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MDI Gurgaon
A B Chakraborty
Chief CSR, ONGC
Emerging national CSR context since 2009
Core Elements
• Care for all Stakeholders
• Ethical functioning
• Respect for
Workers' Rights and Welfare
Human Rights
Environment
• Activities for Social and Inclusive Development
Voluntary CSR Guidelines
Implementation strategy
• Allocate specific amount in the budgets for CSR activities
• Identification of projects/activities
• Setting measurable physical targets with timeframe
• Organizational mechanism and responsibilities, time
schedules and monitoring
• System of need assessment and impact assessment
DPE Guidelines on CSR for CPSE’s
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Linkage prospects
• Corporate Governance
• DPE guidelines for CPSEs
• Focus on policy level issues; voluntary standards and voluntary action
• Promote knowledge and awareness
Government
• Co branding with other reputed institution for further CSR initiatives
• Respond to high profile issues and help Corporate in implementation
• Focus on maximizing benefits
Multilateral agencies
Corporate Opportunities
• benefiting the society at large;
• Stakeholders participation
• Build brand value community development and environmental
products
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Approach
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ONGC Focus Areas
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CSR activities:
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CSR as Mainstream Project
CSR Investing
Due diligence
Appraisal
Project monitoring (including social
milestones)
Social audit
Value for Corporate
Social capital growth
CSR Pride, Image & People Involvement
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Parameters of CSR Project
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Project Development Approach
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Few ONGC CSR Initiatives
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Few ONGC CSR Initiatives contd
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Few ONGC CSR Initiatives contd
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Few ONGC CSR Initiatives contd
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Few ONGC CSR Initiatives contd
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Few ONGC CSR Initiatives contd
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Few ONGC CSR Initiatives contd
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Few ONGC CSR Initiatives contd
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Few ONGC CSR Initiatives contd
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Few ONGC CSR Initiatives contd
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ONGC CSR EXPENDITURE (Crs)
300 268.34
0
2006-07 2007-08 2008-09 2009-10
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Three key missing “building blocks”
3 Scarce Measurement
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Which is it to be a “Responsible” Corporate?
These boundaries are nested circles of responsibility with the inner core containing the matters that most with the
Company’s control while those decisions and relationships contained in the outer-most circles are subject to the
least amount of corporate scrutiny or influence
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Which is it to be a “Responsible” Corporate?
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CSR should eventually embed at 3 different levels
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CSR in ONGC – The final call
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Carbon Management – The ONGC experience
Water management
Emerging national context - Beyond CSR
Email: chakraborty_ab@ongc.co.in
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