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d) Sharing of Risks.
Services to consumers.
F) Variety of goods.
g) Demand creation.
h) Distribution.
i) Credit Facility.
This creates a
place for yet
new entrants in
the market
thereby creating
threat of
competition,
substitution, and
rivalry.
CLASSIFICATION OF
TOP 10 PLAYERS IN RETAIL SECTOR IN
RETAILING BUSINESS
INDIA
SEGMENT COMPOSITION SIZE KEY PLAYERS
1. Food & Fast food centers, 6,42,200 crores Food Bazaar,
Grocery restaurants, catering Subiksha, Spensers,
services, fresh groceries, Nilgiris, Reliance
dry groceries, packaged Fresh
foods.
2. Clothing & Readymade garments. 1,13,500 crores Raymond, Park
Textiles Fabrics, apparels and all Avenue, Arvind
wears Brands, Century
Textiles.
3. Consumer TVs, Fridge, ACs, 41,500 crores Videocon, Onida,
Durables Microwaves etc LG, Sony etc
4. Footwear Shoes, Boots, Slippers for 13750 crores Bata, Metro,
all. Adidas, Reebok,
Nike
5. Jewellery Jewellery, Diamonds, 52000 crores Tanishq, Gili
Gemstones
6. Books, Music Books, CDs, instruments 11,500 crores Landmark,
& Gifts
www.cuchd.in & Gifts Campus:Crossword
Gharuan, Mohali
India is an attractive hub for FDIs, particularly in the
retail sector.
FDI up to 100% is allowed for e-commerce activities.
Entry modes into Indian market are franchising, licensing
and joint ventures.
FDI in the Indian retail sector is still debatable.
Up to 2011, the Indian Govt denied FDI in multi brand
retailing, forbidding foreign groups from ownership in
any form of retail outlets.
Even single brand retailing was restricted to 51%
ownership.
Feedback on loyalty
competitors Willingness to pay a
Fast
study
May be incomplete
Several sources
and perspectives May be dated
Provides
credible
background May suffer from poor
Billing reports
◦ Retail Trade
◦ Statistical Abstract of
Inventory
the Public records
records
Performance
reports
Current consuming
Relevant Information may not be
Known and
acquirable
controlled source
Develop the
“Six Ps”
STEP 1:
Geographics
Segment the Market
Psychographics
STEP 2:
Choose the Price Personnel
Retailing Mix
Promotion Presentation
Personnel Place
Target
Market
Presentation Promotion
Price
Public Relations
Publicity
Sales Promotion
Geography Mall
Design attracts
Expensive leases
shoppers
Activities and anchor Failure of common
stores draw customers promotion efforts
Ample parking Lease restrictions
Unified image
Hours of operation
Sharing of common
area expenses Direct competitors
Consumer time limits
Sound
Odors
Visual factors
Product availability
Simple returns
§ Provider Gap 2: Not selecting the right service designs and standards
Customer
Perceptions
www.cuchd.in Campus: Gharuan, Mohali 2-136
Customer Gap:
◦ difference between customer expectations and
perceptions
Provider Gap 1 (Listening Gap):
◦ not knowing what customers expect
Provider Gap 2 (Service Design & Standards
Gap):
◦ not having the right service designs and standards
Provider Gap 3 (Service Performance Gap):
◦ not delivering to service standards
Provider Gap 4 (Communication Gap):
◦ not matching performance to promises
Customer
expectations
Perceived
Service
COMPANY
Gap 1:
The Listening Gap Company
perceptions of
customer
expectations
2-138
2-139
CUSTOMER
COMPANY Customer-driven
service designs and
standards
Gap 2: The Service
Design and Standards
Company
perceptions of Gap
customer
expectations
2-140
2-141
CUSTOMER
2-142
2-143
CUSTOMER