RENT A MAID

SERVICE
 EXECUTIVE SUMMARY

 Business venture aims to provide maid facilities for busy household of urban areas
of Sargodha city . The venture will be conducted under the management of Rent A
Maid Service
 Rent A Maid services is to provide maid facility for cooking, cloth washing, dish
washing, house cleaning, baby and old age care to the households in Sargodha city
 The venture will focus on middle, upper middle and upper class people living in both
private homes and separate apartments who do not have time for such household
activities.
 The concept is entirely new of its kind in Sargodha city . Even though there are no
such players with similar concept in the market, but still some indirect competition
can pose a challenge Rent A Maid Service and its business concept .
 Total initial capital investment will be Rs. 20, 00,000 with 50 % equity contribution and
50% loan.
“ MISSION:
Provide excellent professional services Build and maintain a
team motivated and committed workforce with strong work
ethics we want our customers to be satisfied with our services

VISION :
To become a top class service provider to households in
”
Sargodha
Objectives
 To provide social and secured services to our customers
 To provide reliable and reasonable services all year round
 To maximization of wealth
 To expand the business to overall in Sargodha city in future

Success Factors:
 Ensuring availability of adequate number of manpower across
different locations.
 Continuous improvement in quality, reduce turnover of employees,
reduce costs
 Increase Customer satisfaction
SWOT ANALYSIS
 Strength
The company will provide quality service within economical price range.
Strength will be the consistency in the quality of the service which creates the
loyalty among the targeted customers.
 Weakness
The company does not have experience in this field. It does not have
established connection with individual maids in the Sargodha .

 Opportunities
There is an increasing trend of keeping a part time maid indicating the rising
living standard of people. By the time competitors will enter the market the
company will have penetrated in the major areas of Sargodha.
 Threat
The existing businesses providing substitute services like laundry and dry cleaners
could pose a threat to the company. Also the direct hiring of individual maids
by households might reduce the demand from the company
Service provided
 The company will specialize in providing following services to
households
 House Cleaning
 Dish Washing
 Cloth Washing
 Cook
 Care Taker
1.Baby
2.Old Aged
3.Disabled
The customers will have to fill a form mentioning their need and type of
service they require. Then the company will either search the maid or
assign the existing maid to the customer’s service. Customers can directly
contact the company for any complaints regarding the work of maids.
Customers can discontinue the service at any time. Company will provide
service with experienced maids and train them if necessary.
MARKET RESEARCH AND ANALYSIS
 Primary Research
The objectives of survey of the residents of Sargodha city towards maid
service are to
 Identify the potential size of the market
 Identify the target group for providing service profitably
 To know the specific needs and expectation from our service so that
their feedback would be incorporated to design our service.
 Determine the price range they will be willing to pay for each type of
service.
 To know the future of our service for upcoming years.
 To know our potential competitors
 MARKET RESEARCH AND ANALYSIS
 Sampling Plan
Sample unit : households
Sample size :60 household from urban area of Sargodha.
 Research Instrument
The tool for primary data collection will be questionnaire which will be distributed to
60 households from Sargodha.
 Target market
Rent A Maid services have segmented its market on the basis of:
Geographical
 Urban area of Sargodha city.
 Residential area (blocks, towns and colonies)
Demographic
 Family size ,Age and life-cycle stage i.e. elder people, disabled people and young
people
 Income ( middle and upper middle income group)
Survey Findings

 1. Currently 38% of the household are in need of at least one type of

maid service.
 2. other 62% household want many types of maid services like cloth
washing, cocking, baby takers etc.
Company strategy

1. Make plans and strategy to serve the existing 38%

informal maid service market with reliable, trustworthy and
reasonable maid service.
2. Target private service holders and business people.
3. Design service to better suit the need of households with
income ranging from 30000 and above.
Company Profile

 Form of business:-
 The company will be operating in the service industry. The business
model is based on service revenue and direct sale of service.
 The company will be financed using debt and equity. All the equity
finance will be contributed by the owners.
 It will be a partnership business
 Our partners are Hassan irshad, Rana Tayyab, Muzamil, Hina zaheer,
Neelam shahzadi and Rabeah Akbar
Recruitment and Selection
 There will be two types of staffs working for the company;
 permanent and part time.
 A permanent staff consists of those working in the management team.
 They will be hired for post like administrative officer, human
resource/customer relationship officer, database operator.
 Part time staffs consist of maids.
 Personal network, referrals and agents will be used to recruit of these staffs.
 Selection will be done on the basis of prior work experience and no criminal
records (all the maids will be checked for criminal records by using police
station records).
Remuneration and Compensation
System
 Permanent staffs will be paid on monthly basis
 part time staffs will be paid monthly but on the basis of number of
days worked in a month.
 Part time staffs working double shift will be paid according to the
salary fixed for each type of service rendered.
Operational Plan
 Quality Management
 The company will focus on continuous improvement of its service to its
valuable customers. For this the company's quality service to its customers
can be defined interims of:
 Reliability
 Households with be provided with new maid within three days of leaving by
the prior maid
 Company will take full responsibility of its maids and willing to compensate for
any damages done by maids.
 Accessible.
 Company will be located in area where prospective clients and staffs can
easily reach the office. For this the company has chosen university road area.
Process of Service Delivery

The company will follow the following procedure in delivering the service to
its valuable customers:
 The prospective customer will enquiry about the services provided by
the company.
 The enquiry will be handled by the customer relationship officer .
 Customers will visit the company office and talk with customer
relationship officer
 Customer will fill a form mentioning the type of service they need and
the timings.
 Marketing Plan
 Demand Analysis
The demand for maid service is increasing. The market survey conducted showed
that38% of the households need maid service in Sargodha. With this in mind, the
company plans to increase the number of maids by 50% of previous year number
every year.
 Marketing Strategy
The strategy company chooses depends upon the needs and expectation of
customers, competition in the industry, and other external environmental factors.
 Pricing strategy
 The pricing objective of Rent A Maid Services is to provide service at low cost
without compromising on quality service.
 It wants to establish as low cost leader in the industry. The price per type of service
is set on the basis of cost plus profit margin.
Marketing Plan
 Promotional strategy
Rent A Maid Services will promote its services using different promotional
tools. The company will give advertisement in the local newspaper ,will
distribute flyers to potential customers and social media
 Local FM station and TV Channels (Scroll ads.) will be used for
electronic advertisement
Financial plan
Capital :
Source Amount Ratio
Self-contributed capital 1000000 50%

Loan @13% for 6 years 1000000 50%

Total start-up capital 2000000 100%
 INCOME STATEMENT
PARTICULAR RUPEES

Revenue
house cleaning 364800
Dish washing 403200
Cloth washing 480000
cooking 702000
Care taking 588000
Total service revenue 2538000
Operating expense
Staff salary 846000
Maid salary 1203600
Depreciation 111300
Rent 250000
Audit/legal charges 5000
Marketing expenses 150000
Electricity 20000
Telephone expenses 48000
Office supplies 25000
Training expenses 20000
Miscellaneous expenses 10000
Preliminary expenses 55000
Total Operating Expenses 2743900
EBIT (205,900)
Add: Interest on investment
Less: Interest 156000
EBT (361,900)
Less: Tax @25%
Net Income/(Loss)
(361,900)