FUNCTIONS OF

APPLIED SOCIAL
SCIENCE

HUMSS 1205
“Man,the molecule of society, is the subject of social
science”
-Henry Charles Carey

G R O U P 4
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
Applied social sciences are the purveyors of social justice , inclusion and
caregiving .Their presence is strongly felt in areas like: children and family
agencies , health care settings ,including community based clinics and
hospitals ; schools; correctional facilities ; settings that serve older adults ,
such as nursing homes and military veterans and active duty military
personnel.

Applied social science services are indispensable to the full transformation

of a child because they are critical to unblocking all barriers to the
individual’s group and community’s holistic development

Applied social science help us consider all helping situations to be

multicultural in the sense of people’s uniqueness.
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
1.Self-Development
• Counselling offers guidance to individuals in varying situations of
conflict, confusion and crisis and provides the tools for individuals to
address issues of self development.
• Social work offers a wide range of services ,particularly in aid of
emancipating the marginalized individuals and facilitating
participation in the public goods and services that are necessary for
self-development.
• Communication empowers the individual with listening and speaking
skills in order for them to be effective.
• Self-development has to do with taking an active role in one’s own
development.
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
2.Persuasion
• Is the ability to understand well one’s audience and its complexity.
• In this kind of communication, the communicator deals with people’s
basic attitudes , values , and beliefs on issues and how to tailor the
message for the audience in order to convince them to adopt a
particular point of view through appropriate channels –TV , radio ,
internet , magazines and newspapers
• Persuasion consist or contains very few words making sure each one is
very important, simple, specific , and exciting.
• Persuasion energizes itself to move audiences to desired and
immediate action.
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
3.Art and Entertainment
• Through art and entertainment , we are able to see life differently,
without imposing our values and perceptions on it. It allows us to
expand our experience, intensify our perceptions , challenge
conventional wisdom and norms, and introduce another frame of
reference that is conceptualized by the artist.
• Art and entertainment can provide nurturance and keep communities
mentally and socially healthy .
• Art and entertainmet such as music , dance or theatre are form of mass
communication that are useful and educational and uplift the feelings
of individuals, groups and communities.
• They bring awareness and as well as humor.
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
3.Art and Entertainment
• Art and entertainment professionals and practitioners work in cruise
lines, convention services , theme parks, concerts , film companies, TV
stations and radio stations, music companies theatre and numerous
other entertainment venues.
• The industry requires creativity, adaptability and offers the opportunity
to travel.
• The art and entertainment industry offers a wide range of career
opportunities .
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
4.News and Information
• The new media and social media are providing the possibility of driving
the democratization of information by undercutting the agenda setting
of large media outlets and their ability to control news and information
flows.
• The overall information ecosystem has changed.More small publishers
have been created forming new clusters of new players and build
pathways for interesting ideas and statements that are finding broader
audiences.
• The society is informed by simply reading ,listening to ,or watching just
about anything; through a formed intermediary that tells them what is
good , important or meaningful by simply accessing a wide range of
means for them to sort things out for themselves amd find their own
version of truth.
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
4.News and Information
• A social network “hashtag” can alert us on important issues and create
an attention empowering the otherwise less known , less powerful
individuals in ways that no prior technology has ever done.
• Social media has the possibility of making accessible and driving
democratization of information further beyond the agenda setting of
large media outlets and their relative control of news and information
flows.
• Many news organizations have now opened their sites and allows users
to “share,” “like” or “recommend” content on social media.
• Applied social in this context can provide encouragement and
emopowerment to underserved communities to avail open and free
media channels to voice out and to consume critical information.
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
5.Organizing Advocacy
• Issues that matter to individuals ,groups , and communities have to be
raised in political platforms and find public solutions and policy where
possible.
• In organizing advocacy for issues of great concern , one can benefit
from core values of applied social sciences.These values foster
common good and inclusion and greater sense of life in community.
• People are encouraged to be in solidarity with one another and very
often, go beyond oneself.
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
6.Education
• The educational process is a well-recpgnized global framework and
means of socialization and enculturation.
• Education is an ongoing process of improving knowledge and skills ,
and it is an exceptional means of bringing about personal
development and building relationships among individuals , groups
and nations.
• Following the principles and ideas upon which UNESCO was founded ,
education bring hope for a world that is a better place to live in, where
people respect the rights of a women and men , and show mutual
understanding and advances in knowledge to foster human
development rather than to create barriers.But each nation puts in
place a framework to ensure that its young and total population are
guided by their personal and social development.
 FUNCTIONS OF APPLIED
SOCIAL SCIENCE
6.Education
• Jacques Delors, in his capacity as chairperson of the international
commission on educationfor the 21st Century and former European
commission president , in the UNESCO 1996 report, Learning : The
Treasure within , proposed an integrated vision for education . He said:

“In confronting the many challenges that the future holds in store, humankind sees in
education an indispensable asset in its attempt to attain the ideals of peace, freedom ,
and social justice .As it concludes its work , the Commission affirms its belief that
education has a fundamental role to play in personal and social development .The
Commission does not see education as a miracle cure or a magic formula opening the
door to a world in which all ideals will be attained, but as one of the principal means
available to foster a deeper and more harmonious form of human development and
thereby to reduce poverty , exclusion, ignorance , oppression and war.” (p.11)
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
6.Education
• In many instances, education has played a big role in reducing poverty
, social exclusion , ignorance , oppression , and war.
• The best defense for every individual , group and community is to have
at least a good education that can empower them with the ability to
defend themselves when their rights are threatened and to take an
active role in claiming what is due them and in contributing positively
to their communities as contributors to community well-being.
• In 1972 report, UNESCO essentially gave birth to the four pillars education
that continue to inform and shape global education curricular :
 Learning to know
 Learning to live
 Learning to live together
 Learning to be
THE FOUR PILLARS OF
EDUCATION
Learning to know
This type of learning is radically different from ‘rote learning’ .It implies’ the mastery of the instruments of knowledge
themselves and acquiring knowledge in a never-ending process and openness to be constantly enriched by all forma of
experience .It encompasses the development of the faculties of memory. Imagination , reasoning , problem solving and
the ability to think in a coherent and critical way.
Learning to Do
This pillar of learning implies the application of what learners have learned or known into practices.It means putting to use
one’s education , knowledge , skills and attitudes as the case in technical-vocational education and work skills training.
Learning to Live Together
This type of learning is critical in the increasingly globalizing world. It implies that education has to take two complementary
paths :On one level, discovery of others and on another experience of shared purposes throughout life.
Learning to Be
This type of learning echoes the possibility of becoming dehumanized as a result of technical change and therefore puts on
scaffolds.It fosters principle that ‘the aim of development is the complete fulfilment of humankind in all the richness of his or
her personality , the complexity of his or her forms of expression and of his or her various commitments as individual ,
member of a family and of a community.
FUNCTIONS OF APPLIED
SOCIAL SCIENCE
7.Socialization and Enculturation
• Socialization is the process by which society turns an individual from
being a child into a full-fledged responsible adult or from being an
outsider to becoming an insider .
• Enculturation is a process by which one requires a culture of his or her
environment ( Sampa, 2008).
• Since culture is a meaning-making system ,there are five elenents
included in the meaning production: symbols , language, norms , idea-
real or worldview-ethos.
• To be enculturated means that one can understand the cultural
symbols , the language , the values , the norms and is capable to
negotiate the thin line of meanings called ideal-real or worldview ethos
• Acculturation, is a concept that refers to the process of acquisition of a
second culture.
THE EFFECTS OF
APPLIED SOCIAL
SCIENCE

HUMSS 1205
“Man,the molecule of society, is the subject of social
science”
-Henry Charles Carey

G R O U P 4
Intended Learning Outcomes
At the end of this lesson, the students should be able to:
1. Explain the effects of applied social sciences on social awareness , self
awareness and self knowledge.
2. Explain the effects of applied social sciences on attitude and value
change;
3. Explain the effects of applied social sciences on behavioural change;
4. Explain the effects of applied social sciences on structural change and
5. Develop a synthesis of the effects of the applied social sciences
processes.
THE EFFECTS OF APPLIED
SOCIAL SCIENCE
1.Social Awareness, Self-awareness, and Self- Knowledge
• Social awareness. Self-awareness , and self-knowledge are very
essential for quality participation and functioning in society for they
incorporate one’s appreciation of both the inner-ecology and the
social ecology .
• We become aware of who we are as individuals , because of the
presence of others with whom we share our existence .When we come
to recognize that there are other people and that they are essentially
distinct and different from us, that is the start of our social awareness.
• Social awareness is important for managing own response to change,
and it forms an essential art of interpersonal intelligence.
• Self-awareness is an important step toward self-understanding and self-
mastery and it forms an essential part of intrapersonal and emotional
intelligence
• A self aware individual acts with personal and social capability.
THE EFFECTS OF APPLIED
SOCIAL SCIENCE
2.Attitude and Value Change
• Tension emanating from technological, social , and economic change
bring about attitude and value change.
• With all changes happening especially in the climate change context,
social and cultural values that may not be in support of survival need to
give way to those that are life nurturing .
• Two frameworks for climate change resiliency suggested ask either for
mitigation strategies or adaptation strategies to ensure human survival
and prosperity
• Our attitudes and values must change with time, so as to follow our
new abilities to survive to emerge .Our lifestyles are good as they are
sustainable and supported by our life means.
THE EFFECTS OF APPLIED
SOCIAL SCIENCE
3.Behavioral Change
• Behaviour is acquired or developed slowly and once it’s part of your
life, you will learn the difficulty of behavioural change.
• It is hard to break to break old habits or adopt new ones. Making a
permanent change in behaviour is never a simple process, and it
requires a substantial commitment of time, effort and emotion.
• Achieving behavioural change depends on multiple solutions and
even several different techniques.
• Behavioural change management is never easy , but psychologists ,
therapist , physicians and teachers have developed a number of ways
to effectively help people change their behaviours.
THE EFFECTS OF APPLIED
SOCIAL SCIENCE
3.Behavioral Change
• In the late 1970s ,researchers James Prochaska and Carlo Diclemente
were studying ways to help people quit smoking and ended up
developing one of the best known approaches to change called, The
Stages of Change Model or The Transactional Model (TTM).
• Based on this model , there are three most important elements in
changing a behaviour:
 Readiness to change
 Barriers to change
 Expect relapse.
• Relapses are considered inevitable part of the change process.
• Individual behaviour and collective behaviour all need to change if the
behaviour in question is not positive
• Behavioural change has been rightly associated with the role of the
applied social science processes.
THE EFFECTS OF APPLIED
SOCIAL SCIENCE
4.Structural Change
• Refers to the radical shift in the way reality is organized and does not
necessarily include the substantive change.
• Structural change , in economic terms, is the transformation of policy,
legal , social , cultural , economic and/or physical aspects of an
environment that impede equity for all. As such it requires long-term
interventions that build on knowledge , behaviour and attitude
modification across multiple domains.
• The complexity of issues may require starting in one institution and
breeding to another institution as well as long-term close monitoring of
public policies.
• Social work, counselling and communication are making a common
issues more of a public discourse leading to greater acceptance and
better understanding and coping on individual, group , and
community levels.
THE EFFECTS OF APPLIED
SOCIAL SCIENCE
5.Synthesis of the Effects
• Social sciences, in their broadness, provide a huge theoretical resource
to explain much of the social phenomena that affect individuals,
families, groups and communities.
• Applied sciences raise the social science to a practical science to
address personal, family, group , and community problems by helping
individual develop their capacity to fit well in the environment and by
challenging the environment to become better for individuals to
flourish.
• Applied social sciences are rooted in the principles of human rights ,
social justice , and inclusion as well as empowering individuals , groups ,
and communities to develop their full potential and well-being.