COMMUNICATION AND

GLOBALIZATION
GROUP 1
COMMUNICATION COMPETENCE

• Ability to function in truly communicative setting

• Must adapt both linguistic and paralinguistic skills
• Swain (1980) and Canale (1983)
• Cooley and Roach (1984)
SWAIN AND CANALE

• “communicative competence” (CC)

• Synthesis of an underlying system of knowledge and skill
needed for communication
COOLEY AND ROACH

• Knowledge of effective and appropriate communication

patterns
• Ability to use and adapt knowledge in various context
• Knowledge, ability, adapt to various context
1. IT DEALS WITH KNOWLEDGE – anchored on experiential
and classroom knowledge
2. THE ABILITY TO USE – ability to do anything
3. THE ABILITY TO ADAPT TO VARIOUS CONTEXTS – status
and power are social variables that affect competence
Gramatical competence Domain of grammatical and lexical capacity

Sociolinguistic competence Understanding of the social context in which communication

takes place, including role relationships, shared information of
the participants, and communicative purpose of their
interaction

Discourse competence Ability to interpret individual message

Strategic competence Coping strategies that communicators employ to initiate,

terminate, maintain, repair, and redirect communication
EXPECTED SKILLS FOR COLLEGE GRADUATE

1. State ideas clearly

2. Communication ethically
3. Recognize when it is appropriate to communicate
4. Identify their communication
5. Select the most appropriate and effective medium for communicating
6. Demonstrate credibility
7. Identify and manage misunderstanding
8. Manage conflict
9. Be open-minded about another’s point of view
10. Listen attentively
GLOBAL
COMMUNICATION
COMPETENCE
COMPETENCE

• Is the ability of individuals that relates effectively to self

and others in daily life
CHEN CONCEPTUALIZED COMPETENCE FROM
THREE ASPECTS:

1. It is the cognitive ability to understand situational and

environmental requirements;
2. It is the motivation to demonstrate the ability to understand
situational and environmental requirements; and
3. It is the effectiveness and appropriateness for accomplishing
goals in interaction
GLOBAL COMMUNICATION COMPETENCE
GLOBALIZATION
THE PROCESS OF GLOBALIZATION IS AN
UNAVOIDABLE FEATURE OF MODERNITY AND
DEVELOPMENT
DEFINITIONS OF GLOBALIZATION

1. Globalization is associated with deterritorialization

2. Globalization is linked to the growth of social
interconnectedness across existing geographical and political
boundaries
3. Globalization must also include a reference to the speed or
velocity of social activity
4. Globalization should be conceived as a relatively
long term process
5. Globalization should be understood as a
multipronged process
FEATURES OF GLOBALIZATION
THOMPSON FEATURES OF GLOBALIZATION;

• The emergence of transnational communication

conglomerates as key players in the global system
• The social impact of new technologies, especially
those associated with satellite communication;
• The asymmetric flow of information and
communication products within the global
system; and
• The variations and inequalities in terms of access
to the global networks of communication
MAJOR TRENDS IN GLOBALIZATION
CHEN TWO MAJOR TRENDS OF
GLOBALIZATION
1. Technology development has made globalization
inevitable and irreversible
2. Economic transformation has led to a new landscape
of economic world
THE IMPACT OF GLOBALIZATION

The globalization impact on communication skills development

1. Virtual interactions
2. Cultural awareness in speech
3. Cultural awareness in body language
4. Tune differences
VIRTUAL INTERACTIONS

• Virtual communication and collaboration as a major

part of workplace dynamics
• Strengths and limitation of different communications
media
CULTURAL AWARENESS IN SPEECH

• The need for cultural awareness is a major

impact of globalization on the required skill set of
effective communicators
• Cultural differences affect vocabulary, language,
expressions, voice tone and taboo topics
CULTURAL AWARENESS IN BODY LANGUAGE

• Awareness of cultural differences in body language can be just important as the nuance of
speech

example of body language

Shaking hands Eye contact

A-OK sign Head nod from side to side or head

shake
Thumbs-up Head nod up and down

Broad arm movement Tugging the earlobes

Pointing using the lips Sitting with crossed legs

TIME DIFFERENCE

• The need to communicate and share information with people

across several time zones
• Nuances of overcoming this challenge by teaching people to
understand the information needs of their colleagues
• Being able to share effectively information between shifts can
make or break the productivity of a geographically dispersed
team
THE ROLE OF MEDIA IN THE GLOBALIZATION
PROCESS

Communication media play a significant

role in constructing and representing the
phenomenon of globalization and
subsequently in changing educational and
learning processs.
CORNALI AND TIROCCHI ROLE OF MEDIA IN THE
GLOBALIZATION PROCESS:
1. It enables communication to take place in real time over great distances
2. It advances the 21st century into what we speak as the global communication
a. The emergence of transitional communication conglomerates as key players in the
global system;
b. The social impact of new technologies, especially those associated within the global
system;
c. The asymmetric flow of information and communication products within the global
system; and
d. The variations of inequalities in terms of access to the global networks of
communication
3. The emergence of the electronic media in the digital media has brought about radical
change on how we see education, forcing people to relocate it in the new economic and
social scene and to redefine educational roles, content, and styles.

Stage Description
Stage 1 Characterized by the advent of television and the electronic
media
Stage 2 The birth of the telematic networks and the internet
LANGUAGE AND GLOBALZATION

• Language continues to evolve. It keeps on

developing as people are becoming more literate
in the global world
• There are several words and terminologies
introduces in the 21st century
THANK YOU! 