UNITED PARCEL

SERVICE
A Package Delivering Company

What
can
brown do
for you ?
BY: SHIVANGI SHARMA
DEEPAK CHAUDHARY
SHASHANK NIMESHWARI
SHUBHAM GUPTA
 ABOUT THE COMPANY
• The world's largest package delivery
company and a leading global provider of
specialized transportation and logistics
services
• Every day, they manage the flow of
goods, funds, and information in more
than 200 countries and territories
worldwide.
Founded in: August 28,1907 by JAMES E CASEY.

Chairman and CEO : DAVID ABNEY

Headquartered in Georgia, United States

Revenue US$65.872 billion (2017) Total.

Employees: more than 434,000 people

Well known for its brown trucks, internally known as package cars
Products : Courier express services
Freight forwarding services
Logistics services

UPS’ slogan WHAT CAN BROWN DO FOR YOU ? emphasizes the

company’s ability to provide services to almost any one in the
world, at any address

Operating facilities: More than 1,800

UPS jet aircraft : 23

Short-termed leased or Chartered aircraft: 420
Delivery Fleet: 108,210 package cars, vans, tractors, motorcycles,
including more than 8,100 alternative fuel and advanced
technology vehicles
Key services: Leading provider of less-than-truckload and
truckload services coast-to-coast
 EVOLUTION OF LOGO
Brown
The brown color that UPS uses on its vehicles and uniforms is
called Pullman Brown. Company founder originally wanted company
vehicles to use a yellow paint scheme, but one of his partners, Charlie
Soderstrom, stated that a yellow vehicle would be hard to keep clean.
 UNIQUE SELLING POINT (USP)

Many things make UPS special and different

from other similar product such as their
cutomer care, good advertisement, the safety
and loyality of its services.
Q : HOW UPS WORKS ?
 LOW
Strong Brand image
THREAT OF High Capital Expenditure
NEW
ENTRANT
Economies of Scales
Labour Problem Trade Tarrifs and International
Capacity constraints regulations
Feul cost
Highly
Consolidate
HIGH Industry

POWER OF COMPETATIVE POWER OF

SUPPLIERS RIVALRY BUYERS

HIGH MODERATE
LOW Low switching cost but
customer too small to
There are no real THREAT OF have individual
substitute for air SUBSTITUTES advantage
frieghts
 SWOT ANALYSIS
• Global Brand
STRENGTH • Strong Distribution Network

• Perception of Ground Delivery instead of

WEAKNESS overnight
• Heavy Union presence
• Expansion of Online Shopping
• Emeregence of International Middle Class
OPPURTUNITY
• Increasing Fuel Costs
• Competative Landscape ( FedEx, DHL)
THREAT • Potentially Slowing Global Economy
 SERVICES PROVIDED BY UPS
• UPS Air Cargo
• UPS Capital
• UPS Consulting
• UPS Professional services
• UPS Sonic Air
• The UPS Store
• UPS Supply Chain Solutions
 CONCLUSION
• Finally ,This company has excellent products, in special UPS
Air Cargo. It is the most traditional activity that has given the
prestigious at enterprise.

• Their leadership is in their efficiency and seriousness to their

customer care and in the deliveries of sending.

• UPS is one of the world’s largest global transportation

company operating in more than 200 countries and its
territories and employing 370,000 people worldwide.
 OTHER IMPORTANT QUESTIONS
Q : Why was UPS able to effectively manage its
operations through such a significant downturn in
the economy?

Q : Research the expansion of UPS into a new country.

What challenges did it face in establishing itself in
this new market? How was UPS prepared to meet
these challenges?
THANKS…