Group No- 7 Product Name- Zomato Gold

S No. What were the What were the What inputs Who played Approximately
Triggers of stages in the were sought in what kinds how much time
purchase? purchase process? each of these of roles in was taken in each
stages ? each stage? stage?

Consumer 1 Good ROI, Highly Word of mouth-> Deliverables, Initiator, Initiator- 1 day +
discounted Research -> Seasonal Affiliations given, Friend- Referral Reference- 2 days +
subscription Discount Purchase Subscription Period discounts, Evaluation -2 days
Restaurant-
Offerings

Consumer 2 Bundling with Activated membership Clubbing multiple OnePlus- First Stage- 0, as
OnePlus, combined, -> paid 800 accounts available? accustomed to service combined
Extension on for 2 years Comparison to offers Second-
experience (discounted) corporate Family + Instantaneously
discounts Colleagues- Can
it be shared?

Consumer 3 Zomato Promotional offer -> Account Initiator, Initiator- 1 day +

promotion offer Word of mouth-> information and Friend- Referral Reference- 2 days +
(60 coin bonus Enrollment for 1 year confirmation discounts, Evaluation -2 days
was given because Restaurant-
of order history) Offerings

Insights:-
>Platform that integrates Zomato, users and restaurants is judged on the value proposition on the basis of pricing,
duration of subscription, referrals, word of mouth (trust), exclusivity, loyalty and customer acquisition,
>Value for money for those traveling a lot, eat out often, go out in groups,
>Comparison of Tier I to Tier II, III cities as quality and quantity of restaurants offered vary differently.