitutes
+ Internet Banking
+ Increased experiences in remote services
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Current challenges (1996)
Segmentation analysis
High
Potential Stretch Area Potential Stretch Area
First Direct
Social status
Big 4 Banks
Low
25- 45 65+
Age
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Current challenges (1996)
SWOT analysis
Strengths Opportunities
Weaknesses Threats
For Students
Offer student loans, health insurance, personal liability
For elder people
Saving funds for grandchildren, life insurance
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of financial products
10,000 new customers 500,000
every month 0
1996
2004
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