“Advertising Research”

Research Proposal
Submitted to :- Dr. S. C. Das {Prof. BHU}

AMIT KR. SAHOO

BINIT KUMAR
Submitted by :- DIVYANSH KR. OJHA
GEETESH SINGH
HIMANSHU PRADHAN
ISHA RAI
 Proposed Research Study

 “The Effect of Superlative,

Hypothetical, & Nearly
impossible Advertisement on
Customers mind-set & also on
Sell of Products"
Introduction:-
 The proxy war between the brands of the
multinational giants, like HUL and P&G Etc.
have entered into non-price to price war,
promotion war, brand war, legal war on
several fronts, unethical practices war,
flouting of Advertising Standards Council of
India (ASCI) rules, war to denigrate and
outwit each other, open war and indeed what
not in a 'guerrilla marketing' ways. They are
using Superlative, Hypothetical, & Nearly
impossible Advisement tactics, which are
Completely Unethical, and somehow Violets
the Law.
Abstract:-
 Though Indian marketing has seen lot
of such wars, where one brand has
challenged its competitor's brand head
on. These Practices are done for
Gaining market share by the brands of
different industries in the big Indian
market . The wrestle between the two
or more leads to the conception of
desperation-driven strategy perfected
by timing of its application.
 Consumers' intervention through
complaints to ASCI against the tidy
strategy gives another twist to it
that might cause their mistrust on
the brands.

 Ifconsumer in not Happy, or feel

cheated, it becomes very serious
issue for any Country.
 Objective :-
 Identify the consumer response to the
company’s product.

 Know the consumers’ real needs and

expectations.

 Seek maximum information about the

consumer, i.e. to know about their Ideas,
thoughts, & buying behavior, etc.
 Know the nature and extent of competition
and also the strength and weaknesses of
the competitors.

 Check the reaction of the dealers to the

company policies, Claims, and Market
Response.

 Identify and solve the Advertisement &

marketing problems of the company.
Intro. of research proposal :-
 We use to see many
Advertisements in our day to day
life nearly all have Computer
graphics effect and very much
Animated.
 We Just want to study the exact
effect on mindset of Normal Indian
Consumers consisting, Middle
class and Poor Populations.
 We will use high tech and
Scientific Approach for our
study to achieve error free
Precise Result.
 According to PERT, nearly one
full year time will be required to
Complete this Study.
Major existing Research:-
Indian –
 Advertising and market research :-
Mrs. Simrat Gulati

 Advertisements Targeting Children :-

Gosar, Amit & Rajput, Dina & Ganatra,
Jigna.(2018).
International –
 Marketingin an era of competition,
change, and crisis :- Steve Rivkin

 Comparative Advertising
Effectiveness: A Cross-Cultural
Study :- Alan T Shao
Citation:-
 Suresh, A.S.. (2019). Impact of
Catchment, Direct to Consumer
Advertisement on Consumer
Buying Intention: Retailer and
Consumer Aligned Perspective
from Indian Pharmaceuticals
Industry. International Journal of
Management Studies. VI. 105.
10.18843/ijms/v6i1(5)/12.
Citation:-

 Gosar, Amit & Rajput, Dina

& Ganatra, Jigna. (2018).
Advertisements Targeting
Children.
10.9734/AJESS/2018/44536
.
Citation:-
 Superlative achievement and
comparative neglect: Alexandrian
medical science and modern
historical research.
Citation:-
a. Jha Bidyarthi, Hari & A. Dande,
Mayur & Kuchar, Pavan & Mishra,
Satya. (2013). HUL's tidy
advertising strategy ‐ a case
study of Indian laundry segment.
International Journal of Indian
Culture and Business
Management.
10.1504/IJICBM.2013.050715.
Citation:-
a. E. Barry, Thomas & L. Tremblay,
Roger. (2013). Comparative
Advertising: Perspectives and
Issues. Journal of Advertising. 4.
15-20.
10.1080/00913367.1975.1067260
3.
Citation:-
 Shao,Alan & Bao, Yeqing & Gray,
Elizabeth. (2004). Comparative
Advertising Effectiveness: A
Cross-Cultural Study. Journal of
Current Issues and Research in
Advertising. 26. 67-80.
10.1080/10641734.2004.10505165.
Identification of Research
gap :-
 By studding many literatures of
Indian as well as Foreign scholars
it is well clear that “combined
study of Psychological,
Philosophical And Scientific
Approach in Advertising Research
has not been practiced till now.
 There are many research on
Advertisement but No such
research – study Is done, that up to
what extinct does Hypothetical
Advertisement, and Suppuration
effect the Customers, Consumers
and Marketers.
Essentials of Advertising Research
 Following are the essentials of advertising research that
support researcher to complete the research task
successfully

 Research Equipment − It is the basic requirement of

advertising research. It includes a skilled person,
computer system with internet, and relevant newspapers
and magazine. However, field research is also important.
For example, interviewing people in the market or their
residential places.

 Media Research − To determine, which media is the

most effective advertisement vehicle, media research is
necessary. It helps to reach the potential customers in a
short period of time and at lower cost.
Marketing Trends −

 Knowledge of marketing trends help advertisers to

know what products people are buying and what are
the specific features of the products, which compels
people to buy. With this information, manufacturers
can modify their product according to the trend on
competitive price.

Target Audience −

 For any advertising research, it is very important to

identify target audience and geographic location.
Framework and Methods of
Proposed research work :-

 Research approach :– A
combination of Psychological,
Philosophical And Scientific
Approach.
Participants :-

 TenThousands Indian Consumers

Including Children, Adults and
Senior Citizens, homogeneously,
From rural as well as Urban Areas
of North and Middle India.
Data Collection & Analysis
tools:-
Q Methodology, Google Forms,
Direct Interviews, Video messages,
door to door data Collection,
online tools and Social Media.
 Software Such as R and SPSS and
other Scientific tools.
Measures to be Adopted :-

 Modern, High-tech and most

Authenticated Measures will be
adopted for study.
Expected Path Breaking :-

 At present in India, there is no

central statutory agency or
uniform legislation regulating the
advertising industry. The Indian
advertising market as a whole is
regulated and controlled by a non-
statutory body, the Advertising
Standards Council of India (ASCI).
 May Government of India feel a
need of central statutory agency
or uniform legislation regulating
the advertising industry.

 We should get same goods &

Services as shown in
advertisements.
 Relevance of proposed study
in policy making :-

 CentralGovernment should take

serious action of fraud
Advertisement Agencies, &
Company which show impossible
Ads.
•Conclusion :-
 Research Result will Provide
prerequisite information to forecast
the Advertisement and marketing
budget.

 Provide Important information to top

level Management for making
objective, policies, plans and
strategies about future business
actions.
References :-
1. The Advertising Standards Council Of India,
{ASCI}
2. Jha Bidyarthi, Hari & A. Dande, Mayur & Kuchar,
Pavan & Mishra, Satya. (2013).
3. E. Barry, Thomas & L. Tremblay, Roger. (2013).
4. Suresh, A.S.. (2019).
5. Gosar, Amit & Rajput, Dina & Ganatra, Jigna.
(2018).
6. E. Barry, Thomas & L. Tremblay, Roger. (2013).
7. Shao, Alan & Bao, Yeqing & Gray, Elizabeth. (2004).
8. Web.- The Department of Consumer Affairs,
Wikipedia.
9. Customer Relation Study- Dr. Ashutosh Mohan.
10. Ideas from Classmates, Seniors and Family
Members.