MANAGEMENT OF

TECHNOLOGY
(MOT)
MANAGEMENT
OF
TECHNOLOGY
• MOT is concerned with
development, planning,
implementation and
assessment of
technological capabilities
to shape and accomplish
the strategic and
operational objectives of
an organization or central
planning goals and
priorities of a nation.
TYPICAL CONCEPTS UNDER MOT

TECHNOLOGY STRATEGY – task of building, maintaining and exploiting a

company’s technological assets.
TECHNOLOGY FORECASTING – involves predicting and preparing for the
opportunities and challenges that new technologies offer.
TECHNOLOGY ROAD-MAPPING – a flexible planning technique to support
strategic and long-range planning, by matching short term and long term goals
with specific technology solutions.
 MOT

NATIONAL ENTERPRISE
NATIONAL LEVEL
MAIN OBJECTIVES

• TO ASSURE THAT THE NATION AND ITS BUSINESS FIRMS GAIN SUSTAINABLE
TECHNOLOGICAL COMPETITIVENESS IN THE INTERNATIONAL MARKETS
• TO MAINTAIN STRONG POSITION IN THE INTERNATIONAL BUSINESS ON
LONG TERM BASIS.
SCOPE OF NATIONAL LEVEL MOT

• DEVELOPING APPROPRIATE TECHNOLOGY STRATEGY FOR THE NATION

• TECHNOLOGY FORECASTING
• JUSTIFICATION OF NEW TECHNOLOGY
• SUSTAINABLE TECHNOLOGIES; DEVELOPMENT OF RENEWABLE ENERGY
TECHNOLOGIES
• SUSTAINABLE ECONOMIC GROWTH
• MANAGEMENT OF TECHNOLOGY ABSORPTION/DIFFUSION
• PERFORMANCE MEASUREMENT OF NEW TECHNOLOGY
ENTERPRISE LEVEL
MAIN OBJECTIVES

• TO ASSURE THAT THE FIRM GAINS AND MAINTAINS A STRONG POSITION

IN ITS CORE TECHNOLOGIES WHICH ARE RELEVANT TO ITS PRODUCT-
MARKET RELATIONSHIP
• TO ASSURE THESE TECHNOLOGIES SUPPORT THE FIRM’S COMPETITIVE
STRATEGIES
OVERVIEW
PURPOSE
VALUE-
WHAT HOW
DRIVEN

TECHNOLOGY ORGANIZATION
STRATEGY AND
MANAGEMENT

TECHNOLOGY
CHOICES
SCOPE OF ENTERPRISE LEVEL MOT

• DEVELOPING TECHNOLOGY STRATEGY

• TECHNOLOGY FORECASTING
• MANAGING ENTERPRISE’S TECHNOLOGY PORTFOLIO
• TECHNOVATION
• IMPLEMENTATION OF NEW TECHNOLOGY
• INTEGRATION OF ENGINEERING (R&D) AND MANAGEMENT OF NEW PROJECTS
LEADING TO SUCCESSFUL IMPLEMENTATION/COMMERCIALIZATION
SCOPE OF ENTERPRISE LEVEL MOT

• MANAGING TECHNOLOGY AT THE BOUNDARY OF THE FIRM

• PERFORMANCE MEASUREMENT OF NEW TECHNOLOGY
• TECHNOLOGY AND ENVIRONMENTAL SUSTAINABILITY
• COMMUNICATION
• PLANNING
• MONITORING
• CONTROL
• COMPETITIVE ADVANTAGE
• GROWTH OF THE FIRM
• ELIMINATION OF DUPLICATES
• REPORTS
WHAT IS STMS?

STRATEGIC TECHNOLOGY MANAGEMENT SYSTEM (STMS) CALLS FOR

ADOPTING SYSTEMS APPROACH IN THE ORGANIZATION ON LONG TERM
BASIS.

IT EMPHASIZES SYSTEMATIC MANAGEMENT OF TECHNOLOGY ON LONG

TERM BASIS AS THE TECHNOLOGY MOVES ALONG ITS LIFE CYCLE AND FROM
BIRTH TO DECLINE.
OVERVIEW
TECHNOLOGY
CREATION

TECHNOLOGY TECHNOLOGY
DECLINE MONITORING

TECHNOLOGY TECHNOLOGY
MATURITY ASSESSMENT

TECHNOLOGY TECHNOLOGY
UTILIZATION TRANSFER

TECHNOLOGY
ACCEPTANCE
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
1. TECHNOLOGY CREATION
This phase involves creation and generation of new technologies. This phase involves:
> Creativity and Invention
> Innovation
> Senior Management commitment to technology creation and generation
> Developing requisite and supportive corporate culture for promoting
technology creation and generation
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
2. TECHNOLOGY MONITORING
This phase calls for monitoring technology trends and changes before implementing
new technology. Involves:
> Installation and development of information systems for monitoring trends
> Competitive analysis
> Customer and supplier interfaces
> People links
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
3. TECHNOLOGY ASSESSMENT
This phase involves:
> Understanding market directions in terms of technology
> Integration of technology and business planning
> Customer interfaces to assess the commercial feasibility of prospective
technologies
> Assessing contributions of technology projects to business strategy
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
4. TECHNOLOGY TRANSFER
This phase leads to transfer of technology from external source to own Research
and Development (R&D); and internally from R&D to production. This phase
involves:
> Entering strategic alliances to develop or acquire potential technologies
> Reducing functional barriers to technology transfer
> Utilizing people links for successful technology transfer
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
5. TECHNOLOGY ACCEPTANCE
This phase calls for acceptance of technology as a beneficial change and
involves:
> Supportive organizational design and structures
> Senior management commitment
> Assessment of impacts of technological change on organization
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
6. TECHNOLOGY UTILIZATION
This phase leads to technology growth as reflected by increase in sales. It
involves the following:
> Effective project management for seeking maximum utilization
> Process technologies to support and facilitate maximum utilization
> Supportive marketing strategies and utilizing feedback for improvement
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
7. TECHNOLOGY MATURITY
This phase involves analysing maturity of existing technology and its related products/ services/
processes through study of following indicators:
> Efficiency vs effectiveness contributed by the current technologies in attaining
organizational goals
> Market stability in terms of volumes or sales
> Rise of substitutes in the marketplace
> Diminished returns on investment
> Decline of market share
> Loss of competitiveness
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
8. TECHNOLOGY DECLINE
This is the last phase. During this phase, technology shows substantial decline in
usage and sales. Technology becomes an ordinary commodity, degrades and
becomes obsolete.
This phase calls for movement to new technological opportunities and the whole
cycle repeats.
QUIZ
1. IT IS CONCERNED WITH DEVELOPMENT, PLANNING, IMPLEMENTATION
AND ASSESSMENT OF TECHNOLOGICAL CAPABILITIES TO SHAPE AND
ACCOMPLISH THE STRATEGIC AND OPERATIONAL OBJECTIVES OF AN
ORGANIZATION.
2. IT EMPHASIZES SYSTEMATIC MANAGEMENT OF TECHNOLOGY ON LONG
TERM BASIS AS THE TECHNOLOGY MOVES ALONG ITS LIFE CYCLE AND
FROM BIRTH TO DECLINE. (ACRONYM NOT ACCEPTED)
3. THE LAST PHASE OF STMS IN WHICH TECHNOLOGY DEGRADES AND
BECOMES OBSOLETE
4. TO 7. – FUNCTIONS OF MOT
8. TO 10. – IMPORTANCE OF MOT