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CROMPTON GREAVES
Distribution Channel Partners
PRODUCT MIX OF CROMPTON GREAVES
 CHANNEL PARTNERS
Crompton Greaves uses two types of Channels
for Distribution:

• Merchant Wholesaler
• Direct Dealer
 I. Vimal Marketing Co- Noida
Sector 1
Merchant Wholesaler
II. Maa Durga Electricals- Noida
Manufacturing Units
Sector 45
III. Maheshwari Electricals Pvt
• Goa IDC Industrial Ltd- Sector 49
Estate, Bethora, IV. Hanumant Electrical- Barola
Ponda, Goa noida Sector 49
V. Neeraj Electricals- Greater
• Kundaim Industrial CFA Noida
Estate, Kundaim, Goa VI. Pummy Electrical &
HPSIDC Indl. Area, Electronics- Tughalpur Village
Baddi, District Solan, VII. Jagdambay Electricals-
Himachal Pradesh Bhangel
Distributors
• HPSIDC Indl. Area,
Baddi, District Solan, Retailers
HP

• Appliances Division
Kanjur Marg (East),
Mumbai Customers
ABOUT DISTRIBUTOR

AUTHORISED DISTRIBUTOR :
• Syska lighting
• Pidilite Month Range
• Havells Reo Switches Wires ND MCB
• Indo Asian
• AMTL
• Wipro Lighting
• Compact Led
• Crompton Fans & Appliances

 TERRITORY: Gautam Budh Nagar

 DISTRIBUTOR - VIMAL MARKETING CO.

 ADDRESS: C-121, Sector - 10, Noida, Uttar Pradesh 201301
TASK RELATIONSHIP
MANUFACTURER - WHOLESALER - RETAILER
Relationship between Wholesaler and Manufacturer
 Market Coverage – By making products readily available to the customers spread over the geographical area of
Gautam Buddha Nagar with the help of DSO (Distributor Sales Officer)
 Holding Inventory – Wholesaler holds the inventory of different models of fans and other electrical appliances of
Crompton Greaves to meet the Customers Demand, thereby reducing the financial burden off the company
 Making Sales Contact – Crompton Greaves reaches out to its wholesalers to ensure reach to its customers for sale
of its products, Spreading Awareness about the product
 Processing Orders – The wholesaler holds similar product portfolio of other companies such as Syska LED, Bajaj
Indl. Lighting, Havels, Wipro, Indoasian and Compact
 Gathering Market Information – The wholesaler in turn collects the information regarding demand of different
models of fans and provides to Crompton
TASK RELATIONSHIP

Relationship Between Wholesaler and Retailer

 Credit Facility – The Distributor provides credit facility of 30 days to all his Retailer’s and extend it according to
his relationship with the dealer.
 Assuring Product Availability – Vikas Marketing Co. provides the required number of units of fan variants to the
various retailers to keep the product available in the market when required.
 Providing Customer Service – The wholesaler provides assistance to its retailer by means of delivery of the
goods, ensured warranty and repairs or defects of any sorts.
 Assortment Convenience – Since the wholesaler deals with multiple brands’ product portfolios, it is easier for the
retailer to get a mixed order from a single point
 Breaking Bulk – Vikas Marketing Co. buys bulk order from Crompton and sells it in smaller order quantity to its
retailers for fulfilling their requirements
 DIRECT DEALER
Manufacturing Units

• Goa IDC Industrial

Estate, Bethora, Ponda,
Goa
i. Varunavi Electrical And Hardware,
• Kundaim Industrial CFA
Noida Sector 9
Estate, Kundaim, Goa ii. Ankur Electricals- Sector 18
HPSIDC Indl. Area,
Baddi, District Solan,
Himachal Pradesh
Retailers
• HPSIDC Indl. Area,
Baddi, District Solan,
HP

• Appliances Division
Kanjur Marg (East),
Mumbai Customers
TASK RELATIONSHIP
MANUFACTURER - RETAILER

 Visibility – The retailer will put more product variety on his Display. This will increase visibility of the
Product and Brand
 Holding Inventory – Dealer holds the inventory of different models of fans and other electrical
appliances of Crompton Greaves, thereby reducing the financial burden off the company
 Increasing Reach – Crompton Greaves reaches out to its Customers to ensure reach to its customers
for sale of its products
 Gathering Customer Perception – The Dealer in turn collects the information regarding demand of
different models of fans and provides it to Crompton
 AREA
ALLOCATION
GAUTAM BUDH NAGAR DISTRICT

Towns and cities of Gautam Budh Nagar District:

 Bilaspur
 Chhapraula
 Chapyana Buzurg
 Dadri
 Dankaur
 Greater Noida
 Noida
 Jahangirpur
 Jewar
 Kherli Hafizpur
 Patadi
 Rabupura
 Salarpur Khadar
 PRE JOURNEY PLAN (PJP) – ADAYA TYAGI
Villages Total Total Males Total
Population Females
Kanarsi 4101 2180 1921
Khanpur 2396 1301 1095
Kherli Bhav 2507 1354 1153
Mozampur
Kidawali 43 28 15
Kondli Bangar 1480 781 699
Kondli Khadar 44 22 22
Khulipura 954 523 431
Ladpura 4315 2302 2013
Latifpur Bhangar 1047 557 490
 PRE JOURNEY PLAN (PJP) – ARUSHI ZIBBU
Villages Total Total Males Total Females
Population
Makanpur Khadar 1510 853 657
Mandpa 3304 1818 1486
Mathurapur 36 23 13
Mirzapur 6393 3407 2986
Mohammadpur Gurjar 1249 654 595

Motipur 188 97 91
Munj Kheda 3516 1869 1647
Murshadpur 671 336 335
Luksar 1701 904 797
Makanpur Bangar 1423 769 654
 PRE JOURNEY PLAN (PJP) – TARUSHI NEGI
Villages Total Total Total
Population Males Females
Mustfabad 33 15 18
Mutaina 1382 748 634
Nagala Chiti 561 308 253
Nagla Nagli 1244 663 581
Nagli Bahrampur 178 109 69
Nagli Sabapur 45 23 22
Nalgadha 533 287 246
Nanua Ka Razapur 749 394 355
Nawada 3867 2084 1783
Nilopin Shahpur 3091 1653 1438
PRE JOURNEY PLAN (PJP) – NITIN GOYAL
Villages Total Total Total
Population Males Females
Panchayatan 1678 920 758
Inayatpur
Parsaul 4292 2299 1993
Pauvari 213 108 105
Pipal ka Surajpur 1697 896 801
Rajpur Kalan 1699 916 738
Rampur Bangar 1023 535 488
Rampur Khader 1109 591 518
Rampur majra 1588 853 735
Rauni 879 487 392
Roshanpur 1056 577 479
 PRE JOURNEY PLAN (PJP) – JOSHIL SHARMA
Villages Total Population Total Males Total Females
Salarpur 1799 936 863
Salempur Gurjar 4553 2465 2088

Salepur 1425 782 643

Samspur 281 142 139
Sarakpur 855 456 399
Shafipur 358 193 165
Sahhpur Khurd 463 243 220

Sirsa 1947 1069 878

Suhaidi Mahiuddinpur 179 98 81

Talda 2111 1081 1030

 PRE JOURNEY PLAN (PJP) – JOSHIL SHARMA

Villages Total Total Total

Population Males Females
Thasrana 1427 810 617
Tilwara 31 17 14
Usmanpur 3150 1683 1467
Vilaspur 1966 1016 950
Yakootpur Li 571 301 270
Yakutpur I 336 173 163
Zunedpur 2034 1102 932