Wipro Limited

COMPANY PROFILE
• The company was incorporated on December 29, 1945, IN Mumbai by Mohamed
Hasham Premji as Western India Vegetables Products Limited, later abbreviated to
Wipro Ltd.
• It was initially set up as a manufacturer of vegetable Ghee, Vanaspati and Refined
Oils in Amalner, Maharashtra, under the trade names of Kisan, Sunflower and
Camel.
• In 1966,after Mohamed Premji’s death, his son Azim Premji returned home from
Stanford University and took over Wipro as its Chairman at the age of 21.
 VISION & MISSION
VISION
• The vision of Wipro includes being a leader in areas of business, customer and people.
• The company aims to be among the best it company in India and the world.
• It’s goals also include being the first choice among customers and employees

MISSION
• To be RF system solution provider, through its innovative Research & Design works for a
new world of Broadband Wireless Communications.
SWOT ANALYSIS
STRENGTHS
• Skilled Workforce

• Continuous innovation

• Research and Development

WEAKNESSES
• Strong concentration on the process

• The profitability ratio and Net Contribution % of Wipro Limited are below the industry
average
 OPPORTUNITIES
• Emerging technology

• Huge global and potential market

THREATS
• Competition by Indian companies in domestic market

• No regular supply of innovative products

• Exchange rate
PESTEL ANALYSIS
POLITICAL FACTORS
• Liberalization

• Support of Government policies towards free trade

ECONOMIC FACTORS
• Increased foreign investment

• Change in policies

• Exchange rate
SOCIAL FACTORS
• Immense Intellectual Capital

TECHNOLOGICAL FACTORS
• Easy access to various business clients

• Comfort to global customers and suppliers

ENVIRONMENTAL FACTORS
• Use of ecofriendly technology to manage servers

• Energy saving model developed to save energy usage

LEGAL FACTORS
• Legal complication over taxes

• Emigration Restriction

• New rules and standards

 7 STRATEGIC
CAPABILITIES OF
WIPRO
Identify special situations :
• Make employees more effective by providing them access to contextual information

Enable flexibility
• Provide employees with detailed guidelines but processes ultra-flexible
Enrich business processes with intelligence
• Provide employees with enriched customer data on system
Provide Contextual Intelligence
• Include rich contextual information about customers such as spend patterns, credit
risk analysis etc

Enable visualisation of intelligence

• Large no. of tasks are performed manually
Develop predictive capabilities
• Workflows must be designed to predict transactions that could go rogue in the future

Build historical customer insights

• Provide visual dashboard for customer history
 PORTER FIVE
FORCES ANALYSIS
FOR WIPRO
THREATS OF NEW ENTRANTS
• New entrants in information technology services brings innovation, new ways of
doing things and put pressure on Wipro
How wipro can tackle new entrants
• by innovating new products
• by building economies of scale
• spending money on R&D

BARGAINING POWERS OF SUPPLIERS

• Suppliers in dominant position can decrease the margins

How wipro can tackle the bargaining powers of suppliers

• by building efficient supply chain
• by experimenting with product design
• developing dedicated suppliers
BARGAINING POWERS OF BUYERS
• Buyers want best offering by paying the minimum price
How Wipro tackle bargaining power of buyers
• by building large base of customers
• by rapidly innovating

THREATS OF SUBSTITUTE PRODUCTS

• When a new products or services meets a similar customer needs in different ways,
industry profitability suffers
How wipro tackle the threat of substitute
• by being service oriented
• by understanding core needs
• by increasing switching cost
RIVALRY AMONG EXISTING PLAYERS
• If rivalry is intense then it will drive down prices and decrease the overall profitability
of industry

How wipro can tackle rivalry

• by building differentiation
• by building a scale
• collaborating with the competitors
THANK YOU