OFFERING AND

BRAND

BY:
TA L E N S , V A N A L E X A N D R A
E S T R E L L A , M A R RY A N N E S U S Z A N E D.
OFFERING (MARKETING)
• An offering is more than the product itself
• includes elements that represent additional value to your customers,
such as availability, convenient delivery, technical support or quality of
service
• combination of products, services, information, or experiences offered
to a market to satisfy consumer needs or wants.

OFFERING (TOURISM)
 Same with the concept of the offering in the market
• The Tourism industry offers a variety of different options in travelling
• Provide quality customer service is important
OFFERING IN THE TOURISM
• The Tourism industry offers a
variety of different options in
travelling
• Accommodation
• Food and beverages service
• Recreation and entertainment
• Transportation (ex. Airline services,
ships, buses, train, taxi etc)
• Travel services by Travel Agency
• Information and experiences in the
destination
• Destination itself

The combination of these were mostly

seen in tour packages made by the
travel operators market by travel
agencies.
TRAVEL SERVICES TIPS IN OFFERING
BY TRAVEL A PRODUCT TO A
AGENCIES CLIENT
Offer: 1. Know your client’s travel
• Providing clients with needs
information about their trip 2. Provide exceptional
customer service that best
• Advising their clients on the meets their needs.
best options for their trips
3. Make it exclusive or
• Overseeing all details including memorable for them
flights, hotels or 4. Be an expert in the
accommodations, means of product/services
transportation, and activities:
5. Always have a nice attitude
and see your relationship
with them as a long term
ALWAYS
REMEMBER
A S AT I S F I E D C U S TO M E R I S T H E
B E S T B U S I N E S S S T R AT E G Y O F
ALL

MICHALE LEBOUEF
BRAND
I S A N A M E , S I G N , S Y M B O L O R
D E S I G N , O R A C O M B I N AT I O N
O F T H E S E T H AT I D E N T I F I E S
THE MAKER OR THE SELLER OF
A P R O D U C T O R S E RV I C E .
BRANDING (MARKETING)
The marketing practice of creating a name, symbol or design that
identifies and differentiates a product, seller or services from other.

BRAND STRATEGY
is how, what, where, when and to whom you plan on communicating and
delivering on your brand messages. To define your brand, answer the
questions:
• What is your company's mission?
• What are the benefits and features of your products or services?
• What do your customers and prospects already think of your company?
• What qualities do you want them to associate with your company?
TIPS IN MAKING A BRAND
Here are a few simple, time-tested tips:
1. Get a great logo.
2. Write down your brand messaging.
3. Integrate your brand.
4. Create a "voice" for your company that reflects your brand.
5. Develop a tagline.
6. Design templates and create brand standards for your marketing
materials.
7. Be true to your brand.
8. Be consistent.
EXAMPLES OF BRAND
BRAND EQUITY
Is the value of the brand that derives from the
consumers's perception.

BRAND VALUE
is the financial value of the brand or in an easier
way the monetary value of the brand if
considered as an asset and shown in the balance
sheet.
BRANDING (IN TOURISM)
• Branding within tourism is a process that separates a certain
destination by its characteristics, creating the identity of a destination.

BRAND IDENTITY
• Is the visible elements of a brand, such as color, design, and logo, that
identify and distinguish the brand in consumers' minds. Brand identity is
distinct from brand image.

BRAND IMAGE
• the impression of a product held by real or potential consumers.
WHAT ELEMENTS MAKE UP A
BRAND? (TOURISM BUSINESSES)
1. The Experience
2. Personality / Tone of Voice
3. Logo, Colours + Fonts
4. Professional Photography
5. Customer Interactions
DESTINATION BRANDING
• Destination Marketing
Organizations (DMO) previously
referred to destination branding
as the promotion and marketing
of their place to a specific
audience of business or leisure
travelers.
• The purpose is to give value to
the destination, so that tourists or
travelers are able to recognize and
share the brand identity.