MECHANICS:

The class will be divided into two groups,

they will be shown two or more emojis
which describe a person, product, service,
and movies and all they need to do is to identify their
correct names or brands within ten (10) seconds.
First group to get three points will win.
 H

HELLO, LOVE, GOODBYE

JOLLIBEE
IT
BURGER KING
JURASSIC WORLD
THE KILLER BRIDE
MONEY HEIST
OBJECTIVES OBJECTIVES:
At the end of the session, students should be able to:
• Define branding,
• Apply basic branding concept to business
as well as personal branding; and
• Create a sound brand for a
product or business.
 LET’S GET
BRANDED!
BUILDING BRANDS
FROM PERSONALITIES
TO COMPANIES
presented by: Sheryl de Castro
BRAND
is a mixture of tangible and intangible attributes
symbolized in a trade mark that create,
influence and generate value
NIKE APPLE GOOGLE SHOPPEE
ATHLETICISM DESIGN ANSWER CONVENIENCE
5 STEPS TO FINDING YOUR BRAND

3
What is your

1 Who are you? irresistible offer?

Skills | Talents | Values Original Ideals

4 Create your

2
Who would you love brand identity
to do business with? Logos | Colors | Image
Core Customer

5 Constantly
Improve!
CHARACTERISTICS OF A GREAT BRAND

•It makes the consumer feel and it inspire confidence

•It is mission-based and driven
•It is trustful and consistent
•It is aligned with customers values
•It knows its customers and it communicates
•It demonstrates its passion
•It is well distributed in its market
 What is the best way to brand a product?

IN BRANDING A PRODUCT YOU

SHOULD MAKE AN IMPACT NOT JUST
FUNCTIONAL
BUT ALSO
EMOTIONAL.
BRANDING
IS THE VISIBLE VERSION
OF THE INSIDE OF YOU.
GROUP ACTIVITY
The class will be divided into 4 groups, each group
will think of their own unique product, brand name,
target market, and a promising tagline.
This will be written on a piece of Manila paper
and will be posted on the board after 3 minutes.
OBJECTIVES OBJECTIVES:
At the end of the session, students should be able to:
• Define branding,
• Apply basic branding concept to business
as well as personal branding; and
• Create a sound brand for a
product or business.
INDIVIDUAL QUIZ
Directions: Answer the following questions on a one whole sheet
of paper using three (3) to five (5) sentences.
Your answer will be graded as follows:
•Clarity and organization of thoughts 30%;
•Content and accuracy of the answers from the expected answers 50%;
•and Quality of ideas and grammar – 20%
•A total of 10 points per item will be given as the highest possible score.

1. What makes a great brand?

2. How do you incorporate
that into a business?
ASSIGNMENT:
Prepare at least 2 product proposals
per group to be presented next meeting.

PRODUCT:
BRAND NAME:
PRODUCT NATURE:
TARGET MARKET:
“ We are the CEO’s of our own companies, ME,Inc.
To be in business today, our most important job is

”
To be Head Marketer for the brand called “YOU”
- Tom Peters, 1997