Tourism Psychology

Drs. Tri Handoyo Budiutomo., MA.

Dra. Maya Dewi Savitri.,MBA.
Dyah Putri Kinasih, S.Psi., M.A.

1
 CLASS RULES
1. ARRIVE ON TIME AND GET TO WORK
IMMEDIATELY
2. TURN IN ALL WORK ON TIME (HOMEWORK
CLASSWORK PROJECTS WORKBOOKS
PORTFOLIO)
3. BE RESPECTFUL
• - raised your hand when intterupt
• - silent cell phone
4. BE PREPARED
- use formal shoes
- COME WITH AN OPEN MIND
- READY TO LEARN
- BRING ALL MATERIALS TO CLASS DAILY
- WEAR YOUR UNIFORM
5. BE HONEST  Cheating will not be tolerate!!
6. REWARDS : class perform,being active,
PUNISHMENT : negative perform, passive
 PARADIGMA

Tourism Psychology 1/4/2002

 Chapter 1.
Understanding Foundation of
Consumer Psychology of Tourism,
Hospitality, and Leisure (CPTHL)

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 PSIKOLOGI

Ilmu bidang Psikologi Konsumen dan Perilaku

penting bagi :

•Marketing
•Praktisi (Pelaku Pariwisata)
•Psikolog
•Ahli Ilmu Sosial
•Pemerintahan
•Pembuatan peraturan
•Kelompok-kelompok Pelindung Konsumen
•Dan Konsumen itu sendiri

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Pengetahuan tentang bagaimana Konsumen
dalam berpikir, merasakan dan berperilaku
merupakan dasar untuk
•mengadakan : analisis, memprediksi, dan
•mengontrol pengaruh
• konsumen,
• sistem konsumen,
• dan lingkungan konsumen.

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Dimension of
Psychology

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 definition of cognitive
psychology describes it as
referring ‘to all processes
by which the sensory input
is transformed, reduced,
elaborated,
perception stored,
(attention and recognition),
recovered, and used’
memory (encoding and storing, retrieving and
forgetting, the organization of knowledge, and
(Neiser,
information processing), 1967).
language (linguistic knowledge, reading and
writing), and
thinking, (reasoning, problem-solving and
intelligence).
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Environmental psychology – concerns
the relationship between human behaviour and
the physical environment. This branch of
psychology addresses the perception and
cognition of natural and built environments (Bell
et al., 1990). It deals with issues such as :

• Arousal (pembangkit semangat)

• Stimulation
• Stress,
• Adaptation,
• Approach–avoidance Behaviour,
• Environmental Design,
• Way-finding (mencari jalan)
• Work Versus Leisure Environments (lingkungan
kerja dan lingk santai)
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 psychology. It addresses the
ways in which individuals are
influenced in their behaviour
by other individuals or
groups.
Hence, social psychology is concerned with
• Social Status Or Class,
• Peer Groups,
• Cultural Norms And Social Rules,
• Family And Reference Groups, Etc.
• It Also Draws Upon The Field Of Cultural
Anthropology.

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 interdisciplinary branch
of psychology links
cognitive and social
Warneryd psychology
(1988, in Crotts and with
van Raaij, 1994)

psychological economics.
defines it as a ‘discipline that studies the social–
mechanisms that underlie the
consumption of products and services and other
economic behaviour. It deals with :
•Consumer Preferences,
•Choices,
•Decisions And Factors Influencing These
Behaviours As Well As The Consequences Of
Decisions And Choices In The Satisfaction Of
Needs.’

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 In psychology, one might
differentiate between how
individuals sense, think,
feelbehave.
At the level of the senses, psychology focuses on
• biology
• physiology
in order to understand the physical workings of the body and the
brain.

In terms of thinking, psychology stresses

• cognition (berpikir)
• learning (belajar)
• involvement,
• reasoning and
• intelligence.
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 To understand feelings,
psychology addresses :
•motivations,
•attitudes,
•personality,
•emotions,
•moods,
•beliefs and
•the role of affect.

Finally, to understand human behaviour,

Psychology examines the influence and role of
lifestyle, intentions, persuasion, decision
making, choice and satisfaction, among other
factors.
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 recognizes
A third dimension
different contexts in which
psychology might be
Sportsstudied. For
psychology (how example
can athletes, : and
and sportsmen
women improve their performance through the application of
psychological principles),
Child psychology (how can the behaviour of children be
understood and managed),
Forensic psychology (how psychology can assist in solving legal
problems), and
Organizational psychology (how can an organization such as
an enterprise get the best performance from its employees).
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• (Arnould et al., 2002). A common way of
conceptualizing consumer psychology is to consider the
three primary stages of the consumption or purchase
1. pre-purchase
process:
2. purchase and acquisition, and
3. post-purchase.

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Tourism Psychology 1/4/2002 19
 PROSES PEMBELIAN

3. The post-trip ge
sta
2. The post- urchase stage
p e purchase and
1. Th
acquisition e
st
ag

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1. The purchase and acquisition stage includes the
trip itself which generally represents the core benefit
for the consumer.

Usually a trip is very high in experiential and hedonic

characteristics, and is complex in terms of the
number of individual, interdependent activities that
create the overall vacation experience.

Furthermore, the consumer must travel, typically with

a group of other people, to the ‘factory’ (the THL
setting) to consume the product and is heavily involved
in a highly customized production process.

The consumption process may or may not involve the

use of guides and other travel assistance.

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2.The post-purchase stage is also of vital interest
to THL developers and managers, as many tourists
continue to gain a great deal of pleasure from their
purchase after they return home in the form of
‘dinner-table stories’, the giving of souvenirs, the
sharing of photographs with family and friends, and
life-long memories.

3.The post-trip stage also influences their sense of

satisfaction, likelihood of returning to the
destination, and the word-of-mouth passed on to
other potential visitors. For many consumers, the
THL places they have visited and the activities in
which they participate have symbolic value in the
presentation of the self to friends and colleagues.

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