Usha hai toh asha hai

INTRODUCTION:
The group's proud heritage and achievement over the years have earned it the trust and respect of its
consumers both in India and abroad. Usha International Ltd (the Company), a constituent of the
Siddharth Shriram group, was formed in 1934 and started doing business under the brand name, USHA.

The ad has been created by Ogilvy India. "Usha hai toh asha hai is a positive message that we are
bringing to the people, the idea being to convey that wherever Usha is present, there is the chance of
a better tomorrow.

India is a tropical country and thus fans are necessary

The fan market in India consists of ceiling fans (which have dominant share), table fans, pedestal fans,
wall fans and exhaust fans and manufacture special purpose fans for industrial applications.
The Indian market is estimated at 2.5 million fans per month and it is growing at about 10% per annum.
The distribution of fans in India is also well developed with over 1,00,000 selling points for fans.
India has large number of manufacturing plants located across the country and producing world class fans.
HISTORY:

Usha (India) [formerly Usha Rectifier Corporation (India)] was incorporated in Feb.'62. It is
managed by Chairman Vinay Rai. It is engaged in the manufacture of semiconductor devices
such as silicon diodes, thyristors, low power devices, semiconductor module bridges, rectifier
stacks, etc. The company's electrical division also manufactures computers, electro medical
equipment, telecom products and household appliances -- such as washing machines,
mixers, vacuum cleaners, irons, heat convertors, toasters, etc. Usha has a tie-up with
Samsung, South Korea, for the manufacture and 100% buy-back of semiconductor devices.
The company also has major collaborations with leading international companies including
Marconi Devices, UK; Transfor, Switzerland; and Sumitomo Metal Industries, Japan.
COMPETE COMPANY ON MARKET:

1. Havells Nicola 2.Gorilla Energy 3. Crompton HS Plus

1200mm Ceiling Fan Saving Ceiling Fan Ceiling Fan