GO PUBLIC! GO GLOBAL!

Ruslan Belousov
8 (800) 100-00-23 www.softlinegroup.com
CEO
ruslan@softline.ru
info@softline.ru | info@softlinegroup.com
We are trusted
We focus on long-term relationships
We are recommended
Strategy of success: 20+ years
Softline = Leading global IT solution provider
 Softline: expertise and implementation experience
in top priority IT market development fields

BI and Analytics Data centers and Corporate mobility

infrastructure

Cloud, virtualization,
Softline internal cloud
platform Information security ERP CRM
Softline business principles
Softline business directions

SOFTWARE:
licensing and
software
delivery.

SERVICES:
full spectrum
of IT services
and solutions.

CLOUD:
private,
public,
hybrid
clouds.

HARDWARE:
hardware
solution
delivery.
Softline Mission
Company overview 2013FY
Global presence as a part of strategy
 Geo Expansion: Moscow, Russian regions, CIS,
LATAM, EMEA, APAC…
Year 2015. Presence in 35 countries with growing and
diversified IT markets.

Year 2008. International expansion continues – new offices are

opened in Venezuela, Vietnam and Turkey.

Year 2007. Softline starts expansion in far abroad countries. A

new representative office is opened in Mongolia.

Year 2001. Beginning of international expansion in the

countries of the former USSR.
The first office is opened in Belarus.
Turnover growth: +40% each year during the last 10 years
Turnover, million $ (fact and forecast)

+18%
to 2012FY
СLOUD: quick start and active development
Cloud turnover, thousand $ (fact and forecast)
30000
24800
25000

20000

15000 12400
10000
6470
5000 2956
1324
147
0
FY2009 FY2010 FY2011 FY2012 FY2013 FY2014
Overseas countries: CAGR – 74.1%
Overseas turnover, thousand $ (fact and forecast)
100000 91682
90000
80000
70000
60000
50000 45841
40000
30000
16044 18834
20000
8687
10000 1727
0
FY2009 FY2010 FY2011 FY2012 FY2013 FY2014
SERVICES: CAGR – 50.1%
Services turnover, thousand $ (fact and forecast)
70000
59775
60000

50000

40000
33208
30000 28212

20000
13869
10000 4302 5938

0
FY2009 FY2010 FY2011 FY2012 FY2013 FY2014
HARDWARE CAGR – 204,6%
Hardware turnover, thousand $ (fact and forecast)
120000 110000

100000

80000

60000 54586

40000
23661
20000
643 2147
0
FY2010 FY2011 FY2012 FY2013 FY2014
Rating results

The Largest IT Companies in The Largest

The Largest SaaS IT Providers for the
IT-leaders for manufacturing Russia in the Field of
providers in Russia Governmental Agencies
2014 Information Security

Top-30: hardware and software

place place delivery within the framework place place
of integration projects’ rating

Rating of the largest Russian Rating

Rating of the largest Rating of the
companies in the field
of the Russian IT companies largest Russian
of information
IT market companies in Russia IT companies
and communication
technologies

place
place place place place
Softline is leading in the Russian regional ratings

№1 Software Distributor Rating in Krasnoyarsk

in 2013 (Top 10)

№2 System Integrator Turnover Rating in the

Siberian Federal District in 2013

№3 System and Network Integrator Rating in

Yekaterinburg in 2013

№3 System Integrator of the Republic of

Tatarstan in 2013
Long-term strategy
Softline: growth strategy until 2020 in figures
Emerging
Annual growth by Geographical Markets:
expansion in emerging +200%

30-40% markets: LATAM, EMEA, APAC

(Presence in 35 countries
and 84 cities)

Software: Services:
+30% Services: +100%

Software: 25% Hardware:

+100%
main business, of company

30% Сloud:
revenue
Hardware:
market share Annual growth 30%
by 2 times in company
turnover
Сloud: +100%
Softline: development strategy

2017

Softline =
2010-2017 Leading global IT solution
& services provider

Development of IT
1993-2010 Leading global IT
services and consulting
solution &
services provider
Recognized leader in
1993 software licensing Software
hardware &
service provider
Softline was created. Software
delivery is the main line of business Box mover
Softline: main statuses and awards
Softline clients include
Softline: 20+ countries with LSP status and plans
RUSSIA AND AMERICAS ASIA EMEA
THE CIS Argentina Cambodia Turkey 50% of
Chile India Romania
Russia
Armenia Costa Rica Vietnam South Africa Softline
Colombia Malaysia Gulf States
Azerbaijan
Belarus Peru Indonesia Angola business is
Venezuela Philippines Mozambique
Kyrgyzstan
Mongolia Brazil China related to
Tajikistan Mexico
Turkmenistan Canada Microsoft
Ukraine USA
Uzbekistan
Kazakhstan
Moldova
Softline globally managed Microsoft partner
Georgia

Subsidiaries with LSP status

Subsidiaries without LSP status

Plans on new subsidiaries

Experience in implementation of projects based on
Microsoft solutions

http://mscenter.softline.ru
mscenter@softline.ru

10 500 + certified
years of practice specialists
in the staff

2000 + 13 solution
centers:
Moscow, Irkutsk, Kazan, Khabarovsk,
Krasnoyarsk, Nizhniy Novgorod,
Completed Novosibirsk, Saint Petersburg,
Samara, Saratov, Rostov-on-Don,
projects Ufa, Voronezh, Yekaterinburg
Softline: projects on the basis of Microsoft
technologies

Private cloud
Portal solutions Implementation of project
management systems

Public cloud

Unified
Monitoring and communications
management
Business intelligence Client relationship
and data storage management
The first corporate mobile Microsoft-based
solution in Russia
WinSpace
Expand the corporate
workspace!

Come to Winspace Tell us about the Test the gadgets, Define the test user Approve the project plan,
showroom and we’ll specific features of your and we’ll DEVELOP group, and we’ll and we’ll DEPLOY a high
SHOW you all the employees work, and applicable business IMPLEMENT a pilot quality mobile solution
latest corporate we’ll MAKE an audit scenarios and make version and the for your company in due
mobile devices and adapt the mobile a connection to test prototypes of mobile timescale and outline
work scenarios for you. servers. applications. the further development
of the solution.
Information security
Our licenses:
The highest partner statuses:
FSS (Federal Security Serviceof the Russian Federation) license
for performing work involving the use of state secret
information.
FSTEC (Federal Service for Technical and Export Control of the
Russian Federation) license for technical protection of
confidential information.
FSTEC license for the development and (or) production of
facilities for the protection of confidential information.
FSS license to carry out technical servicing ofencryption and
cryptographic facilities.
FSS license to distribute encryption and cryptographic
equipment.
License to conduct works related to information security
solutions development.
License to conduct works and (or) render services in the field of
state secret information protection (considering technical
information protection).

Rating

Rating of the Largest IT Companies

in Russia in the Field place
of Information Security
Information security
Compliance: Infrastructure solutions:

Federal Law No. 161 “On National Payment Server and workstation security, protection
System” (particularly, Statement No.382-P); of networks, remote access and mobile devices;
Standard of the Bank of Russia on Providing Virtual environment and cloud security;
Information Security of the Banking Authentication and access rights management;
Organizations in Russia; Vulnerability analysis;
Trade secret protection; Penetration testing;
PCI DSS; Code safety audit;
Information Security in the cloud; SCADA system protection;
Certification of information systems Privileged user management.
and information objects.

Expert services: Applicable solutions:

Confidential information protection;

Audit; Access delimitation;
Compliance to the requirements of Protected data exchange;
information security standards, Internet usage monitoring;
information security incident Database protection;
investigation, information security Web Application Firewall;
event monitoring. Anti-fraud.

security.softline.ru | security@softline.ru | 100+ Information security vendors | 200+ Information security projects
Information security
OUR CLIENTS:

100 +
vendors

200 +
projects
during
FY 2013
 Cloud computing and virtualization in Softline
More than 10
years of experience

300 certified specialists

300+ large projects 3000+ clients
on the staff

Migration of
Audit and Platform physical
efficiency selection infrastructure to
calculation Security
the cloud

Delivery of
hardware, security Test zones and
Technical support,
and backup demonstration
outsourcing,
appliances environments
outstaffing and
training
Награды: Contacts

• VMware EMEA Emerging Markets Solution Provider Partner of the Year 2013 virtual.softline.ru
• Citrix Business Development Partner of the Year virtual@softline.ru
• VMware Regional Development Partner of the Year +7 (495) 232 00 23
• Veeam Sales Partner of the Year 8 800 100 00 23
• Cortado Sales Partner of the Year
Private, public and hybrid clouds

Migration of IT infrastructure to the cloud or to the hybrid cloud;

Infrastructure leasing: virtual machines, virtual data center, web
hosting, dedicated space in the cloud in compliance with the Federal
Law No. 152 “On Data Protection”;
Reserve capacities: reserve datacenter, cloud backup
Cloud platforms: Softline, Windows Azure, ActiveCloud, Amazon
Web Services (Russia, Europe, Asia, USA);
Virtual office cloud service - a ready-to-use cloud office that
corresponds to the requirement of the Federal Law No. 152 “On Data
Protection”

100+ 150+ 99,95% SLA

corporate clients engineers SLA availability level cloud.softline.ru
cloud@softline.ru
Sits in the Top 5 of cloud security providers
(Rating of the Largest SaaS providers in Russia,
CNews Analytics, 2013
Active Cloud is one of the Top-3 IaaS
solution providers in Russia

Public SLA backed Service Level Availability — 99.95%; Company datacenters are located in
up with financial Maximum technical support Moscow, Minsk, Tashkent, as well as in
Europe and United Arab Emirates
guarantees: response time — 30 minutes

1 CloudServer (IaaS).
2 Private and hybrid cloud on the basis of the following
platforms: VMware, Microsoft Hyper-V, Red Hat.
3 High performance data storage systems.
4 DDOS attack protection.
5 1C hosting.
6 Application leasing (SaaS).
7 Software license leasing: Microsoft, 1C, Symantec
Backup, Exec, Kaspersky Lab, Dr. Web.
8 Disaster Recovery strategy implementation.
9 Backup data center in the cloud.
Hardware solution delivery

We cooperate with the leading hardware vendors:

SAP business applications
SAP FI SAP CO
Our status 90+ successful SAP projects,
50+ SAP solution consultants,
SAP MM

SAP BW
SAP SD 40% projects — standard solutions
SAP BPC with fixed budget and implementation
SAP BOBJ timescale
SAP MAP

SAP F&R
SAP EWM

SAP PI Full-scale implementations,

SAP SUP Objective-specific IT consulting,
Managerial consulting,
SAP Retail

SAP REx
Integration solutions,
SAP HANA Technical support outsourcing,
SAP PPM

SAP PM SAP solution hosting,

SaaS/MCaaS (managed cloud as
SAP HR/HCM

SAP PS SAP RE a service) licensing

SAP PP

SAP TM
SAP
Mobility http://services.softline.ru/business-solutions/erp
sap@softline.ru
Development of Information Systems

50+ 6 250+ №1
Projects development high-qualified in the field of Oracle
during 2013 centers specialists Customer Experience

Solutions and services

Oracle Commerce; Oracle WebCenter Sites, Portal, Content;

Complex websites, online stores and portals;
Mobile and application development;
Electronic document workflow automation;
Billing systems. Development of systems for mutual settlement on subscription services.
iTMan. Development of solutions that allow automated accounting and organization
asset management;
Custom software development.
webdev@softline.ru
www.webdev.softline.ru
ITAM, SAM

Configuration and IT infrastructure lifecycle

management (IT Asset Management) Your reasonable choice of
approach to IT infrastructure
development and
management
Software Asset Management in compliance
with ISO/IEC 19770-1 standard

Strategic and operational IT consulting

http://services.softline.ru/bc
sam@softline.ru
 IT strategy development
Development of IT strategies on the basis of the following standards: COBIT, VALIT, RiskIT,
+
ISO 22301, BS 25777, BS 25999-1:2006 ,Standard of the Bank of Russia for Banking Systems
v1.0-2010, ISO 15443

IT concept Risk Analysis = Possible IT development

scenarios = IT strategy

Our services
Audit
Audit + concept elaboration
Audit + concept elaboration + development planning http://services.softline.ru/bc

Strategy sam@softline.ru

Every project can be built from building blocks – standard projects or tasks,
Our and the higher the number of projects, the more blocks are used;
experience The majority of tasks are standardized;
If the task are non-standard, they can be reduced to a number
of standardized tasks.
BI — accurate analysis of your data
Implementation of BI solutions will help you to:

Reveal the correlation
of operational figures
with strategic
company objectives
Compare corporate
Gain easy access to
business results with
reports at any time on
external market
any device
figures and make
a correct forecast

Softline cooperates with the leading BI solution resellers:

info@softline.ru
Softline: CAD and GIS
30+ vendors 30+ highly-qualified 10 local competence centers
in our portfolio specialists in the largest cities

Softline is an authorized partner of all the leading global CAD and GIS vendors:
GIS;
We perform Infrastructure;
the full spectrum
of project activities
Architecture and construction;
in the following Machine engineering and industrial production;
lines of business
Visualization and design;
Cost sheets and regulatory documents
+7(495)232-00-23 | 8-800-100-00-23 | services@softline.ru | http://services.softline.ru/sapr
Softline Education Center

More than 35 Leader of the

corporate education
Education center authorized by leading
software vendors: Microsoft, VMware,
Citrix, Autodesk,
representative offices market
Cisco, Symantec and many others

The best trainers Training laboratories On-site and distant International certificates for IT
with rich hands-on with high-tech learning, testing specialists and users in Testing
experience equipment centers centers

4 500+
passed the
Training
course
Technical support. Outsourcing. Outstaffing.

8000+
clients 200+
continuously Supported
supported vendors Centralized technical support
service available in online mode in
all regions of Russia

Full coverage of all time layers,

24x7 work.
400+
Certified Maintenance of all customer
engineers infrastructure.

Solving various cross-vendor

integration problems.

support.softline.ru | itsupport@softline.ru | +7(495) 232-0023

Softline: Mathworks
Mirapolis — an efficient Human Capital Management
System
End-to-end automation of HR-processes
Automation of education centers
Electronic education management
Personnel recruitment, attestation, development and
assessment management
Building knowledge management systems
Comprehensive personnel evaluation for compliance
to the competences, objectives, KPI or tasks

Our
clients
DeskWork: 7 business blocks for solving business tasks

Implemented in more than 800 companies

7 Business blocks for Based on a state-of-the-art

information management SharePoint 2013 platform

Editions for SharePoint

Videoconferences for 600
Foundation and
participants
SharePoint Server 2013

Graphical business Collaboration

process builder workspace

Corporate portal
DeskWork - is an easy-to-use tool for communication
between employees and organizing collaboration

deskwork@softline.ru
 Tekmi – build communications in your office in 10 minutes

Tekmi is a telecommunication service for small and medium

businesses that unifies all types of communication between
clients and employees under one service

In only 10 minutes, the client receives:

Virtual private branch exchange
Direct phone number
Email
Corporate chat
Online consultant for a website
File storage
Audio-conferencing tools

Our clients
 more than 8 years
in Information System development
Development of custom solutions
o Information system design o Integration solutions
o Development of applicable software o Development on commercial platforms
o Development of the unique solutions
ECM
o Electronic workflow management systems o Quality Management Systems
o Electronic archive o Invoice approval
o Tender and purchase management o And others
ERP (1С, SAP)
o HR management systems o Enterprise management
o Payroll and staff
Industrial automation systems
документооборота

o Industrial Control Systems o Telemechanic systems (M2M)

o Automated Dispatch Control Systems o Object monitoring systems
o MES o Systems for sports facilities
 More than 200 implemented projects

8 years
in Information System
50+
implemented
140+
projects in 2013 specialists
development
Store.softline.ru: an online service for purchasing
software and hardware
Venture investments and Softline innovation projects
 Why choose Softline? 5 reasons

A single point for Softline expertise

solving all the client and competence is
IT tasks, recognized by
multivendor clients, vendors and
support and project independent
Reliability, maintenance. sources. Softline is trusted
professionalism and IT Softline is always by the leading
market leader within your reach and market players,
expertise with 20+ speaks your native small and medium
years of experience. language in 27 businesses,
countries and 79 cities. governmental
agencies and
academic
organizations.
GO GLOBAL, GO PUBLIC, GO CLOUD, GO INNOVATIVE
QUESTIONS
We are trusted
We focus on long-term
relationships
We are recommended