Submitted To:

A.P Ankush Sharma

Submitted By:
Kajol Aggarwal
Sale Executive is the person responsible for
leading and guiding a team of sale people.
He acts as inseparable element of the
marketing organisation.

Sales Executive performs all the crucial

managerial functions like planning ,
directing , organizing , coordinating ,
motivating and communicating for sale
department.
 QUALITY OF A SALES
EXECUTIVE

Physical
Qualities Intellectual
Psychological Character Qualities
OR Mental Qualities
Sound
Health Qualities
Mental
Leadership Honesty Capacity
Hard Quality
Working Sound
Ability to Humanity Judgement
motive
Ability To
Forcefulness Self-
Teach
Discipline
Tact Receptive
ness
 The main function of the Sale Executive is the
management of sale operations including sales
programmes and sale personnel

 They functions may be classified under the Following

three heads
A. Managerial / Executive Functions

B. Administrative Functions

C. Miscellaneous Functions
MANAGERIAL FUNCTIONS
The managerial functions of sales manager
includes :
 Recruitment

 Selection

 Training

 Direction

 Supervision

 Motivation

 Control

Of sales personnel in the best interest of the

organisation.
ADMINISTRATIVE
FUNCTIONS
 The sale manager act as the administrative head
of sales department who is having full control
over the staff of the department and
administering the sales offices.

 Here, sales manager act as the leader of the

salesmen at all levels and guides, directs them
proper guidelines and provides then incentives so
that they can perform their duties effectively and
efficiently.
MISCELLANEOUS
FUNCTIONS
 To ensure the maintenance of long-term
relationship with the customers so as to achieve
the goals of the enterprises.
 To maintain discipline in the sale organisation.

 To analysis the market thoroughly time to time.

 To maintain cordial and effective relationship

with the heads of other departments with the
company.
 To prepare effective sale budget for a particular
period of time.
 To make arrangement for advertising campaign
keeping in view the cost and sale requirements.
 To organise activities relating to sales promotion
, in form of sales contests , seminars , conferences
and provide incentives for sales staff and the
customers.
 He is also responsible for sales planning , sales
targets , sales policies , sales forecasting , sales
research etc.
 He is also responsible for collection and analyse
statistics in connection with marketing research ,
product research and consumer research too.
 Sale Executive plays an
indispensable and pivotal
role in the enterprises.
He is fully responsible to
organisation , customers ,
as well as towards his
staff