The Company of Bank Central Asia

(BCA)

Arranged by :

Fathur Rahman (2016051899)

Ferdi Ferdian (181010501143)
Gelung Lintang (181010501095)
Hertya Deffa (181010501136)
Irceania Safitri (181010501145)
History Of Bank Central Asia (BCA)

BCA was officially established on February 21, 1957 as Bank Central Asia
NV. has continued to grow. This has been the result of the dedicated
teamwork of every single one of our employees and the unflagging
support of our customers. In line with our commitment to be “Always by
Your Side”, BCA will continue to strive to earn the trust, and live up to the
expectations, of all the Bank’s customers and other stakeholders in its
drive to continue to achieve ongoing growth. Froom the beginning, BCA
has always offered diverse financial solutions through banking transaction
services foe many diverse groups and ages. And now everyone can enjoy
the banking transaction ease and convenience BCA offers, enabled by
strong inter-branch links, an extensive ATM network, and all the other
electronic banking services the Bank offer.
 Structure of Bank Central Asia
(BCA)
BCA is a publicly traded company, so that in its structure BCA
has acommissioner consisting of a president commissioner
and four members of the board of commissioners while
three parties are independent commissioners. BCA is led by a
president director and his deputy has tge freedom of each
director each has their respective responsibilities.

a. The name of founder is Sudono Salim

b. The name of commissioner is Djohan Emir Setijoso
c. The name of CEO is Jahja Setiaatmadja
d. The name headmaster is Armand Hartono
 Vision and Mision Of Bank Central Asia
(BCA)

Mission
Vision •Building institutions that excel in the
field of settlement payment and
Bank choice financial
mainstay of •solutions for our customers and
society, which business individual
acts as important Understanding the varied needs of our
pillar of the customers and provide appropriate
financial services to achieve
Indonesian satisfaction optimal for customers
economy •Increase stakeholder value and the
value of BCA Franchise
 SWOT Analysis of Bank Central
Asia (BCA)

a. STRONG

1. Strong Brand Portfolio – Over the years Bca Marketplace Plc has
invested in building a strong brand portfolio. The SWOT analysis of
Bca Marketplace Plc just underlines this fact. This brand portfolio can
be extremely useful if the organization wants to expand into new
product categories.

2. Strong distribution network – Over the years Bca Marketplace Plc

has built a reliable distribution network that can reach majority of its
potential market.

3. Successful track record of developing new products – product

innovation.
b. WEAKNESS

1.Days inventory is high compare to the competitors – making

the company raise more capital to invest in the channel. This can
impact the long term growth of Bca Marketplace Plc

2.he profitability ratio and Net Contribution % of Bca

Marketplace Plc are below the industry average.

3.Financial planning is not done properly and efficiently. The

current asset ratio and liquid asset ratios suggest that the
company can use the cash more efficiently than what it is doing at
present.
c. OPPORTUNITY

1.The new taxation policy can significantly impact the way of

doing business and can open new opportunity for established
players such as Bca Marketplace Plc to increase its profitability.

2.The market development will lead to dilution of competitor’s

advantage and enable Bca Marketplace Plc to increase its
competitiveness compare to the other competitors.

3.Economic uptick and increase in customer spending, after years

of recession and slow growth rate in the industry, is an
opportunity for Bca Marketplace Plc to capture new customers
and increase its market share.
d. THREATS

1.New technologies developed by the competitor or market

disruptor could be a serious threat to the industry in medium to
long term future.

2.Liability laws in different countries are different and Bca

Marketplace Plc may be exposed to various liability claims given
change in policies in those markets.

3.As the company is operating in numerous countries it is

exposed to currency fluctuations especially given the volatile
political climate in number of markets across the world.

4.Rising raw material can pose a threat to the Bca Marketplace

Plc profitability.
THANK YOU