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Channel Presenter

Update on Product , Price , Promotion

September’2019
Outline

Retail Consumer
Offers Campaign

Operator POSM &


Price List
Offer Demo Plan
Model
wise Focus
Incentive Model
Price List
Model Name RP (TK.) CP (TK.) Model Name RP (TK.) CP (TK.) Model Name RP (TK.) CP (TK.) Model Name RP (TK.) CP (TK.)
B12+ 780 840 BL100 1,010 1,095 L65 1,330 1,450 V46(C) 4,000 4,290
B65 790 850 D40 1,040 1,120 L65j_SKD 1,330 1,450 V90 4,015 4,390
B23 790 860 L40_SKD 1,040 1,130 T140 1,370 1,490 V97_SKD 4,080 4,390
B60 800 860 L55i 1,050 1,130 S50 1,400 1,540 V98_SKD 4,220 4,540
B22 795 865 L21 1,080 1,160 T105 1,440 1,590 V128_SKD 4,280 4,590
B21 800 870 L16 1,090 1,190 D105 1,460 1,590 V98 4,360 4,740
B13i 805 870 L62 1,100 1,190 L120 1,460 1,590 V75_SKD 4,500 4,790
B12i 800 875 L23i 1,100 1,199 L150 1,470 1,590 V141_SKD 4,550 4,890
B17i 810 880 L52 1,100 1,199 T85 1,480 1,590 V65 4,570 4,890
B20n 820 890 L55 1,100 1,199 D140 1,570 1,690 V96 4,520 4,899
B12 825 890 L23 1,130 1,230 L200 1,590 1,740 V47 4,630 4,950
BL97 845 910 L60 1,130 1,230 D150 1,690 1,840 V95 4,620 4,999
B50 855 925 L17 1,150 1,230 L300 1,730 1,890 V75 4,950 5,290
B17 865 925 L24 1,170 1,250 T110 1,730 1,890 V78 4,970 5,290
B55 860 935 L25 1,160 1,260 T200 1,890 2,090 V135 5,020 5,390
B16 855 940 D54+ 1,170 1,270 V142 5,100 5,490
T150 1,910 2,090
BL95 880 950 V140 5,280 5,690
D68 1,170 1,270 T160 1,910 2,090
H60 5,290 5,690
D37 880 950 D29 1,190 1,270 E30 2,360 2,540
i15_SKD 5,290 5,690
BL75 890 970 D101 1,090 1,290 E58 2,610 2,790
V110 5,290 5,690
BL80 895 970 D52+ 1,190 1,290 E62 2,670 2,890
V75m 5,390 5,790
D38i 900 970 D69 1,190 1,290 G20 2,730 2,950
V155 5,390 5,790
BL20 900 975 D91 1,190 1,290 E82 2,770 2,990
i18_SKD 5,470 5,890
BL70 910 980 L250 1,200 1,290 E90_SKD 2,780 2,990 V145 5,560 5,990
BL60 915 990 L90 1,200 1,299 E79 2,790 2,990 V120 5,570 5,990
BL90 920 999 L26 1,200 1,300 E80 2,870 3,090 i20 5,590 5,990
D41 930 999 L110 1,220 1,320 V20 2,960 3,190 V130 5,650 6,150
BL65 965 1,030 L100 1,225 1,325 E60 3,170 3,390 V75m_2GB 5,740 6,190
D19 960 1,050 T130 1,250 1,350 V32 3,210 3,450 i65 5,750 6,190
BL110 970 1,060 D54i 1,270 1,370 V48_SKD 3,340 3,590 R40_SKD 5,750 6,190
D39 980 1,070 D54j 1,270 1,370 V44 3,560 3,840 H58 5,910 6,290
D22 995 1,075 D52i 1,290 1,390 V34 3,590 3,850 i72_SKD 5,940 6,390
D10 1,000 1,090 D52j 1,290 1,390 V94_SKD 3,620 3,890 i21 5,940 6,490
D38 1,000 1,090 D75 1,290 1,390 V42 3,630 3,890 V150 6,090 6,590
L25i 1,010 1,090 L50 1,300 1,399 V92 3,710 3,990 R20 6,200 6,750
Price List
Model Name RP (TK.) CP (TK.) EMI Model Name RP (TK.) CP (TK.) EMI Model Name RP (TK.) CP (TK.) EMI
i20_2GB 6,270 6,790 P8 Pro 8,270 8,990 3 Months P11 12,240 12,990 6 Months
i25 6,310 6,790 P6 Pro (3GB) 8,310 8,990 3 Months P9+ 12,490 13,490 6 Months
R30 6,490 6,990 P7 8,320 8,990 3 Months Z10 12,590 13,490 6 Months

i95_SKD 6,530 6,990 i110_SKD 8,340 8,990 3 Months Z9 12,990 13,990 6 Months
P6 Pro 8,390 8,990 3 Months ZVIII 13,090 13,990 6 Months
i10+_SKD 6,540 6,990
Tab 60 8,810 9,490 3 Months S2 14,190 14,990 6 Months
i10 6,550 6,990
Z15 8,820 9,490 3 Months S10 17,790 18,990 12 Months
i97_SKD 6,890 7,490
i90_2GB 9,100 9,790 3 Months S60 0 19,500 12 Months
i60 7,075 7,575
i120 9,190 9,990 3 Months S20 19,740 20,990 12 Months
i50 7,020 7,590
i110 9,240 9,990 3 Months S25 20,740 21,990 12 Months
i10_2GB 7,490 7,990
P7 Pro 9,260 9,990 3 Months
Tab 25 7,740 8,490 3 Months
R100_2GB 9,290 9,990 3 Months
Tab 50 7,840 8,490 3 Months
S5 10,330 10,990 3 Months
i90 7,890 8,490 3 Months ZVII (3GB) 10,450 11,250 3 Months
i75 7,910 8,490 3 Months R100_3GB 10,500 11,250 3 Months
i70 8,050 8,790 3 Months P9_2GB 10,840 11,990 3 Months
i100 8,290 8,890 3 Months P9 12,090 12,990 6 Months

** Only listed retails are entitled for EMI facilities.


Eligible Banks ** To include new retail please send E-mail to
for EMI -> tanziasultana@marketaccesspl.com
Retail Offers _ Model wise Incentive September’19
Model RP (TK.) CP (TK.) Upfront Margin Retailer Incentive on Activation Retail Lifting Commission Total Retail Margin
B23 790 860 70 10 - 80
B22 795 865 70 10 - 80
B21 800 870 70 10 - 80
B12i 800 875 75 10 - 85
B17i 810 880 70 10 - 80
BL95 880 950 70 20 - 90
BL75 890 970 80 10 - 90
BL70 910 980 70 10 - 80
D38i 960 1040 80 10 - 90
BL110 970 1060 90 10 - 100
D39 980 1070 90 10 - 100
D38 1000 1090 90 10 - 100
BL100 1010 1095 85 25 - 110
D40 1040 1120 80 20 - 100
L40 1040 1130 90 20 - 110
L21 1080 1160 80 10 - 90
L62 1100 1190 90 10 - 100
L23i 1100 1199 99 20 - 119
L52 1100 1199 99 20 - 119
L25i 1010 1090 80 20 - 100
L60 1130 1230 100 10 - 110
D69 1190 1290 100 10 - 110
D91 1190 1290 100 50 50 200
L90 1200 1299 99 20 - 119
L110 1220 1320 100 20 - 120
T130 1250 1350 100 15 - 115
D54j 1270 1370 100 10 - 110
D52j 1290 1390 100 10 - 110
D75 1290 1390 100 25 100 225
L65 1330 1450 120 50 50 220
L65j 1330 1450 120 20 - 140
T140 1370 1490 120 20 - 140
L120 1460 1590 130 20 100 250
Retail Offers _ Model wise Incentive September’19
Retailer Incentive on
Model RP (TK.) CP (TK.) Upfront Margin Retail Lifting Commission Total Retail Margin
Activation
L150 1470 1590 120 60 100 280
T85 1480 1590 110 40 100 250
L200 1590 1740 150 50 100 300
L300 1730 1890 160 - 100 260
T200 1890 2090 200 50 50 300
E30 2360 2540 180 - 50 230
V44 3560 3840 280 35 - 315
V98 4360 4740 380 50 - 430
V75_SKD 4500 4790 290 100 - 300
V75 4950 5290 340 100 - 440
V135 5020 5390 370 100 - 470
V140 5280 5690 410 100 - 510
V155 5390 5790 400 120 - 520
V142 5100 5490 390 70 460
V145 5560 5990 430 200 630
V130 5650 6150 500 75 - 575
V75m_2GB 5740 6190 450 - 150 600
V150 6090 6590 500 100 - 600
i15 5290 5690 400 80 - 480
Retail Offers _ Model wise Incentive September’19
Model RP (TK.) CP (TK.) Upfront Margin Retailer Incentive on Activation Retail Lifting Commission Total Retail Margin

i65 5750 6190 440 80 520


i75 7910 8490 580 100 - 680
i90 7890 8490 600 - 140 740
SymTab25 7740 8490 750 150 - 900
i100 8290 8890 600 - - 600
P8 Pro 8270 8990 720 - - 720
i90_2GB 9100 9790 690 125 - 815
i110 9240 9990 750 100 - 850
i120 9190 9990 800 170 - 970
R100_3GB 10500 11250 750 - - 750
P11 12240 12990 750 350 - 1100
Z10 12590 13490 900 - 350 1250
Z9 12990 13990 1000 450 - 1450
S10Helio 17790 18990 1200 300 - 1500
Symphony Extra Incentive Offer
Execution Brief- "Extra Incentive" Trade Offer
Campaign Name : Extra Incentive Campaign
Campaign duration : 7th July’19 – 30th Sept’19
Campaign models : V94, V48, V44, V97, V92, V135
Campaign incentive for : Retailer, Dealer, DSR, Dealer Manager

Campaign modality:
This will be a slab based retail incentive program. Also there will be different incentives for dealer, dealer manager & DSR. SKU & slab wise incentives
are –

Incentive at dealer part Incentive at retail part


Model Dealer
Dealer
manager DSR incentive 1-9 pcs 10-19 pcs 20+ pcs
incentive
incentive
V94 5 10 35 320 330 350
V48 5 10 35 320 330 350
V44 5 10 35 400 430 450
V97 5 5 10 200 210 230
V92 200 200 200
V135 200 200 200
Execution Brief- "Extra Incentive" Trade Offer

 SB Tel will do primary, adjusting the minimum retail incentive amount & subsequently, dealer will do the secondary, adjusting necessary
incentive.
 For higher slab incentive, dealer will provide the necessary incentive to retailer instantly. SB Tel will adjust dealer account fortnightly
(after every 15 days).
 Dealer closing stock as of 6th September’19 will be within campaign scope. Commercial will calculate & provide applicable incentive on
dealer stock after campaign closing.
 All incentive at dealer part will be evaluated & disbursed after campaign closing. 90% achievement against given secondary target of
each dealer, is the eligibility of dealer, dealer Manager, DSR incentive. Commercial / Channel Sales team will share the dealer wise
campaign secondary target.
 All kind of data entry of campaign sale has to be duly put on ERMS. Company preserves the right to discontinue / cancel incentive for
any deviation of sales & data entry.
 Based on company stock clearing, 10 best ZSM & 1 best RSM will be rewarded with BDT 20,000 & BDT 30,000 each, respectively. The
best performer measuring criteria will be shared by Retail Development team.
 Attached is the trade letters for both dealer & retail. Printed copy will be delivered from our Logistics by 6th September’19. Please
ensure 100% distribution of trade letter to retail within first 2/3 days.
 During campaign, out of total lifting of every retailer, max 40% can be of 1 GB models.
 All regular back margin (activation & lifting) on campaign models will not be applicable during campaign.
 Last buy offer of V135 will continue as previously communicated timeline.
 All regional sales team members are requested to complete campaign execution briefing session to filed prior to campaign start.
Symphony Last Buy Offer
Execution Brief- Last Buy Offer
Campaign Name : Symphony Last buy Offer
Applicable models : V135, V140 , i110, i120
Campaign duration : 6th May’19 – 8th September (V135, V140 ), 19th May’19 – 8th September (i110, i120)

Note : Dealers need to continue providing last buy incentive amount to the retailers until dealer stock lasts. Dealers are highly requested to clear their on hand stock within 22nd
September’19.

Modality :

 Retailer will be eligible for Tk 200 additional incentive on further lifting (secondary sale) from 6 th May’19 for V135 & V140 models and from 19th May -
Tk 500 & Tk 1,000 additional incentive on further lifting (secondary sale) of i110 & i120 models respectively.
 Dealer will do secondary, adjusting this incentive.
 Consecutively, SB Tel do the primary, adjusting the mentioned incentive.
 Dealer on hand closing stock as of 5th May’19 and further primary from 6th May’19, will be for V135 & V140 models and on hand closing stock as of 18th
July’19 and further primary from 19ht July’19, for i110 & i120 models within campaign scope.
 Adjustment on dealer on hand stock will be calculated and disbursed by Commercial team. This adjustment will be given, after clearing company current
stock / sales target.
 Dealer / region wise sales target will be fixed by both Channel Sales & Commercial and will be shared with sales team duly.
Model Retail Price Customer price Last Buy Lifting Upfront Activation Total commission Commission %
Commission commission commission
V135 5,020 5,390 200 370 100 670 13.34

V140 5,280 5,690 200 410 100 710 13.44

i110 8,340 8,990 500 650 100 1250 14.99

i120 9,190 9,990 1000 800 170 1970 21.44

*price in BDT
Channel Focus Model _September’19
Model RP (BDT) CP (BDT)

V128 4,280 4,590


V98 4,360 4,740
i65 5,750 6,190
R40 5,750 6,190
i72 5,940 6,390
Retail Offers _ CO B.M. Modality (September’19)
EO _ Back Margin Modality SIS _ Back Margin Modality
Secondary achievement Secondary achievement
RT Type Back Margin RT Type Back Margin
category category
>= 20 Lac 2.00% >= 10 Lac 1.00%
>= 5 Lac ~ < 10 Lac 0.70%
>= 15 Lac ~ < 20 Lac 1.80%
EO SIS
>= 10 Lac ~ < 15 Lac 1.70% >= 3 Lac ~ < 5 Lac 0.60%

>= 5 Lac ~ < 10 Lac 1.50% >= 1 Lac - < 3 Lac 0.50%

Model wise lifting incentive/unit


Model RP
EO SIS
V128 4,280 30 20
V98 4,360 30 20
i65 5,750 50 30
R40 5,750 50 30
i72 5,940 50 30

* Please see next slide for terms & condition of back margin eligibility.
Retail Offers _ CO B.M. Modality (July’19)
RT Cat Target Back Margin Eligibility

EO 625,000 Minimum achievement 5 Lac and 80% of given target.

SIS 350,000 Minimum achievement 2.8 Lac and 80% of given target

SIS Emerging 220,000 Minimum achievement 1.76 Lac and 80% of given target.

SIS Economy 220,000 Minimum achievement 1.76 Lac and 80% of given target.

Remarks

1. Focus model incentive:


a. To ensure focus model back margin EO have to achieve 80% of individual model wise given target & SIS outlets have to
achieve 80% of value target & 80% of individual model wise target accordingly.
b. To ensure focus model back margin EO & SIS have to lift minimum 1 pcs of any 3 models out of 5.

2. Emerging retails are considered for development phase. If retail will achieve minimum sales of respective category (EO: 5 Lac, SIS- 3
Lac, SIS e- 2 Lac) consecutively 3 months, can upgrade their rank.
3. Existing category cant be changed before Oct'19. After finishing Q3'19 retail wise performance will evaluate again & finalize further
action plan.
4. Target setting modality July change considering business necessity, market trend, festival impact, seasonality etc. in upcoming
month.
FSM Offers _ SBC Focus Models September’19
HFM Model CP (BDT) SBC Incentive/Unit
V98 4,540 95
V128 4,590 145
V75 4,790 90
i15 5,690 55
i65 6,190 65
i72 6,390 75
i10 + 6,990 75
i95 6,990 85
Operator Campaign
Handset Bundle Offer Chart(4G):

Free (Unconditional Bonus) (Conditional Bundle)


Model Number of bundle pack
Data Obtain process SMS or USSD Details Obtain process
purchase
Symphony V155
Symphony i95
Symphony i120
Symphony i110
4GB 4G data 1GB @ BDT. 79 maximum 6 times in 3 Type WS4G and SMS to
Symphony i72 • Restart the Device (After inserting the SIM)
[7 days validity] [7 days validity] months 25050 (Free of Charge)
Symphony i65
Symphony Z15
Symphony i97
Helio S60

Check Point: Type CHK WS4G and send to 25050 (free of charge)
Handset Bundle Offer Chart(3G):

Free (Unconditional Bonus) (Conditional Bundle)


Model Number of bundle pack
Data Obtain process SMS or USSD Details Obtain process
purchase
Symphony V140
Symphony i15
Symphony TAB 25 2GB Open data 1GB @ BDT. 79 maximum 6 times in 3 Type WS3G and SMS to
• Restart the Device (After inserting the SIM)
Symphony R40 [7 days validity] [7 days validity] months 25050 (Free of Charge)
Symphony V141
Symphony i18

Check Point: Type CHK WS3G and send to 25050 (free of charge)
Offer Generic Details:

• Keywords are not case sensitive.


• Offer is model specific.
• All new and existing prepaid and postpaid products are eligible for the campaign
• This offer is not applicable for Skitto customers
• Tagging Valid for 2 months but if any customer tagged in on 59th days then he/she can avail for each offer maximum 6 times in next 3 months.
• In every month customer can purchase the bundle offer maximum 3 times
• Customer will get a confirmation SMS for valid tagging after opt in
• For valid tagging, customers need to wait for 24 hours
• To use 4G, customer needs to have a 4G enabled SIM card and a 4G handset under 4G coverage area
• If tagging is unsuccessful then customer needs to restart the smartphone and send tagging request again or needs contact Grameenphone customer service hotline 121
• After valid tagging, customers need to follow the aforementioned instructions for Opt in
• Bonus balance check. Prepaid and postpaid customers can check bonus & purchased internet balance by dialing *121*1*2#.
• Maximum waiting time to avail the free offer is 24 hours
• After internet volume expiration, customer will be charged 1.12 TK/MB (VAT+SD+SC) up to 5.6tk.
• Unused Data Volume will be carried forward if the customer purchases the same pack(XGB at Tk XX) within the active validity period
• To Cancel your Internet Offer, dial *121*3041#
• In case of inactive SIM Cards or new SIM, please activate the number and then insert the activated number in the newly purchased handset for valid tagging.
• For multiple tagging by same user, first valid tagging will be considered and campaign benefit will be applicable. After valid tagging, bundle should be maintained.
• If a customer does not renew the offer within 28 days, he/she will be deactivated automatically. There will be no auto renewal feature.
• Above mentioned plan is limited time promotional offer and will be applicable till further notice.
• Only valid and eligible IMEI will enjoy the bundle offer
• Bundle offer eligibility depends on the IMEI list shared by the Device vendor 3 days prior of Device sales from the touch point
• GP is not responsible for any Device’s IMEI which were not shared with GP for offer configuration for that specific campaign.
• The offer is only applicable for Device Vendor/Authorized Distributer verified handsets. If any dispute arises regarding the handset authenticity, Device Vendor/Authorized Distributer will
be liable entity
• Retailers of the device vendors will ensure that the device sold to the customer is legally imported and is eligible for the bundle offer
• No complaints regarding tagging will be applicable after the closing of the campaign.
• For details customers can visit : www.grameenphone.com
Robi Symphony Handset Bundle Offer Chart:
Activation Bonus:

Offer Details Free SIM Validity Model Name


E90
Data (GB) 2GB YES 7 days I10+
i60
V135
Terms & Condition V44
V48
 All Existing & New Robi/Airtel Pre-paid Mass & SME (Except PCO & easy load) subscribers are eligible for this offer V98
 Customer needs to make a charged voice call for offer eligibility. After making voice call, customer will get SMS to activate the offer by dialing USSD code *21291*345#
 The customer must have minimum balance in the main account to make a valid call.
 After confirmation of bonus eligibility customer needs to activate the offer through USSD within 10 days
 Bonus will be disbursed within 72hrs from tagging
 If any subscriber in-active for more than 180 days will get the offer after 24 Hrs from 1st tagging. To get the bonus subscriber have to make another call after 24 hrs from
activation tagging with the handset
 We will consider the Mobile no and IMEI upon first tagging
 Multiple Mobile no & IMEI tagging will not be considered
 To check internet: *8444*88# or *3#

Notes:
 Unused bonus data will not carry forward
 Package wise all other tariffs/benefits will remain unchanged.
 Robi, Airtel & Samsung reserve the right to finalize the eligibility
 Bonus packs can be used only in newly purchased Symphony smartphone.
Operator Campaign September’19
Operator Campaign September’19
Symphony V145 Promotional Bundle Offer
Free (Unconditional Bonus) (Conditional Bundle)
Model
Data Obtain process SMS or USSD Details
4GB internet
• Make a Voice Call from your V145 smartphone with Robi 4G SIM
Network: 2GB On Regular Pack purchase of above 100Tk MRP, you
Symphony V145 to register for the campaign
Any Network: 2GB will get double bonus after Principal pack expire
• Within 72 Hours you will get the Welcome Bonus (4GB)
Validity: 30 Days

Activate following Regular Internet Packs (without Auto Renew), to receive Buy1 Get 1 Bonus
Existing Bonus & Combo benefits will remain as is, where Buy1 Get 1 Bonus will be based on Principal Volume Only
Recharge to Activate USSD Code
Principle Volume Validity(Days)
(Pack Tariff BDT) (Pack Tariff BDT)
1.5 Gb 7 101 *123*0101#
2 Gb 7 108 *123*0108#
500 Mb 30 119 *123*0119#
3 Gb 7 129 *123*0129#
7 Gb 7 199 *123*0199#
1 Gb 28 209 *123*0209#
1.5 Gb 28 228 *123*0228#
3 Gb Combo 7 249 *123*0249#
1 Gb Combo 28 278 *123*0278#
2 Gb 30 316 *123*0316#
2.5 Gb 28 337 *123*0337#
3.5 Gb 28 427 *123*0427#
3 Gb Combo 30 489 *123*0489#
7 Gb 30 649 *123*0649#
7 Gb Combo 30 746 *123*0746#
7 Gb Combo 30 889 *123*0889#
20 Gb 30 911 *123*0911#
30 Gb 30 999 *123*0999#
16 Gb 30 1006 *123*01006#
10 Gb Combo 30 1489 *123*01489#
30 Gb Combo 30 2989 *123*02989#
Operator Campaign September’19
Symphony V75m_2GB Promotional Bundle Offer
Outlet Staging Plan
Outline
• This plan will help to understand which POSM will be available at outlets
during the month of September

• According to this plan, old POSM to be removed and new POSM to be


executed

• Some POSM of running product/campaign will continue


Plan for Sep 2019
Store Front In Store Experience Zone
Distribution Outlet
Model / Campaign Shelf Ceiling Remarks
Week No X Banner Poster Festoon Shop screen Bunting Dangler Sticker Leaflet Poster Table Top Leaflet
Highlighter Banner
i95 W1, Feb 2.2k S S S S Stay
V Series W1, Mar 4.5k S S S Stay
Gorom Offer W2, Apr 4k S S S Stay
i65 W4, Apr 2.5k S S S Stay
Robi Campaign W1, May 3.3k S(GB) S S Stay
R40 W1, May 2.5k S S S S Stay
Price Cut Campaign W2, May 2.5k S S S S S Stay
Z15 W3, May 500 S S S S Stay
i72 W3, May 2.5k S S Stay
i18 W2, June 2.5k S S S Stay
i97 W4, July 2.5k S S S S Stay
GP Campaign W1, Aug 2.5k S (GB) S S Stay
Smart Series W1, Aug 5k S S Stay
POSM to Continue
Campaign POSM items Creative Campaign POSM items Creative

1. Festoon i72 1. Leaflet


i18
2. Leaflet

1. Leaflet
Robi Campaign
2. Sticker (GB)
1. X-Banner
Z15 2. Leaflet
3. Dangler

Smart Series 1. Leaflet

1. Shopscreen
i65
2. Leaflet 1. Poster
2. Ceiling
R40
Banner
3. Leaflet

1. X-Banner
i97 2. Leaflet 1. Leaflet
3. Dangler GP Campaign
2. Sticker (GB)
September POSM (Upcoming)
Campaign POSM items Distribution Week Creative

1. Leaflet
New Model 2. Dangler
3. X Banner
W4, Sep
WIP
POSM Models

POSM Execution Guideline: EO X-Banner


Festoon
I97, Z15
Khushi, i18
Shop screen I65
C. Banner R40
Dangler Khushi, Z15, i97
Leaflet I95, Z15, i18, i72, i65, R
40, Robi, i97, GP, Smart
Table Top Khushi

1 Shopscreen in store front at


the ceiling

10-12 Danglers at the ceiling

Leaflet to be placed on the


Smart Table (100 pcs)

Max 2 X-banner and 2 Festoon


at the most visible place of EO
store front

1 Ceiling Banner on top of


Smart Table from Ceiling. New
Model Must display
POSM Models

POSM Execution Guideline: SIS


X-Banner I97, Z15
Festoon Khushi, i18
Shop screen I65
C. Banner R40
Dangler Khushi, Z15, i97
Leaflet I95, Z15, i18, i72, i65, R 40, Robi,
i97, GP, Smart Series
Table Top Khushi

1 Shopscreen in store front


from Ceiling

1 Ceiling Banner on top of


Smart Table from Ceiling

6-8 Danglers at the ceiling

Leaflet to be placed on the


Smart Table/ Counter (50 pcs)

Max 2 pcs festoon at store front


POSM Models

POSM Execution Guideline: GO Festoon


Shop screen
Khushi, i18
I65
C. Banner R40
Dangler I95, Z15, i97
Leaflet I95, Z15, i18, i72, i65, R 40, Robi,
i97, GP, Smart Series
Poster/Sticker R40

1 Ceiling Banner & 4-6 Danglers


at the ceiling

Leaflet to be given to retailer


for consumer communication
(30 pcs)

1 Festoon at the most visible


place of GO store front

1 Poster of each type on the


wall
Thank You

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