“Ang Pagbangon ni

Erwin Macua”
A Nescafe Classic Tv Commercial

CLICK FOR VIDEO

 Key concepts

1. All media messages are “constructed”

Guide Questions:
• What is the message of the text? (Click for answer)
• How effectively does it affect reality? (Click for answer)
• How is the message constructed? (Click for answer)
 The message of the text speaks about the power of
education in the lives of many. Erwin Macua is a living
example that proves age doesn’t matter when it comes
to education. His hard work and dedication makes him
achieve his dream for his family.
 This tv commercial story makes us reflect on the lives many
Filipinos are facing right now.

 This also proves about the unconditional love a father

could ever give to his family no matter how hard it is.
 The message is constructed base on real-life
situation.
 It attacks the viewers emotionally.
 It uses proofs to inspire/convince the
audience.
 2. MEDIA HAVE EMBEDDED VALUES
AND POINT OF VIEW

• 1. What lifestyles, values and points of view are

represented in the text? (Click for answer)
• 2. Who or what is missing? (Click for answer)
 ABOUT THE TEXT

It tells us about
the importance Shows
Speaks about
of responsible
poverty
“EDUCATION” Parenthood
Who/what’s missing???
3. EACH PERSON INTERPRETS MESSAGES
DIFFERENTLY

• 1. What message do you perceive in the text? (Click for

answer)
• 2. How might others understand it differently? Why?
(Click for answer)
It narrates that in times of hard work and
difficult days, NESCAFE CLASSIC could
always be your strength.
Never stop dreaming for a better life. Carry on.
Some coffee non believers could disagree
Base on lifestyle
Beliefs
Language
 4. MEDIA HAVE COMMERCIAL, IDEOLOGICAL
OR POLITICAL INTEREST

• 1. What is the purpose of the text? (Click for answer)

• 2. Who is the target audience of the text? (Click for answer)
• 3. Who might be disadvantaged? (Click for answer)
• 4. Who created the text and why? (Click for answer)
To convince people on trying their product.
To reflect and show a message which is, “Its not too
late for education”
 “Poverty is not a hindrance in achieving one’s dream.”
Hardworking people
Non-coffee drinkers
Everyone who wants to try drinking coffee
People with no TV’s and foreign people (language
barrier) for the reason that they couldn’t understand
about the message of the text.
Nestle Philippines, Inc. created the text, it is
especially made for Filipinos.
One of their goal is to inspire Filipinos through
their creative and base on real-life advertisements.
 5. Media Messages are constructed using a
creative language having its own rules.
• 1) What propaganda techniques are used and why? (ANSWER)
• 2) How effective are the techniques in supporting the messages or
themes of the text? (ANSWER)
• 3) What are the other ways of presenting the message?
(ANSWER)
• 4) What are the biases|stereotypes present on the text?
(ANSWER)
Relatable real-life context because base on the story,
Erwin Macua was the person used to portray a generous
Filipino person who’s willing to do everything for the
betterment of his family. This is very common with
Filipino people right now. We believe that education is a
powerful weapon that we can use for a comfortable
living.
Its VERY EFFECTIVE
It somehow changes the mindset of the viewers
especially how they see life.
They can present it through theater, musical, or they can
use love stories too.
Through funny kind of commercial because “bisaya”
people are known for being joyful.
 The text could be bias with women. Commonly, for advertisements like this,
man are used as a model to showcase his strength as the head of the family.
It will be more nice if there are stories too, choosing a woman/mother as the
main character.
“Ikaw? Para kanino ka
bumabangon?”
THANK YOU!
GROUP 7
ANNIE DUERME
ROMY GAVITO
ROSE MARIE ALMONTE