Case: Gazelle in 2010

A B I R A F D I F U RQ O N 041814353017
I Z ZAT Y M AWA D DA H R A H M AWAT Y 041814353018
JAWA D FA R I S I 041814353037
D H U I H I TA M A H A R D H I K A 041724353013
ZA I N A L A R I F I N 041814353016
QUESTION
In particular, should (and could) Gazelle aim to move towards a different intermediation model,
in which it would no longer take inventory of goods, but instead connect individual sellers with
third-party buyers?
How exactly would such a model function and what would be the implications for Gazelle’s
respective relationships with eBay, wholesale buyers and retail partners?
How would the economics of this model compare with Gazelle’s current model? (See Exhibit 10
for a stylized economic model of transactions originating on Gazelle.com, i.e., not through retail
partners.)
 Hubungan Gazelle, ebay, wholesale dan
Retailer
Gazelle mengirimkan produk
ke konsumen

Retailer mengirim produk

ke Gazelle

E-Bay

Retail Partner Individual

Check by
ex/ Wallmart, QC
Pembayaran dilakukan
Buyer
melalui Paypall
costco,
homedepot Gazelle
serta invidual OK
seller Payment
Wholesale
Buyer

Gazelle membayar
Ke retailer/ individual seller

Wholesale melakukan pembayaran ke Gazelle

 GAZELLE.com 
Seller Platform Buyer

Seller mengupload Buyer mencari barang-

barang yang hendak barang elektronik yang
dijual hendak di beli
 MODEL BISNIS GAZELLE

Re-Commerce barang-
Marketplace (none
barang elektronik (with
inventory of goods)
inventory of goods)
Bagaimana ekonomi model ini dibandingkan dengan model Gazelle saat ini? (Lihat Bagan 10 untuk model ekonomi
bergaya Jakarta)transaksi yang berasal dari Gazelle.com, mis., bukan melalui mitra ritel.)

 Untuk model lama (direct sales & ebay channel) : terdapat beban transaction cost & direct marketing sebesar 20%,
sehingga mengurangi contribution margin.
 Dengan new model bisnis Gazelle dapat mraup contribution margin maksimal dengan adanya pengurangan cost tadi.
 Namun, new model bisnis baru ini juga memungkinkan adanya treatment dalam sustainable bisnis Gazelle :
1. competition dengan platform marketplace lainnya.
2. others cost
3. innovative