GOOGLE.

COM
GROUP 6
Indrakshi Talapatra – 379
Souvik Sarkar - 225
Mahima Dudeja -
Prince Manchanda - 264
Varun Rana - 231

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COMPANY OVERVIEW
■ Formerly : Google Inc (1998-2017)
■ Founded : September 4, 1998
■ Founded in : Menlo Park, California
■ Founders : Larry Page, Sergey Brin
■ Headquartered in : 1600 Amphitheatre Parkway, Mountain View, California, U.S
■ Area served : Worldwide
■ Key people : Sundar Pichai (CEO), Ruth Porat (CFO)
■ Products : List of google products
■ Employees : 103459
■ Parent : Alphabet Inc
■ Website : google.com

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GOOGLE VENTURES
■ Started in 2009 by Google
■ A US$100 million venture capital fund
■ To invest funds in other new Internet start-ups
■ To bring new ideas that could be disruptive even to Google
■ To find start-ups & entrepreneurs doing amazing things at a time when economy was
down

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BIRTH OF GOOGLE
■ Collaboration on a new search engine (Google) started in January, 1996
■ The founders approached existing companies (eg. Yahoo) for selling their search engine
■ No one was interested in their search engine
■ Both the founders decided to go on their own and finally launched Google.com in
September, 1998
■ Word of mouth was : Google was different from all other search engines
■ Search results were more useful to the users
■ Google has the largest number of indexed pages
■ Innovations were introduced : Google Toolbar, Highlighting Of Keywords In Search
Results
■ Google is faster than it’s competitors
■ Simplicity
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GOOGLE OVERTAKING IT’s RIVALs
■ Word of mouth was : Google was different from all other search engines
■ Search results were more useful to the users
■ Google has the largest number of indexed pages
■ Innovations were introduced : Google Toolbar, Highlighting Of Keywords In Search
Results
■ Fastest speed
■ Simplicity
■ User-friendly

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FACTS ABOUT GOOGLE
■ One of the world’s best-known brands since 1998
■ In 2009, Google was ranked the world’s most valuable brand with a value of US$100
billion in the ‘2009 BrandZ Top 100’ ranking by Millward Brown Optimor
■ Search index in 90 languages
■ Global market share for internet searches increased from less than 60% to over 85% in
the five-year period of 2005-2010

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GOOGLE’s PEsTLE

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PORTER’s FIVE FORCEs MODEL
■ Threat from substitute product (Moderate)
 Brand recognition
 Duckduckgo is more privacy friendly, no target based ads
■ Rivalry among existing firms (High)
 Microsoft and Yahoo reaching the standards of Google
 Low switching cost
■ Bargaining powers of Google suppliers (Low)
 Google is internationally dominant
 Number of suppliers are huge

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CONTINUED..
■ Bargaining powers of buyers (Low)
 Effective advertisement
 Large userbase
■ Threat of new market entrants (Moderate)
 Easily fulfilled regulatory norms
 Cost of doing business is high

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INTERNATIONAL GLOBAL STRATEGY

When Brin and CEO Larry Page built Google, they

focused on one specific aspect: revolutionizing the way
people search the web

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GENERIC sTRATEGY : PORTER’s MODEL
• Differentiation is the USP of this strategy.
• Google sets itself apart from competitors through the uniqueness of its products; this
uniqueness is achieved because Google is a highly innovative company
• The increasing variety of its products, inclusive of Google Search, Google Fiber and
Google Glass, is a manifestation of this innovation under the differentiation generic
strategy
• The Google Search algorithm also evolves over time to ensure competitive advantage
against Yahoo! and Bing, among others

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INTENSIVE STRATEGY : INTENSIVE GROWTH
STRATEGY

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UNORTHODOX MANAGEMENT MODEL

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SUCCESS OF GOOGLE
■ Business-oriented
■ Concentration on generating revenue through advertisement
■ First profits came in late 2001
■ $32.6 billion in advertising revenue in the second quarter, a 22% increase year over year
■ Ad revenue from Google properties (Search, Maps, Gmail, YouTube, Play Store,
Shopping) was $27.3 billion, up 24% year over year
■ “User trust is key to our success”, said Tim Armstrong, VP- Advertising Sales, Google

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GOOGLE’s AD REVENUE GROWTH

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GOOGLE’s COMPARIsON WITH IT’s RIVALs
■ During 2005-10, global market share of Yahoo fell from 18.5% to less than 6%
■ While that of Microsoft’s MSN (now Bing) fell from 14% to about 3%
■ Google’s strengths: Wide distribution network, strong consumer brand, and continuous
product innovation
■ Yahoo & Microsoft tried to improve their market position by buying up other search
engines but remained unsuccessful
■ Google focuses on leveraging its resources rather than on what the rivals are doing

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 THANK YOU

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