Bega

Cheese
Limited
Esika, Simran, Siyu,
Vinodh, Sitong, xueyi
 Your

Introduction
Logo
Here

Introduce your organization.

• Brief background information
• Mission statement

Strategy

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laborum.

16/10/2018 2
SWOT Analysis Your

Feasibility Suitability Logo

Here

Strength Opportunities
the ability to cater to international market International Trade Agreements
 Point 1  Free Trade Agreement

 Point 2 North Asia FTA - tariffs for BEGA products

 Political Trend – offer exceptional
opportunity to expand its market
Generating over $1.2 billion sales
Weakness
Threats
inability to provide sufficient marketing
Changes in customer preferences away
strategy effectively
from dairy
 Point 1
 Approx. 5% of the population has
 Point 2 lactose intolerant, dairy intake due to high
calorie and saturated fats
 High threat to dairy industry and BEGA
 Acceptability & Suppliers Your
Logo
Supplier interest Shareholder value Here
- Strengthen Bega’s brand value ↑ Sales Growth
- Develop more extensive product ↑ Supplier trading volume and revenue
range Continuation of production to support
- Meet new increased customer product future growth requirements
demand Long Term Benefit: Bega and Suppliers
- Positive impact on Suppliers ↑ Shareholder Value

Measure
Supplier Customer
20% decrease in Supplier complain How likely is it that you will recommend
(Supplier satisfaction survey) our new products to a friend or family?

Extremely Not at all

likely likely

Promoters Passive detractors

The Net promoter score = Promoters – detractors

 Your

Acceptability & customers

Logo
Here

Customer Interest: Shareholder Value:

• Increase sales
• Products available to the
lactose intolerant market • Expansion
• Dairy free products, (vegan • Long term: enter a new
friendly) market segment
 Your

Conclusion
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Discuss how and when the project will be

evaluated.
• List quality assurance steps that will occur
during the project.
• List evaluation methods that will be used after
the project is complete.
• Explain how you will act on the results of your
assessments and project evaluation.

16/10/2018 6
 Your
Logo
Here

Acceptability – Introduce stakeholder How do

customer interests align with generating
shareholder value? How does this strategy
align with the interests of the customers?