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Trendspotting
• Attempting to see the future in the present
• Coolhunting and trend analysis – being able to predict a trend is a
valued skill for the global citizen
Ways:
• It begins with environmental scanning or engaging in the process of
gathering information.
• We analyze the environment – look for distant objects or signals that
give early warnings of changes in the environment
Scanning demands – covers a wide spectrum of sources in order to
reveal events in the community that are commonly known and
commonly thought important. (i.e. Media)