4 PS MARKETING MIX

MCCARTHY, 1960

Product

4 PS
Promotion MARKETING Price
MIX

Place
 4 PS MARKETING MIX
MCCARTHY, 1960

Product FUNCTIONALITY, APPEARANCE,

Product QUALITY, PACKAGING, BRAND,
WARRANTY, SERVICE/SUPPORT

4 PS Price
LIST PRICE, DISCOUNTS, ALLOWANCES,

Promotion MARKETING Price FINANCING, LEASING OPTIONS

MIX
CHANNEL MEMBERS, CHANNEL
MOTIVATION, MARKET COVERAGE,
Place LOCATIONS, LOGISTICS, SERVICE
LEVELS

Place
ADVERTISING, PERSONAL SELLING,
Promotion PUBLIC RELATIONS, MESSAGE, MEDIA,
BUDGET
 5 PS MARKETING MIX
JUDD, 1987

Product

People Price
5 PS
MARKETING
MIX

Promotion Place
 5 PS MARKETING MIX
JUDD, 1987

FUNCTIONALITY, APPEARANCE,
Product QUALITY, PACKAGING, BRAND,
WARRANTY, SERVICE/SUPPORT
Product
LIST PRICE, DISCOUNTS, ALLOWANCES,
Price
FINANCING, LEASING OPTIONS

People Price CHANNEL MEMBERS, CHANNEL

5 PS Place
MOTIVATION, MARKET COVERAGE,
LOCATIONS, LOGISTICS, SERVICE
MARKETING LEVELS
MIX

ADVERTISING, PERSONAL SELLING,

Promotion PUBLIC RELATIONS, MESSAGE, MEDIA,
BUDGET

Promotion Place
PEOPLE-POWER VARIABLE:
People CONTRACTORS (SALESPEOPLE, CUSTOMER
SERVICE, SALES SERVICE…), INFLUENCERS (R&D,
STAFF MARKETERS, PRODUCTION SCHEDULING…)
 6 PS MARKETING MIX
KOTLER, 1984

Product

Public
opinion
formation
Price

6 PS
MARKETING
MIX

Political Place
power

Promotion
 7 PS MARKETING MIX
BOOMS & BITNER, 1981

Product

Physical Price
evidence

7 PS
MARKETING
MIX
Process Place

People Promotion
 7 PS MARKETING MIX
BOOMS & BITNER, 1981

FUNCTIONALITY, APPEARANCE,
Product QUALITY, PACKAGING, BRAND,
WARRANTY, SERVICE/SUPPORT
Product

INTERACTION BETWEEN AN Physical Price

EMPLOYEE AND CUSTOMERS evidence LIST PRICE, DISCOUNTS,
Physical
(E.G. BROCHURES, COMPANY Price ALLOWANCES, FINANCING,
evidence STATIONERY, BUSINESS CARDS, LEASING OPTIONS
REPORTS, COMPANY WEBSITE, ETC.)
7 PS
MARKETING
MIX
Process Place CHANNEL MEMBERS, CHANNEL
MOTIVATION, MARKET
ACTIVITIES, PROCEDURES, COVERAGE, LOCATIONS,
Process Place
PROTOCOLS LOGISTICS, SERVICE LEVELS

People Promotion
CUSTOMER CONTACT
ADVERTISING, PERSONAL
EMPLOYEES, CUSTOMERS,
People Promotion SELLING, PUBLIC RELATIONS,
PERSONNEL AND
MESSAGE, MEDIA, BUDGET
MANAGEMENT