Shaadi.com's service offering for the LGBT+ community.

TheGeekz

Anshul Pandey
Sreenjoy Mallick
Shaadi.com
Come find love, arranged by Shaadi.com

Introduction
Shaadi.com is a matchmaking service functional since 1996. It was established in 1996 by
Anupam Mittal with one simple objective-to provide a superior matchmaking experience by
expanding the opportunities available to meet potential life partners.
Segmentation
Geography
01 • Metro cities
• Tier 2 cities
• DMA

Demographics
02 •
•
Three age groups( 11-18 years),(18-35 years) and (35+ years)
Targeting educated class people
• Gender
• House Hold income

Behaviors
03 • Brand Affinity
• Third party browser behaviors
• Interest

Psychographics
04 • Lifestyle
• Open Mindedness
• In-Market Intent
 Targeting
Competitive Position 3
There are no such competition as of now Compatibility 5
thus we can be the market leaders
As finding a soulmate for
everyone is our company’s vision,
thus this campaign would be
highly compatible
Expected Growth 2
People in India are slowly
accepting the LGBT+ community
thus high potential of future growth.

Accessibility 4
Due to the digital penetration in
India the accessibility through
online digital campaigns would be
cost effective.

Market Size 1
According to GOI there are over
2.5 million people in LGBT+
community thus sustainability would
not be a problem.
 Positioning
Competitors
No competitors exist as of now in this market segment

Market Opportunity
The Brand is trying to tap into the ever-growing
acceptance of the LGBT+ community.

Unique Selling Proposition

Providing 30% discount for the first 2000 LGBT+
users and

Strategy
The Brand uses compatible pairing and efficient
database management for its positioning
 LGBT+ community in India is
booming. They are also
being accepted by the
society. Thus it is a very
good market place to enter.

Conclusion
Thank You