Chapter 1: Event Management

“Every human society celebrates with ceremony

and ritual its joy, sorrows and triumphs”
- Victor Turner-
Man is a societal being.
 Event
→ Is commonly understood as an occurrence;
something that happens.
 Joe Goldblatt
→ An authority on event management and
author of several books on the subject
defined special events as a “unique
moment in time celebrated with ceremony
and ritual to satisfy specific needs”.
► Donald Getz
→ A professor of tourism and hospitality from the
university of Calgary presents his definition of
special events from two perspective:
1. A special event is a one – time or infrequently
occurring event outside normal programs or
activities of sponsoring body; or
2. To the customer or guest, a special event is an
opportunity for leisure, social or cultural experience
outside the normal range of choices or beyond
everyday experience.
 ҈ Events have these common
characteristics:
 Are unique occurrences that do not happen very
often
 Have a limited duration (happening within hours or
days at the most)
 Happen with a live audience in the attendance
 Require one or more groups to plan an organize
 Are staged for a purpose
 Insum, events are unique happenings that bring
people together for a purpose.
֍ The International Dictionary of Event Management
(Goldblatt, 2001) defines event management as:

1. A function requiring public assembly for the

purpose of celebration, education, marketing
and reunion; and

2. The process that includes research, design,

planning, coordinating and evaluation of
events.
 Types of Events
1.According to purpose: The C’s of
Events
→ Eventsbring people to celebrate life’s milestones and
accomplishments, and to perform rituals or ceremonies
as required by religion, culture or society
→ Events bring people together to commune and
strengthen bonds of friendship, and restore
relationships.
→ Events bring people to convene, that are to
share and pass on knowledge among peers
and colleagues.
→ Events bring people to commerce, to market
and promote product offerings.
2. According to the number of
Participants

Few Many Multitude

3. According to frequency
→ Events may range from a once ever event to
monthly, quarterly, semestral, annual, biennial,
triennial, or quadrennial event. There are also
events held on a "need top basis.

4. According to magnitude of impact

→ It is common for events to leave an imprint in the
minds of the people who attend the event. There
are also events that have long-lasting and far-
reaching effects. Every now and then, there are
events that impact a large number of people who
may have attended or witnessed the event, not
only for the present, but also for the future.
 Fields of Specialization
 Event management has evolved to become the
profession that plans and creates occurences that
purposely bring peolpe together. Goldblatt (2002) lists
some of these sub-fields:
-Civic events -Social life-cycle events
-Expositions -Tourism
-Hallmark events -Fairs and festivals
-Incentive travel -Conventions
-Retail events -Hospitality
-Sports events -Reunions
-Meetings and conferences
 Many event companies have chosen to focus on one sub-
field alone, thus being able to specialize so as to serve the
needs of their clients better.
 To better understand terms used in the business, we refer
to the, The International Dictionary of Event Management
for definitions (Goldblatt, 2001).

» Meeting
→ an assembly of individuals gathered to discuss
items of material interest, or engage in
professional development thru learning activities.
» Conference
→ a participatory meeting defined for the discussion of
subjects related to a specific topic or area. May
include fact finding, problem-solving and
consultation.
→ an events used by any organization to meet and
exchange views, convey a message, open a
debate, or give publicity to some area of opinion on
a specific issue.
→ an assembly of a large number of individuals to
discuss items of mutual interest, or engage in
professional development through learning.
» Congress
→ a scheduled, periodic meeting of delegates or
representatives of interested groups to discuss a
subject.
→ the european team for convention.
» Convention
→ a general and formal meeting of a legislative body
or social economic group to provide information of
a particular situation, and to establish consent on
policies among participants. Usually of limited
duration and set objectives, but no determined
frequency.
» Foreign Meeting
→ a meeting comprised of attendees from other
nations; also known as international meeting or
institute.
» Seminar
→ a lecture, presentation, and discussion under the
guidance of an expert discussion leader allowing
participants to share experiences in a particular
field.
» Workshop
→ a training session in which participants develop
skills and knowledge in a given field.
→ an event designed to stimulate intensive
discussion and compensate for diverging views in
a particular discipline or subject.
→ an informal public session of free discussion
organized to take place between formal plenary
sessions on a subject chosen by the participants
or on a special problem suggested by the
organizers.
» Exhibit
→ although the term exhibit, booth and stand are
often used interchangeably, an exhibit is actually
all of the display materials and products housed in
a booth or stand.
» Exhibition
→ a display for public view of products or promotional
materials for the purpose of PR, sales, and/or
marketing; also known as exposition, industrial show,
or trade show.
» Fair
→ a public celebration that includes commercial and
civic activities.
» Festival
→ a public celebration that conveys, thru a
kaleidoscope of activities, certain meanings
to participants and spectators.
» Parade
→ a moving pageant including floats, bands,
individual entertainers, and dignitaries.
Event Marketing
→ the process that integrates a range of
marketing elements and a central event
sponsorship or lifestyle-themed activity.
This process incorporates advertising,
employee and consumer programs, sales
promotion, PR, causes business to
business, TV property, and trade promotion
with a specific event.
Thank You!!!☺☺☺