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CONCEPT
PULL MARKETING
• Nike uses on its website is the ability to sign-up to receive email about the company and its
latest products
• Nike Soccer, Nike SB, Nike+ Running, Nike+ Training Club, Nike+ Fuel band and Nike+ Move,
allow consumers to further explore a brand
• Another pull method that Nike uses is including hash tags or listing it’s website at the end
of commercials
EXAMPLE OF PUSH & PULL MARKETING
PUSH MARKETING
• Selling focuses on the needs of the • Marketing on the needs of the buyer
seller
• Selling is preoccupied with the seller’s • Marketing with the idea of satisfying
need to convert his product into cash the needs of the customer by means of
the product and the whole cluster of
things associated with creating,
delivering, and finally consuming it