BY :-

SHUBHAM MITTAL (18B118)

VIMLENDU AGARWAL (18B164)
VAIBHAV JAIN ( 18B131)
HISTORICAL BACKGROUND

 Founded by Jeff Bezos in 1995

 Initially, it was named as “cadabro”.
 Earlier its stock was valued at $18 per share but now it is valued at
$2000 per share.
 Amazon was sued 2 times in 1997 and 1998
 Amazon also faced the dot com bubble burst in 2000’s
 Between 1997 & 2006 amazon build partnerships with other
companies and it owned more than 40 subsidiaries.
SERVICES OFFERED BY
AMAZON
AMAZON PRIME
RETAIL GOODS
CLOUD SERVICES
AMAZON DRIVE
KINDLE
AMAZON PAY
AMAZON MERCH
AMAZON ECHO
Amazon’s Strategy to Success

 It focused in long term plans and not short term.

 Builds Its Strategies On Things That Don't Change.
 Amazon Stresses The Importance Of Customer Satisfaction Instead
Of The Competitor.
 Amazon Maintains Leadership with Their Product Selection.
 It Maintains Leadership by Offering Various Features and Services.
AMAZON’S MARKETING
˃Amazon takes a personalized approach instead of
promotional.

 Offline and online marketing.

 Offline TV radio malls event promotions.
 Online – pay per click advertisement, email advertisement, affiliated
marketing, online ads.
 Sending e-mails while ordering the goods and then after product is
delivered.
 Feedback of customers through mails or phone.
SWOT ANALYSIS OF AMAZON

STRENGTHS
 Largest variety of products.
 Strong Distribution system.
 Goodwill in the market.
 WEAKNESS

 Less margins.
 Product flops.

OPPORTUNITIES
 Global expansion of business
 Launch its own products.
 Opening physical stores
 THREATS

 Competition (International ass well as domestic companies).

 Government regulations on FDI.
AMAZON’S MISSION STATEMENT

 “we strive to offer our customers the lowest possible prices, the best
available selection and the utmost convenience”.
 This mission statement has 3 main elements :-
 Lowest price offered to customers
 Best selection of products
 Utmost convenience to customers.
AMAZON’S VISION STATEMENT

 “To be earth’s most customer-centric company, customers can find

and discover anything they might want to buy online”.
 This statement has 3 main elements-:
 Global reach
 Customer-centric approach
 Widest selection of products.
 DIVERSITY & INCLUSION
 Amazon has always been, and always will be, committed to diversity
and inclusion. We seek builders from all backgrounds to join our
teams, and we encourage our employees to bring their authentic,
original, and best selves to work.

 Diverse and inclusive teams have a positive impact on our products

and services
 Help us better serve customers, selling partners, content creators,
employees, and community stakeholders from every backgroun
 Amazon hosts annual and ongoing learning experiences, including
our Conversations on Race and Ethnicity (CORE) and AmazeCon
(gender diversity) conferences.
 Also has greatly performed at Human Rights Campaign’s Corporate
Equality Index, Disability Equality Index and Empowerment Index.
Unique Selling Proposition

 Amazon offers customers hundreds of millions of items, and we have

developed, and continuously refine and improve, our tools that
prevent suspicious, unsafe, or non-compliant products from being
listed in our store.
 Safety is a top priority at Amazon. Products in our store must comply
with relevant laws and regulations and our sophisticated tools
prevent non-compliant products from being listed.
 All products offered in our stores must comply with applicable laws
and regulations, and our own policies. For example, we require toys
to be tested to relevant safety standards set by the Consumer
Product Safety Commission.
Amazon India legal team helps
teachers fight child abuse
Partnering with AZB & Partners, the
team created training to address:
 The Protection of Children from Sexual Offences Act
(2012)
 Access to Child Helpline and legal interventions for
teachers to report incidents of child abuse
 Teacher training sessions
 A short, educational film translated into local language
and handout literature in English, Hindi, Punjabi, and
Urdu.
 Comparison Between
Amazon & Flipkart
Basis Amazon Flipkart

Service, Support 2-4 delivery 2-4 delivery

& Delivery days one day days Rs. 90 /
delivery - Rs.99/ item
item
Discounts and 25-40% for 10-25% on an
Pricing promotional average
item
Shipping Cost Free for Prime No Alternative
Users else avaible, usually
chargeable charge Rs. 50
for an order less
than Rs.500
Sellers & Tie-ups with Usual
Credibility stores like wholesalers,