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The social responsibility of business

towards community is as follows:

1. Take essential steps to maintain proper ecological
balance of the surrounding environment.
2. Make possible contribution to promote education
and control population.
3. Improve the efficiency of business operations.
4. Contribute help in event of disasters like occurrence
of any natural calamities to help victims.
5. Provide health care facilities for local community,
especially for children, women and senior citizens.
6. Provide equal opportunity of employment.
Cebuana Lhuillier
It is formerly known as Agencia Cebuana
commonly known as Cebuana. A flagship
brand of PJ Lhuillier Group of Companies.

P.J. Lhuillier, Inc. (PJLI.) is the proud parent

company of the Cebuana Pawnshop. One of the
leading and largest non-bank financial
services provider in the Philippines with over
1,800 branches nationwide.
To enable more Filipinos to have access to
financial solutions.

To be the best and preferred microfinancial and
business to business solutions partner with a
“Cebuana Lhuillier Foundation, Inc.”
Known for administering poverty-alleviation
measures to underserved and disadvantaged
individuals and sectors nationwide.
To serve as the corporate vehicle of the company
for sharing their blessings to the Filipino
It was established on Dec 28,2000 as a non-stock, non-
profit charitable organization.
Dr. Jean Henri Lhuillier –President and CEO of
Cebuana Lhuillier Foundation Inc. has undertaken
numerous projects under five key programs:

• Nationwide Scholarship Program

• Nationwide Nutrition Program
• Outreach Program
• Cultural and Spiritual Enhancement
• Social Projects
“Cebuana Lhuillier Alternative
Learning System”
Cebuana Lhuillier President and CEO Jean Henri
Lhuillier, whose philosophy is “Always Love Schooling”,
which highlights the “Continous Pursuit of
The Cebuana Lhuillier Foundation Inc. implemented
the Alternative Learning System (ALS) along with the
three other initiatives that emphasize the value of
education- the Nationwide Scholarship Program,
Spiritual and Social Enhancement Program and
Special projects on Education.
Alternative Learning System centers were
equipped with improved facilities and programs
that aim to help more Filipinos get better jobs,
leading to higher income.
This program allows more people especially the
low income households in the Philippines, access
to more provisions so they can build better lives
for themselves and their families.
Vision and Mission of CLFInc.
B PALS AND B BEST (Best Partner in Alternative
Learning and Scholarship and Best Builder of
Employees Spiritual Tower)
Cebuana Lhuillier ALS Community Learning
• Concepcion Elementary School
• Cruz na Ligas Elementary School
• Cubao Elementary School ALS CLC
• Antonio J. Villegas Vocational High School ALS CLC
• G. Lopez Jaena Elementary School ALS CLC
• ALS Center Division Office
• Valenzuela ALS Center
• Rafael Palma Elementary School
• Gen. Pio Del Pilar National High School
• Mandaluyong Elementary School
• Total of 81 ALS Learning Centers
“Cebuana Lhuillier Sports”
The corporation desire to boost sports development
and awareness in the country.
A sport enthusiast since his youth, Jean Henri
recognizes the role of sports in nurturing life and
leadership skills.
As early as 2002, Cebuana has been supporting events
and tournaments for softball, tennis and basketball
among others. These include world class doubles
champion Treat Huey, SEA Games softball champion,
members of the RP Blu Boys and Girls, and Metropolitan
Basketball Association legends Cebu Gems.
Recently supporting Team Gilas Pilipinas, in their
quests to bring sports glory for our country.
PJ Lhuillier is the current Chairman of the
Board of the Philippine Tennis Association
(PhilTA), team manager of the Philippine Davis Cup
Team, team owner of Cebuana Lhuillier Gems, and
the President of the Amateur Softball
Association of the Philippines (ASAPHIL).
“Disaster Resilience”
Disaster Resilience Forum - aims to continue the
ongoing discussions on various multi-sectors
initiatives and efforts in building disaster resilient

Declaring their commitment to raise the level of

awareness, preparedness and sustainability of resources
of Filipinos against the impact of calamities in order
to minimize.
“Our Help”
It is a donation site launched by Cebuana Lhuillier in line
with the commitment to make insurance available to all as
a means of promoting preparedness and resilience in various
local communities nationwide.
Every individual gets microinsurance that covers
accidental death and disability, and other causes of death
(except suicide).
With OurHelp org. donors can choose to ensure
individuals who would not have access to or means to get
insurance coverage.
Through this, they seek to engage people in the disaster
resilience advocacy. According to Lhuillier, it is also their
“Happiest Pinoy”

The Search for the Happiest Pinoy is a

nationwide campaign of Cebuana Lhuillier
that aims to promote the values of optimism,
resilience, and positive impact in Filipinos
amidst different life crises.
• Jean Henri Lhuillier supports the Rotary
• Cebuana Lhuillier joins Mindoro Oriental
Foundation Day
• Cebuana Lhuillier donates to GMA Kapuso
• Pj Lhuillier Foundation and Mary Mother of the
Poor Foundation Hold Medical and Dental
• Cebuana Lhuillier Foundation and Cebuana
Lhuillier Gems conduct basketball clinic for ALS