MARKETING

STRATEGIES FOR
REAL ESTATE
BUSINESS
 COMPANY
INTRODUCTION
VISION
To be a brand that is admired as an
industry leader for its thoughtfully
designed high quality innovative life
spaces, is recognized for its customer OUR EXPERTISE
and people practices and is
acknowledged for fostering long term
relationship with stakeholders.
Retail

Township
MISSION Commercial
“Your Image is Our Business”

VALUES
• Business Ethics
• Quality Abc Redevelopment
Residential
• Prudence limited
• Humility
• Respect
• Pride
 SHORT INTERMEDIATE LONG

• Major customer • Innovative • To be the best

location to be projects • Identification of
identified • Strengthen opportunities
• Customer communication and strengths
delight • Quality life for
the employees
 CUSTOMER DELIGHT
STRATEGIES
LOYALTY
PRATITI
 Flexible Payment Schedule
 Holiday Package
 Hassle free document
 1st Offer
 Floor Preference
 Free Transfer Fee
REFERRAL
PARITOSHIKA
 Transferrable vouchers for
white goods
 Flexi Payment Schedule
 Fleet cards for both parties
 Cash Back(2%)
 Customized Interior
 Cruise liner tickets for 4
 GENERAL MARKETING PROMOTIONAL
STRATEGIES STRATEGIES
1. PRODUCT- LUXURIOUS PROPERTIES
2. PRICE – DEPENDING ON LOCATION
3. PROMOTION- LATEST COMMUNICATION MEDIA
4. PLACE- MUMBAI AND PUNE

BRAND
AMBASSADOR
STREGTHEN THE BOND
WITH CHANNEL
PARTNERS
Customized To keep a defects
liability period of 3
interiors years
 Procurement
of Funds
Financial
Plan
Cash Flow
Management

Financial Stability ratio

Planning
Debt Equity
Ratio

Financial Turnover
Control Ratios

Liquidity
Ratio

Measuring
Profitability
FINANCIAL/ACCOUNTING ISSUES
 Several finance/accounting concepts are considered to
be central to strategy implementation
 Some decisions involved here are:
 To raise capital with short-term debt, long-term debt,
preferred stock or common stock
 To lease or buy fixed assets
 To determine an appropriate dividend pay-out ratio
 To use LIFO, FIFO or market value accounting approach
 To extend the time of accounts receivable
 To establish a certain percentage discount on accounts
within a specified period of time
 To determine the amount of cash to be kept in hand
ACQUIRING CAPITAL TO
IMPLEMENT STRATEGIES
 Besides net profit from operations and sale of fixed
assets, debt and equity are required for cash flow
management
 Determining an appropriate mix of debt and equity is
vital to successful strategy implementation
 Earnings per Share(EPS) and Earnings Before Interest
and Tax(EBIT) are methods to determine this
PROFORMA FINANCIAL
STATEMENTS
 Helps to examine the expected results of various
actions and approaches and used to forecast the
impact of various implementation decisions.
 Pro forma Income Statement and Balance Sheet allow
an organization to compute projected financial ratios
(Stability ratio, liquidity ratio, Turnover ratios,
Profitability ratios) under various strategy
implementation scenarios
 It requires at least three years of projected financial
statement
FINANCIAL BUDGETS
 It is a document that details how funds will be
obtained and spent for a specified period of time
 Financial budgets can be viewed as the planned
allocation of a firm’s resources based on the forecast of
the future.
 Example, cash budgets are useful in determining
bonus for employees, extra dividends to be paid,
money for expansion.
EVALUATING THE WORTH OF A
BUSINESS
 Various methods are:
 What a firm owns
 What a firm earns
 What the firm will bring in the market
DECIDING WHEATHER TO GO
PUBLIC
 Going public means selling a percentage of your
company to others in order to raise capital.
 Consequently it dilutes the owner’s control of the firm.
 Initial cost of this high.
THANK YOU