THE MYTHS OF CREATIVITY &

INNOVATION
TOPIC 5
 THE 6 MYTHS OF CREATIVITY
 Creativity Comes From Creative Types.
 Anyone with normal intelligence is capable of doing some
degree of creative work. Creativity depends on a number of
things: experience, including knowledge and technical skills;
talent; an ability to think in new ways; and the capacity to
push through uncreative dry spells.
 Money Is a Creativity Motivator
 The people who were spending a lot of time wondering about
their bonuses were doing very little creative thinking.
 Cont…
 Time Pressure Fuels Creativity
 Finding from research shown that when people were working
under great pressure, their creativity went down not only on
that day but the next two days as well.
 Fear Forces Breakthroughs
 Creativity is positively associated with joy and love and
negatively associated with anger, fear, and anxiety. The entries
show that people are happiest when they come up with a
creative idea, but they're more likely to have a breakthrough if
they were happy the day before.
 Cont…
 Competition Beats Collaboration
 The most creative teams are those that have the confidence to
share and debate ideas. But when people compete for
recognition, they stop sharing information.
 A Streamlined Organization Is a Creative Organization
 Anticipation of the downsizing was even worse than the
downsizing itself -- people's fear of the unknown led them to
basically disengage from the work. More troubling was the
fact that even five months after the downsizing, creativity was
still down significantly.
 THE MAJOR MYTHS OF INNOVATION
 Myth No. l: Innovation Is Planned and Predictable.
 In truth, innovation is unpredictable & may be
introduced by anyone.
 Myth No. 2: Technical Specification Should be
Thoroughly Prepared.
 Thorough preparation often takes too long. Quite
often it is more important to use try-test-revise
approach.
 Cont…
 Myth No. 3:Creativity Relies on Dream and blue-Sky
Ideas.
 Accomplished innovators are very practical people
and create from the opportunities left by reality –
not daydreams.
 Myth No. 4: Big Project will Develop Better
Innovations Than Smaller Ones.
 Larger firms are now encouraging their people to
work in smaller groups, where it often is easier to
generate creative ideas.
 Cont…
 Myth No. 5: Technology Is the Driving Force of
Innovation and Success.
 Technology is certainly one source for innovation,
but it is not the only one. Moreover, it is the
customer or market that is the driving force behind
any innovation. Market-driven or customer-based
innovations have the highest probability of success.
 BARRIERS TO INNOVATION
 In the 2010-2011 survey, Australian businesses listed factors
impacting on their ability to develop or introduce new services and
products, processes and methods.
 A total of 17 industries were surveyed about the following factors
that hamper innovation:
1. Lack of access to additional funds.
2. Cost of development or introduction / implementation.
3. Lack of skilled persons.
4. Lack of access to enabling knowledge or technology.
5. Government regulations and compliance.
6. Adherence to standards.
7. Uncertain demands for news goods or services.
THE END.