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MAGISTER MANAJEMEN
What Is
Leadership
Communication?
This is an enriched version of Deborah J. Barrett’s Leadership Communication, 4th
Edition. 2014. Mc Graw Hill Education was prepared by Dr. Ardimas Sasdi, MSi.
Discussion Topics
Aristotle’s
Persuasive
Appeals Appeal based
on credibility
Appeal
Appeal to
based in
emotions
logic
1-10
Ethos
Logos is an appeal based on the logic of
argument
Pathos is an appeal based on the logic of
emotions
Ethos is an appeal based on credibility or the
perceived character of the sender of the
message: trustworthy, confident, believable,
knowledgeable, integrity.
Note: Kouzes and Posner found credibility is the number
one reason people follow someone. It is essential to create
positive ethos.
Leadership Communication, 4th edition by Deborah J. Barrett
Positive Ethos
1-12
Positive Ethos
Positive ethos suggests a good character, which
makes leaders more persuasive.
The effectiveness of genuine transformational
leadership is grounded in three pillars: 2.1. Moral
character 2.2. Ethical values, and 2.3. morality of
the processes of ethical choices.
Transformational leaders are judged by how they
treat others, ethics become most obvious when
interacting and making decisions about those
working with and for them.
Leadership Communication, 4th edition by Deborah J. Barrett
1-14
Leadership Communication, 4th edition by Deborah J. Barrett
Make messages
meaningful, clear,
and logical
Have all of the facts
in hand
Be honest and
ethical
Avoid careless errors
1-15
Leadership Communication, 4th edition by Deborah J. Barrett
Project confidence
Be sensitive to
context
Understand their
needs and
motivations
Frame messages
carefully and target
them specifically
1-17
Leadership Communication, 4th edition by Deborah J. Barrett
Medium
Sender Receiver
1-19
Leadership Communication, 4th edition by Deborah J. Barrett
Sender Receiver
1-20
Leadership Communication, 4th edition by Deborah J. Barrett
1-21
Leadership Communication, 4th edition by Deborah J. Barrett
1-22
Leadership Communication, 4th edition by Deborah J. Barrett
From Webster’s:
“A set of moral principles or values”
1-23
Leadership Communication, 4th edition by Deborah J. Barrett
1-24
Leadership Communication, 4th edition by Deborah J. Barrett
1-25
Leadership Communication, 4th edition by Deborah J. Barrett
Discussion Summary
Leaders are individuals from all walks of life who
inspire others, transform situations, and bring
about positive changes for their community
Leaders may call on different sources of power
to influence others and achieve their goals but
all of what they accomplish requires effective
communication
Leadership communication proficiency begins
with core skills and expands outward to
organizational and broader external abilities
A positive ethos is a leader’s most persuasive
appeal, particularly if grounded in high ethical
standards and integrity
1-27
Leadership Communication, 4th edition by Deborah J. Barrett