MEDIA AND

INFORMATION
Leader: Juliet Mañago

LITERACY
Members:
Jhon Rico Balbuena
Edmundo Arias
Jhulia Maui Arillas
Rosario Laquindanum
LESSON 14:

AUDIO MEDIA
AND
INFORMATION
 Content
Standards
The learners demonstrate an
understanding of audio media and
information, and gain comprehensive
knowledge on how to effectively
evaluate them.
 Performance
Standards
The learners shall be able to
produce an audio-based
presentation anchored on
design principles and elements.
 Learning
Competencies
Describe the different dimensions of
audio information and media.
Discuss how audio information and
media is/are formally and informally
produced, organized, and disseminated.
 Learning
Competencies
Evaluate the reliability and validity of audio
information and media and their sources using
selection criteria.
Produce and evaluate a creative audio-based
presentation using design principles and
elements.
 Specific Learning
Objectives
At the end of the lesson, the learners must be
able to:
Identify the different types of audio content.
Describe the purposes of audio media and
information.
 Specific Learning
Objectives
At the end of the lesson, the learners must be able
to:
Analyze the design principles and elements used
in a given audio media.
Critique the effectiveness of particular audio
information.
AUDIO
What is an Audio?
 Audio
 Audio is a more technical term,
referring to sound coming from a
recording, transmission or
electronic device.
AUDIO
MEDIA
What is an
Audio Media?
 Audio Media
 Media communication that uses
audio or recordings to deliver and
transfer information trough the
means of sounds.
 TYPES
OF
AUDIO MEDIA
Radio Broadcast
 Live or recorded audio
sent through radio waves
to reach a wide audience.
 Music
 Vocal and/or instrumental sounds combined in
such a way as to produce beauty of form, harmony,
and expression of emotion. It is composed and
performed for many purposes, ranging from
aesthetic pleasure, religious or ceremonial purposes,
or as an entertainment product.
Sound Recording
 Recording of an interview,
meeting, or any sound from
the environment.
 Sound Clips/Effects
 Any sound, other than music or
speech, artificially reproduced to create
an effect in a dramatic presentation, as
the sound of a storm or a creaking door.
 Audio Podcast
 A digital audio or video file or
recording, usually part of a themed
series, that can be downloaded from a
website to a media player or computer.
 DIFFERENT WAYS
OF
STORING AUDIO MEDIA
 Tape
 Magnetic
tape on which
sound can be
recorded.
 cd
A plastic-fabricated,
circular medium for
recording, storing, and
playing back audio, video,
and computer data.
 Usb drive
 An external flash drive,
small enough to carry on
a key ring, that can be
used with any computer
that has a USB port.
 Memory card
(aka flash memory card or
storage card) is a small storage
medium used to store data such
as text, pictures, audio, and
video, for use on small, portable,
or remote computing devices.
 Computer hard drive
Secondary
storage devices
for storing audio
files.
 Internet/cloud
Websites or file repositories
for retrieving audio files, and
more precisely the files are
stored in some datacenter
full of servers that is
connected to the Internet.
DIFFERENT AUDIO
FILE FORMATS
 MP3 (MPEG Audio Layer 3)
 A common format for consumer
audio, as well as a standard of digital
audio compression for the transfer and
playback of music on most digital audio
players.
 M4A/AAC (MPEG-4
Audio/Advanced Audio
Coding)
 An audio coding standard for lossy
digital audio compression. Designed to
be the successor of the MP3 format,
AAC generally achieves better sound
quality than MP3 at similar bit rates.
 WAV
 Is a Microsoft audio file format
standard for storing an audio bitstream
on PCs. It has become a standard file
format for game sounds, among others.
 WMA (Windows Media
Audio)
 Is an audio data compression
technology developed by
Microsoft and used with Windows
Media Player.
HEARING VS. LISTENING
Do you think there is
a difference between
hearing and listening?
You are right,
there is!!!
 hearing
•Hearing is simply the act of
perceiving sound by the ear. If
you are not hearing-impaired,
hearing simply happens.
 hearing
•Hearing is an involuntary process
that starts with noise, vibrations,
the movement of fluid in the ears
and sound sent to the brain.
LISTENING
 Listening
• Listening is something you consciously
choose to do. Listening requires
concentration so that your brain
processes meaning from words and
sentences. Listening leads to learning.
 Listening
• Listening is a voluntary act where we try to make sense
out of the noise we hear. That could be your partner
telling you to rake the leaves or your boss droning on
about the latest plummeting sales figures. But the worst is
when a speaker is on stage vying for your attention. In
any event, hearing and listening are very different because
listening requires conscious action.
SOUND
What is Sound?
 SOUND
 Sound is a more generic
word and can be caused
by any source.
SOUND CHARACTERISTICS
AND PURPOSES
CHARACTERISTICS
OF
SOUND
 Volume
 Intensity of
a sound.
 Tone
 The audible
characteristic of a
sound.
 Pitch
 Is how high or
low a sound is.
 Loudness
 Refers to the
magnitude of the
sound heard.
PURPOSES OF USING SOUND
OR AUDIO MEDIA
 Purposes of using
Sound or Audio Media
1. Give instruction or information
2. Provide feedback
3. To personalize or customize
ELEMENTS AND
PRINCIPLES OF
SOUND DESIGN
 ELEMENTS
OF
SOUND DESIGN
 Elements of Sound
Design
The objects or things


that we have to work

with:
 Dialogue
 Speech,
conversation, voice-
over.
 Sound Effects
 Any sound other
than music or
dialogue.
 Music
 Vocal or instrumental sounds (or
both) combined in such a way as to
produce beauty of form, harmony,
and expression of emotion.
 Silence
 Absence of audio
or sound.
PRINCIPLES OF
SOUND DESIGN
 Principles of Sound
Design
 The techniques for
combining the different
elements or objects.
 Mixing
 The combination,
balance and control of
multiple sound elements.
 Pace
 Time control. Editing.
Order of events: linear,
non-linear, or multi-linear.
 Transitions
 How you get from one
segment or element to
another.
 Stereo
Imaging
 Using left and right
channel for depth.
 TYPES
OF
TRANSITIONS
 Segue
 One element stops, the
next begins ("cut" in
film).
 Cross-Fade
 One element fades out,
the next fades in, and they
overlap on the way.
 V-Fade
 First element fades
to inaudible before the
second element begins.
 Waterfall
 As first element fades out,
the second element begins at
full volume. Better for voice
transitions, than for effects.
Fade to Black
 V-Fade with some
silence between
elements.

COMPONENT GUIDE QUESTIONS ANSWERS
Target Audience Who are the possible readers of this infographic?

Sender/Author Who is the author of this infographic?

Key content What is the tone of the text in the infographic? What
are the sample phrases or taglines that you will use to
relate the information?
What are the facts/figures that you will include in the
infographic?
Purpose What is the intention of the infographic?
Form / Style What are the font types, colors and shapes that you
will use in the infographic?
What are the words or phrases that you need to
emphasize in the infographic?
How will you organize your text and visual elements?
Medium / Format Is this the best platform to use? Why?
THANK YOU!!!