A corporate identity
Your materials, from stationery, internal
communications, website interface and
campaigns should reflect your brand’s
identity. Engaging local groups, staff,
stakeholders and third parties are all part of
the process that Navig8 manages and
implements behalf of our clients. There are
certain procedures to help educate and
encourage staff, funders and trustees to
buy into the new identity. These include
focus groups, feedback forms, telephone
marketing consultations.
We always design a distinctive mark that
communicate the message of our clients to
their markets.
Logos we design will be flexible, translate
to all mediums, from the humble
photocopier to new media. The identities
we design will have longevity, personality
and integrity.
Elements to consider
Paper
The weight, colour and finish of a paper
can enhance a feel or message. When we
look at the paper issue, whether it’s coated
or uncoated we can make a
recommendation to help enhance your
message whilst potentially lowering the
print and production costs.
Fonts
Aside from the style of lettering that makes
up your name, we would like to suggest
associated fonts to use with materials.
Firstly, we would select a font that
complements the new mark. Secondly, we
would suggest any further fonts needed, for
instance: a generic ‘letter writing’ font and a
website font.
Colour
During the review we will look at various
different colour ways. Research into ‘tints’,
overprinting techniques and potentially
implementing a ‘palette’. Although the
palette wouldn’t have hard and fast rules, it
would go some way to keeping publicity
materials ‘in line’ with each other as well as
helping third party design material to keep
in style.
Images
As apart of the ‘extended’ styleguide we
would include some general comments and
suggestions as to the use of imagery.
Areas to be addressed
> Research current identity values
> Market forces and opinions
> Research portrayal of current name
> Avenues of approach, conceptualise
> Logo concepts and design
> Feedback and market test
> Complementary typefaces
> Paper specification
> Colour issues
> campaign or a launch item to send out to
Flexibility of application of the new logo
> Producing an identity that can develop and
grow
> Application to printed materials
> Production issues, costs, timescales etc
> Identity guidelines Application to new
media and digital formats
> In-house templates and forms
> Press and PR campaign
> Launch of the new identity
> Event and press and media campaign
> Ongoing support
> Future activities, e.g. issue based
members.
Process

The process we undertake tends to go > Apply to stationery and internal

like this: communications
> Research and opinion forming, this is our > Templates and style guides
learning curve > Redesign of current materials
> Define the brief based on gathered > Discuss and co-ordinate PR and press
knowledge and aims campaign and membership
> Present concepts communications
> Consider feedback > Launch new identity
> Develop avenue of approach and test
(internally) it’s usability and value
> Feedback and market test
> Agree concept and test it’s ability to
withstand ‘bylines’ and regional/national
versions and potential strap lines if
necessary
Our services
Corporate Identity
Creating a brand/ identity from conception
to completion, application to new and
traditional media with an excellent
understanding of cost implications.
Graphic Design
Creative concepts which are coherent and
practical. Production of printed matter such
as: brochures, annual reports, newsletters
and leaflets.
Marketing
Innovative solutions that get your message
across to your target audiences, by
combining and mobilising all of our
communications services.
Direct Mail
Conceptual campaigns and powerful copy.
Direct Mail fulfilment, mailing lists, mail
sort, print and production.
Print and Production Management
Because we understand the process, have
an excellent relationship with suppliers and
have considerable purchase power, we
simply save money and hassle.
Public Relations
We tackle long or short term projects with
the commitment and contacts to get people
talking about you across all sectors, locally
and nationally.
Our services
Website design and management
Design, build and implementation of an
online strategy, either internet or intranet
based. Viral email campaigns, online
community development, eCRM, database
driven sites, Flash animations, hosting,
updates and management. We will design
and build you a web presence with
purpose: interactive, fast and effective.
Web development
Making websites work is a world to itself.
We provide programming services in
HTML, XHTML, XML, XSL, CSS, ASP
(Active Server Pages) ASP.NET (and other
Microsoft .Net technology), JavaScript,
Oracle, VB and PHP.
Copywriting
We can offer fast, accurate proof-reading,
meticulous copy preparation, writing and
rewriting to the highest standard.
Copywriting for press releases, marketing
material and advertising.
Exhibition design
Design, build and supply of display
systems. Pop-ups, Quick Screens /
Penguins, through to custom build and
installation. We design exhibitions utilising
space and light to create a presence that
communicates your message in the most
powerful way.
Testimonials

“We were really impressed with the way “I would strongly recommend Navig8 to
Navig8 handled this complex challenge. anyone looking for creative services and
They quickly gained a good understanding products to have real impact on their
of what we do and what we needed and charity or company's performance.”
they responded fast, professionally and Jeremy Smith, Head of fundraising
imaginatively. Every call from us was Amnesty International
answered immediately and every deadline
met, no matter what we threw at them.
Drews great sense of humour made all the
difference too. The image they have
created for us is dynamic, modern and
exciting. We are genuinely indebted.”
Ginny Harris, Executive Director,
ContinYou
Testimonials
“We have always been impressed with the
professionalism, speed and quality of the
work provided and unusually in their
profession, meeting tight deadlines. We
have no hesitation in recommending
Navig8, you will not be disappointed.”
Colin Stone, Senior Partner
Taylor Willcocks Solicitors
“Navig8 were amazing. We went in to see
them with literally just the machine and the
remit that we wanted to get as much out of
this event as possible and they had just a
week to do it and not a great deal of money
to spend. The ideas they came up with
were incredible. Especially given the fact
that they had no background in the area of
Tissue Engineering. They understood the
concept of what we were trying to do and
why. The resulting brand identity that they
came up with was fantastic.”
Louise Sarup
UCL Ventures