Group No.

Mr.Nikhil Juwatkar,Roll No.13

Mr.Umesh Kadam,Roll No.14
Mr.Pankaj Shah,Roll No.35
Mr.Sawan Singh,Roll No.39
Mr.Hardik Thakkar,Roll No.43
Mr.Pushkar Upadhye,Roll No.47
Mr.Ashish Yadav,Roll No.49
 Introduction
Trivago is a German transnational technology company specializing in internet-related
services and products in the hotel, lodging and meta search fields.
The American travel company Expedia Group owns a majority of the company's stock.
Business model :-
As a hotel price comparison website, Trivago makes money from advertising partners
primarily using a cost –Per Click (CPC) business model.

Booking platforms, hoteliers and other providers list rates and advertise on the Trivago site,
paying for the clicks received from Trivago users.

Trivago also offers free and fee-based versions of its Hotel Manager product, which
hoteliers use to market their facilities on the Trivago site.

Trivago claims to be the world's largest online hotel search site, comparing rates from over 1
million hotels and more than 250 booking sites worldwide. The site includes over 190
million hotel ratings and 14 million photos, and reports over 120 million visitors per month.
Since their majority shareholder is Expedia, the effort is to direct bookings to their sites by
way of various "adjustments" to how other sites' rates are perceived. They also offer rates
through many sites reselling for travel wholesalers, where rooms may or may not be
available at time of booking
Trivago journey
Trivago facts

Trivago claims to be the world's largest online hotel search site, comparing rates
from over 1 million hotels and more than 250 booking sites worldwide. The site
includes over 190 million hotel ratings and 14 million photos, and reports over 120
million visitors per month.
Service triangle
Company

Employees Delivering the promise Customers

INTERACTIVE MARKETING
The service triangle outlines all the relationships that exist between the company,
the employees and the customers. Furthermore, it also outlines the importance of
systems in a services industry and how these systems help achieve customer
satisfaction
Service Triangle
• trivago employees act as entrepreneurs in their areas of responsibility, continuously striving for
innovation and improvement. trivago encourage employees to regularly take on new challenges
within the company to broaden their perspectives, accelerate their learning, ensure a high level of
Internal motivation and foster communication. that rewards those who take initiative and continually seek
Marketing to understand and learn, take risks and innovate.Trivago regard failure as an opportunity to learn
and inform improved approaches going forward.

• trivago search function is designed to enable individual users to find their ideal hotel.
trivago personalize results based on a user’s search terms, selected filters and other
External interactions with trivago sites and apps.trivago search algorithms,which are refined
Marketing by millions of searches each day create matches amongst the two sets of information.

• trivago aggregate hotel availability from a range of advertisers globally. This supply is continually
updated in or near real time, so users can view current availability from a broad range of
advertisers.trivago believe travelers use our hotel search platform as their entry point for hotel
research,.. Trivago information includes pictures, descriptions, reviews, ratings, amenities and
Interactive room types.Trivago rating score distills review information from multiple sources into a single
Promise easy-to-use score for the travele
Trivago Marketing Mix - Strategy
1)Product:
Trivago is one of the leading travel booking portals in the world. Trivago
owns a website which uses Meta search technology for hotel bookings.

2) Price :
Trivago company earns revenue from per click when customers clicks on the
hotels to find more in detail about them and also, through commission for each hotel
booking made through the website.
3) Place:
Trivago is present in more than 60 countries. It connects hotels globally and help
customers make bookings anywhere.

4)Promotion:
Trivago uses all media channels to advertise and promote its brand. The promotional
strategies are through Facebook, Instagram. The company focus on hotel bookings and get an
advantage over the traditional bookings.

5)People:
Trivago provides convenience to the customers. Instead of depending on the traditional
booking methods, Trivago makes it easy for people to choose the best hotels in the cheapest
prices.

6) Physical Evidence:
The logo of Trivago is of 3 different colours Blue, Orange, Red. The presence of
Trivago is online and they connect to hotels through online channels.

7) Process:
Trivago has several business processes to ensure smooth operations and bookings for
customers. The process includes inserting the location. There are lists of locations in particular
place and then dates are to be logged in
 Segment-Travelers
The needs, expectations and buying behaviour of customers are heterogeneous and depend on
multifaceted factors- like:Age,Gender,I ncome, Lifestyle, Values

Narrowing down the large, diversified target audience into specific and narrowly defined groups.
Market segmentation surveys are common methods of obtaining the customer-specific
information that could be used to create groups sharing common characteristics.
To divide the market into small homogeneous groups.
Geographic segmentation-divides the market according to geographic areas, like- city, country
and region.

Demographic segmentation-To divide market according to demographic characteristics, like-

gender, age, income and ethnicity.
Behavioural segmentation-customers will be divided according to their buying pattern like usage
frequency, benefits sought, usage occasions and brand loyalty.
Psychographic segmentation-customers' grouping according to their lifestyles, interests,
attitudes, values and traits.
.
Targeting – Price Sensitive
Traveller
Wisely choose the target segment whose needs and expectations
match the company’s resources and capabilities and growth
objectives
By evaluating the commercial attractiveness and growth potential
of identified segments.
Identified segments have the appropriate size and have concrete
differences.
The estimated profits should exceed the additional marketing
costs.
Segments are easily accessible.
Positioning-Hotel price
comparison site
To set a clear positioning statement that could create a positive image of the offered
product in the customers' mind.
What Trivago brand stands for? What are the needs and wants of Trivago's target
market?
How Trivago brand serves those needs?How different is Trivago's offering from
competitors?

Answers to these questions will yield enough information to develop a positioning

statement.

The comparison of their communication and messaging strategy with competitors will
reveal the potential areas that could be addressed with targeted positioning message.
Identify the strengths/weaknesses of business by comparing with competitors to find
that gaps that offered product can fill.

Analyse positioning of competitors and evaluate own position in the market.

By using the analytical data collected from a different market, customer and competitor
surveys, develop a positioning statement and periodically test its effectiveness by
collecting qualitative and quantitative data (like focus groups, polls, interviews etc.).
Use the test results to make necessary adjustments in the brand positioning
GAP Model

Gap-1 : External Communication

Trivago doesn’t advertise themselves on facebook.
Rather, they are extremely active on Youtube and
on TV.

Gap-2 : Knowledge gap

Limited product offerings, Trivago only covers
hotels.
limited market share & less brand loyalty

Trivago combines hotel content from various

sources on its platform. These hotels are then
displayed to users based on their search criteria.
However, users can’t book on Trivago; they can only
choose the hotel which redirected to other sites like
Expedia, Fab hotels.
Customer Review
Service Blue Print

A service blueprint is an operational planning tool that provides

guidance on how a service will be provided, specifying the
physical evidence, staff actions, and support systems /
infrastructure needed to deliver the service across its different
channels
Service Blue Print - Research
Map

A service map is a graphical display of a service that illustrates the various

components upon which successful delivery of that service relies. These
components generally include hardware, software, and configurable settings or
roles
INVESTIGATION –EXPLORATION-ENGAGEMENT-SOLUTION
Service Blue Print - Diagram

A diagram that visualizes the relationship between service components ( People ,Props
& Processes) that are directly tied to the touch point throughout the customers
journey.
Service Blue Print - Trivago
Conclusions -
Thank You -