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PANDE MADE ANGGA PRADIKA


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Definition marketing mix

Factor affecting marketing mix


MARKETING MIX
Different marketing mix between
manufacture and service industry

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MARKETING MIX
MARKETING MIX IS A
GROUP OF MARKETING
VARIABLES THAT THE
FIRM COMBINES AND
CONTROLS, TO PRODUCE
THE DESIRED RESPONSE
IN THE TARGET MARKET.
The Factor Affecting Marketing Mix
Internal Factors Personal
Selling
Personal selling is good
Product Planning to increase the sale and
A wise product policy Branding at the same time to
is essential to meet the know the consumer’s
market demand It must create a needs and desires.
particular image in the
minds of the consumers
Price
Physical
It deals with price
competitions Sales Distribution
It includes the
Promotion channels and
The marketing manager distribution,
Market makes out programmes to transportation,
Research increase the sales through warehousing,
exhibitions, displays, inventory control etc
Market research is a system by
advertising, etc
which one can analyse the
market conditions 4
EXTERNAL FACTORS

CONSUMER’S BUYING GOVERNMENTAL


TRADER’S BEHAVIOUR COMPETITOR’S BEHAVIOUR
BEHAVIOUR BEHAVIOUR
Consumer’s buying The behaviour of New business The marketing manager
behaviour is affected by intermediaries – should consider the
buying habits, buying wholesalers or retailers, firms come up rules and regulations of
power, motivation in and their motivations, which invites the Governmentin
buying, living standard, practices,attitudes etc. respect of products,
social environment, affect the marketing of
competition pricing, competitive
technological changes the products and its among the practices, advertising
etc volume. industrialists. etc. Firms have no
control over the laws
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Marketing Mix
4P
A marketing expert named E.
Jerome McCarthy created the
Marketing 4Ps in the 1960s. This
classification has been used
throughout the world. Business
schools teach this concept in
basic marketing classes. It is
identic with manufacture
industry

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Four P’s of Marketing Mix

PRODUCT PRICE PLACE PROMOTION


Product refers to the Price is described as Promotion implies
goods and services, Place refers to the
the amount which a marketing
that are offered to the customer pays to easy availability of communication, as in
customers for sale and get the desired the product in the publicizing the
are capable of target market. product to convey
satisfying their wants.
product or service.
product features.

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MARKETING MIX
7P

+ The 7P’s model is a marketing


model that modifies the 4P’s
model when there is consumer-
oriented or service marketing,
3P’s are added to it. The 7P’s is
generally used in the service
industries.

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SEVEN P’S OF
MARKETING MIX

People Process Physical Evidence

It comprises of all The complete In the service


the human beings procedure and the industries, there
that play an active flow of activities should be
role in offering the through which the
physical evidence
product or service product reaches
to the customer the final consumer. that the service
such as the was delivered.
employees.
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